Mental Health Coach Marketing Budget Estimator

As a mental health coach, building your brand and reaching new clients is crucial. Yet, determining your optimal marketing spend can be challenging—you may worry about overspending or falling short. This free tool guides you through a few simple questions to give you a tailored estimate of your ideal monthly marketing budget. We hope you find it insightful and easy to use!

Good news for you, we have a lot of marketing resources for mental health coaches

1. What is your primary service delivery location?

Local community or low-competition area Large city or high-competition area

High-competition urban markets often require more robust marketing efforts to stand out.

2. Do you offer online booking or virtual session capabilities on your website?

No Yes

A website with online booking and virtual sessions often requires additional investments in digital marketing.

3. What type of content do you plan to use to engage your audience?

Educational videos Client testimonials Behind-the-scenes of your practice Live Q&A sessions Promotional offers

High-production content like educational videos or live sessions may incur higher costs.

4. On how many social networks do you want to post?

2

Common platforms for mental health coaches include LinkedIn, Facebook, Instagram, and YouTube. More channels may mean higher management costs.

5. Are you planning to hire a dedicated social media manager?

Yes No

A dedicated manager can ensure consistent branding but will add to your marketing expenses.

6. What is your coaching service’s positioning?

High-end / premium (specialized & exclusive services) Mid-range (affordable, professional services) Budget-friendly / accessible Specialized / holistic coach

Premium coaching often demands refined branding and marketing materials, while budget-friendly practices may spend less on aesthetics.

7. How intensively do you plan to invest in paid advertising?

5

A higher investment on platforms like Facebook, Instagram, or Google Ads will boost your reach, but also your expenses.

8. Do you offer corporate wellness programs or B2B services?

No Yes

B2B marketing can involve additional outreach efforts like LinkedIn ads and networking events.

9. How frequently do you launch promotional offers or special session packages?

Occasionally Regularly

Regular promotions can attract more clients but usually require an increased ad spend.

10. Do you plan to collaborate with wellness influencers or partner with wellness brands?

No Yes

Such collaborations can extend your reach, though they may require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many coaches allocate around 6% of their revenue for marketing. We use this as a baseline, then adjust based on your inputs.

12. Have you checked our marketing pack for mental health coaches?

No Yes

Our marketing pack helps you refine your budget, optimize spending, and focus on strategies that resonate with your audience.

Calculate My Budget