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If you don’t plan and track your multi-sport complex budget properly, you're setting yourself up for failure.
When we developed our strategy pack for multi-sport complex owners, we saw a lot of complex owners struggling with finances and planning.
They were disorganized, had no grasp of cash flow, and were drowning in financial troubles despite having substantial revenue.
Don’t let this be you—stand out and succeed.
We’ve created a small, free tool to help you get started: our Budget Tracker and Planner. Let’s turn your multi-sport complex's finances around and set you on the path to success!
Get the budget tracker tailored for sport complexes
Most sport complex owners don't know how to plan and track their budget. This spreadsheet will help you.
Example of a full budget for sport complexes
Here is an example of a (very) detailed budget for a multi-sport complex, to give you some inspiration
1. Rent and Utilities
| Item | Description | Monthly Cost | Annual Cost |
|---|---|---|---|
| Rent | Lease for sports complex space | $10,000 | $120,000 |
| Electricity | Power consumption for lighting, heating, and equipment | $1,500 | $18,000 |
| Water | Water usage for showers, restrooms, and maintenance | $500 | $6,000 |
| Gas | Gas for heating and hot water | $400 | $4,800 |
| Internet & Phone | Internet service and business phone | $200 | $2,400 |
| Waste Removal | Garbage and recycling services | $150 | $1,800 |
| Pest Control | Monthly pest control services | $75 | $900 |
| Insurance | Property and liability insurance | $600 | $7,200 |
2. Salaries & Wages
| Position | Number of Employees | Monthly Cost per Employee | Total Monthly Cost | Annual Cost |
|---|---|---|---|---|
| General Manager | 1 | $5,000 | $5,000 | $60,000 |
| Assistant Manager | 1 | $3,500 | $3,500 | $42,000 |
| Trainers | 4 | $3,000 | $12,000 | $144,000 |
| Maintenance Staff | 2 | $2,500 | $5,000 | $60,000 |
| Receptionists | 2 | $2,000 | $4,000 | $48,000 |
| Cleaning Staff | 2 | $2,000 | $4,000 | $48,000 |
3. Equipment & Maintenance Costs
| Item | Description | Monthly Cost | Annual Cost |
|---|---|---|---|
| Sports Equipment | Basketballs, soccer balls, tennis rackets, etc. | $2,000 | $24,000 |
| Fitness Equipment | Treadmills, weights, exercise bikes, etc. | $3,000 | $36,000 |
| Cleaning Supplies | Detergents, sanitizers, etc. | $300 | $3,600 |
| Uniforms | Staff uniforms and sportswear | $500 | $6,000 |
| Facility Maintenance | Regular maintenance of the complex | $1,000 | $12,000 |
| Security System | Surveillance cameras and security services | $400 | $4,800 |
4. Marketing & Advertising
| Item | Description | Monthly Cost | Annual Cost |
|---|---|---|---|
| Online Advertising | Google Ads, Facebook Ads, etc. | $500 | $6,000 |
| Social Media Management | Managing social media accounts | $600 | $7,200 |
| Print Advertising | Flyers, posters, newspaper ads | $300 | $3,600 |
| Website Maintenance | Hosting, domain, updates | $150 | $1,800 |
| Email Marketing | Email campaigns and newsletters | $200 | $2,400 |
| Promotional Events | Special events and promotions | $300 | $3,600 |
5. Miscellaneous Expenses
| Item | Description | Monthly Cost | Annual Cost |
|---|---|---|---|
| Equipment Maintenance | Regular maintenance of sports and fitness equipment | $600 | $7,200 |
| Licenses & Permits | Operational permits and licenses | $150 | $1,800 |
| POS System | Point of Sale software and hardware | $200 | $2,400 |
| Contingency Fund | Emergency repairs and unexpected costs | $500 | $6,000 |
| Office Supplies | Stationery, pens, printer ink, etc. | $150 | $1,800 |
| Staff Training | Training programs and materials | $300 | $3,600 |
Some sport complexes make 5x more profit than you!
We have studied the strategies of the best sport complexes in the world. Replicate them now!
What are the biggest expenses for a multi-sport complex?
Be mindful of these critical expenses. Here are five major costs every multi-sport complex owner needs to consider, along with some tips on how to manage them effectively.
- Equipment and gear costsThese can take up a significant portion of your budget. You're dealing with items that need regular replacement and maintenance, and prices can vary based on quality and brand. To keep these costs in check, focus on bulk purchasing, negotiate better prices with suppliers, and maintain equipment properly. It's easy to overspend by buying too much or opting for high-end gear that doesn’t add enough value.
- Staff at your complexYour staff is your backbone, but paying for their wages, benefits, and training can be expensive. This cost is always high because you need a certain number of employees to provide excellent service and keep things running smoothly. You can optimize labor costs by scheduling efficiently, cross-training staff, and monitoring productivity. However, be careful not to underpay or overwork your staff, as this can lead to high turnover and poor service.
- Rent and utilities of your complexPrime locations come with high rent, but they can attract more customers. Utilities like electricity, water, and heating are essential but add up quickly. To optimize these costs, negotiate favorable lease terms and invest in energy-efficient systems and lighting. Overspending often happens when you choose a location that's too large or too luxurious for your needs.
- MarketingYou need to get the word out about your multi-sport complex, but advertising can be pricey, whether it's online ads, social media campaigns, or traditional media. Optimize this expense by focusing on cost-effective methods like the ones we give in our pack. Overspending can happen if you invest in flashy campaigns without a clear return on investment.
- Facility maintenance and upgradesThis includes everything from court resurfacing to locker room renovations. These are expensive because quality facilities and regular maintenance are crucial for smooth operations and customer satisfaction. Optimize by investing in durable, energy-efficient materials and maintaining them regularly to avoid costly repairs. You can overspend by going for the latest high-tech upgrades you don’t really need.
How to spend less with your multi-sport complex?
Here are practical tips to help you, as a multi-sport complex owner, optimize your budget and manage expenses more effectively.
| Expense | Tips to Optimize |
|---|---|
| Equipment Costs | Partner with local sports equipment suppliers for bulk discounts and seasonal deals. |
| Staffing Costs | Implement a scheduling software to optimize staff hours and reduce overtime. |
| Utilities | Install LED lighting and energy-efficient HVAC systems to reduce energy consumption. |
| Marketing | Run social media contests for your sports complex and collaborate with local influencers for free exposure. |
| Cleaning Supplies | Train staff on efficient use of cleaning supplies to reduce waste and maintain hygiene standards. |
| Facility Maintenance | Set up a maintenance log for regular checks and servicing of sports facilities and equipment. |
| Rent/Mortgage | Negotiate lease terms during renewal or consider moving to a less expensive location. |
| Insurance | Regularly review insurance policies to ensure they meet current needs and compare rates annually. |
| Uniforms | Choose durable, easy-to-clean uniforms for staff and offer a stipend for maintenance instead of using an external service. |
| POS System | Choose a POS system that offers essential features with low transaction fees and integrates with other systems. |
| Staff Training | Conduct regular in-house training sessions and use free online resources to keep staff updated on best practices. |
| Waste Management | Implement a waste tracking system to minimize waste and recycle where possible. |
| Technology | Invest in multi-functional sports equipment and utilize management software for bookings and memberships. |
| Facility Upkeep | Partner with a cost-effective service for regular cleaning and maintenance of sports courts and fields. |
| Signage | Use digital signage for schedules and announcements to reduce printing costs. |
| Licensing and Permits | Stay up-to-date with local regulations to avoid fines and costly renewals. |
| Transportation | Plan transportation routes for team events to maximize efficiency and reduce fuel costs. |
| Office Supplies | Purchase supplies in bulk and go paperless where possible with digital management systems. |
| Inventory Management | Use inventory management software to track stock levels of sports equipment and reduce spoilage. |
| Pest Control | Schedule monthly pest control services and maintain cleanliness standards to prevent infestations. |
| Music and Entertainment | Use a streaming service for background music and host local events during off-peak times. |
| Facility Rentals | Offer discounts for long-term rentals and off-peak hours to maximize facility usage. |
Copy the tactics of the best sport complexes in the world!
There are sport complexes that make way more money than you do. We have studied their tactics. Get them now!
Expenses that are just useless for a multi-sport complex
Yes, some expenses for your multi-sport complex are just unnecessary. They don't contribute to increasing revenue or improving the user experience.
| Complex Expense | Reason It's Useless |
|---|---|
| Luxurious Lobby Decor | Overly lavish decorations in the lobby don't necessarily attract more members and can be a drain on the budget. |
| Premium Sports Equipment | Unless you cater to professional athletes, most users are satisfied with mid-range options. |
| Excessive Facility Options | Offering too many types of sports facilities increases maintenance costs and can lead to underutilization. |
| High-End Gym Machines | Top-of-the-line gym equipment is not always necessary and can be cost-prohibitive. |
| Paper Advertising | Traditional paper ads often have a lower return on investment. Don’t include them in the marketing strategy of your sports complex. |
| Multiple Uniform Styles | Having various uniform styles for staff increases costs without adding significant value to the user experience. |
| Excessive Staff | Overstaffing leads to higher labor costs without necessarily improving service quality. |
| Premium Subscription Services | Expensive subscriptions for music or magazines often go unnoticed by users. |
| Exclusive Sports Gear | Using rare sports gear can inflate costs and complicate supply chains. |
| Costly Furniture | High-end furniture in common areas is not always appreciated by users and can be a significant expense. |
| Custom Printed Towels | Personalized towels are a minor detail that most users overlook, and they can be expensive. |
| Unnecessary Software | Paying for software with features you don’t use is a waste of resources. |
| Premium Water Brands | Most users are content with filtered tap water, making expensive bottled water unnecessary. |
| Extra Maintenance Vehicles | Maintaining a larger fleet than needed increases operational costs. |
| Excessive Membership Fees | Paying for multiple industry memberships often yields little benefit. |
| Overly Frequent Renovations | Constantly updating decor and layout can be costly and disrupt operations. |
| Expensive Facility Centerpieces | Elaborate centerpieces in common areas are often ignored by users and add to the cost. |
| High-End Locker Room Amenities | Luxury locker room amenities are prone to damage and expensive to replace, often going unnoticed by users. |
| Excessive Staff Meetings | Too many meetings can reduce productivity and increase labor costs. |
| Expensive Brochure Designs | Frequently redesigning brochures is costly and often unnecessary. |
| Unused Promotional Materials | Ordering more promotional items than needed leads to waste and unnecessary expense. Get our marketing budget planner template. |
| Paid Directory Listings | Many free listing options are available, making paid listings often redundant. |
| High-End Event Equipment | Specialized event equipment is often unnecessary and adds to costs without a proportional benefit. |
Stop working with a tight budget for your multi-sport complex!
Managing a budget for a multi-sport complex when funds are tight can feel like a nightmare. It's like being in a constant state of tension where any unexpected expense can throw you off balance.
This constant pressure makes it nearly impossible to invest in growth projects, leaving you always chasing after expenses. It's a life filled with stress and sleepless nights.
Yes, you can continue down this path, scraping together resources and barely making ends meet. But there's another part of the equation you might be overlooking. Instead of just trying to cut costs, you can focus on growing your revenue. More income means more breathing room and more money to invest in your facilities and programs.
And no, you don't necessarily have to spend money to grow. There are plenty of zero-cost initiatives and strategies that can help you increase your revenue by 10%, 20%, or more. We've detailed all of these strategies in our guides, after studying dozens of multi-sport complexes just like yours. Get them now!
Make your multi-sport complex more profitable
We have studied the strategies of the best sport complexes in the world. All their tactics are explained in our pack!
