![Mental Health Coach: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_27e5b0a2-5fe7-4ff0-9730-c2bfda53ce81.png?v=1715865622&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best mental health coaches use strategically to connect with clients.
We know you're busy supporting your clients and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can help you reach individuals who need your guidance.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for mental health coaches.
Get the content idea list made for mental health coaches
A lot of health coaches manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a mental health coach
We have studied numerous mental health coaches' social media accounts when building our strategy pack for mental health coaches - here is what consistently works to engage and grow your client base.
| Content Type | Why It Works to Attract and Retain Clients |
|---|---|
| Inspirational Quotes | Sharing motivational quotes can uplift your audience and resonate with those seeking mental health support, encouraging them to follow and engage with your content. |
| Behind-the-Scenes Videos | Showcasing your workspace, daily routines, and preparation processes builds trust and creates a personal connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from real clients provide social proof and encourage others to seek your services. |
| Special Offers and Promotions | Announcing limited-time offers, discounts on sessions, or free initial consultations can attract new clients looking for mental health support. |
| User-Generated Content | Sharing content created by clients (testimonials, success stories) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local wellness influencers or businesses can introduce your services to a broader, local audience. |
| Event Announcements | Promoting upcoming workshops, webinars, or group therapy sessions can attract new clients interested in unique mental health experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal mental health tips or holiday stress management strategies can attract clients looking for support during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to seek your services. |
| Resource Shares | Sharing valuable resources such as articles, books, or apps can intrigue mental health enthusiasts and motivate them to follow your guidance. |
| Daily Tips and Advice | Regularly updating followers with daily mental health tips keeps your services top-of-mind and encourages ongoing engagement. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Mental Health Tips | Sharing tips and tricks for managing stress, anxiety, and other mental health issues can engage followers who are seeking practical advice. |
| Sustainability Initiatives | Highlighting sustainable practices or community involvement appeals to socially conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that supportive group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some health coaches make 5x more profit than you!
We have studied the strategies of the best health coaches in the world. Replicate them now!
How can mental health coaches make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your coaching sessions and client testimonials are essential.
People connect with visuals first. Make sure the lighting is good, the environment looks welcoming, and the presentation is professional yet inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” account.
Show the real side of your coaching practice. Behind-the-scenes photos, personal stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special programs, workshops, or seasonal offers. Make sure your followers know what’s new and beneficial.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your coaching “image” and what your audience likes.
If you have a low budget to conduct marketing for your coaching practice, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for mental health coaches.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own experiences and tag your coaching practice. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for health coaches on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for mental health coaches, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your mental health coaching business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Wellness Tips | Use natural light by filming near windows during the day. Enhance videos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a free session or resource as a thank-you. |
| User-Generated Content | Encourage clients to share their progress stories by offering a monthly raffle for those who tag your coaching service on Instagram. |
| DIY Mindfulness Videos | Film short, simple mindfulness exercises using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily routine or introduce the team during slow hours. |
| Daily Affirmation Posts | Design simple, eye-catching graphics for daily affirmations using free tools like Canva. Include a brief description and an inspiring photo. |
| Coach Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your office or a calming environment. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their mental health challenges or suggestions for new content. |
| Local Event Promotions | Collaborate with local wellness events by offering a small discount or free consultation. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their journey with your coaching service. |
| Home Office Photos | Create attractive settings using inexpensive items like plants, candles, and props from dollar stores. |
| Mental Health Tips | Share practical mental health tips such as stress management or self-care routines. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your preparation for sessions, such as setting up your space or reviewing materials. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free coaching session. Use prizes that are cost-effective like a free e-book or resource. |
| Seasonal Wellness Posts | Highlight seasonal mental health tips using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best health coaches in the world!
There are health coaches that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for health coaches
Investing in high-quality social media content for your mental health coaching practice can be incredibly beneficial. Many other coaches may not take this step, giving you a unique opportunity to stand out, capture attention, and build a dedicated client base.
| Content Type | Why It Could Attract More Clients |
|---|---|
| Live Mindfulness Sessions | Hosting live or recorded mindfulness and meditation sessions can create a sense of community and attract a global audience seeking mental wellness. |
| Virtual Office Tours | Offering virtual tours of your coaching space can provide a welcoming and transparent experience, making potential clients feel more comfortable reaching out. |
| Exclusive Workshops | Creating buzz with limited-time workshops on specific mental health topics can generate excitement and urgency, attracting new and repeat clients. |
| Client Success Stories | Sharing testimonials and success stories from your clients can build trust and credibility, encouraging others to seek your services. |
| Interactive Webinars | Hosting interactive webinars on mental health topics can provide valuable insights and attract a tech-savvy audience eager to learn and engage. |
| Themed Coaching Sessions | Offering themed coaching sessions, such as stress management or self-care nights, can provide a unique and immersive experience, attracting groups and individuals. |
| Challenge Programs | Organizing mental health challenge programs (e.g., a 30-day mindfulness challenge) can create viral moments, attracting participants and spectators. |
| Collaborative Events | Partnering with other mental health professionals or wellness centers to host events can introduce your practice to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your journey, the impact of your work, or the experiences of your clients can create an emotional connection with potential clients. |
| Interactive Goal Setting | Allowing clients to participate in goal-setting sessions via social media polls can make them feel involved and eager to achieve the goals they helped set. |
| Eco-Friendly Initiatives | Promoting eco-friendly initiatives, such as paperless sessions or sustainable office practices, can attract environmentally conscious clients and media attention. |
| Mobile Coaching Sessions | Offering mobile coaching sessions in different locations or at local events can expand your reach and attract new clients who may visit your main practice later. |
| Subscription-Based Content | Offering a subscription service where clients receive monthly mental health resources and tools can create a loyal client base. |
| Immersive Mental Health Workshops | Hosting workshops where clients can learn advanced mental health techniques can attract enthusiasts and create a sense of exclusivity. |
| Pop-Up Coaching Events | Organizing pop-up coaching events in unexpected locations can create viral content and attract clients looking for unique experiences. |
Content that never works well for health coaches on social media
Don't waste your time and resources on these strategies. We've seen many mental health coaches make these mistakes, and they won't help you stand out or attract new clients to your practice.
| Content Type | Why It Never Works for Mental Health Coaches | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your practice appear unoriginal or untrustworthy. | Use real photos of yourself, your workspace, and client testimonials (with permission) to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing services can feel spammy and turn off followers. | Mix in engaging content like mental health tips, success stories, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with mental health confuses followers and dilutes your brand. | Keep your content focused on mental health, wellness, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your practice's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your expertise positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on mental health, community, and your unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with other mental health professionals, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your practice seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your practice. |
Make your mental health coaching business more profitable
We have studied the strategies of the best health coaches in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your mental health coaching business
We understand that as a mental health coach, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than individual practitioners like yourself.
The day-to-day demands of running your coaching practice are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight budget can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for mental health coaches like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your practice. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for mental health coaches on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your practice's visibility online.
With our marketing pack, you can invest in your practice's growth without feeling overwhelmed or uncertain.
Your mental health coaching business could make more money!
Most mental health coaches don't know how to grow their business. Let us teach you the right strategies.
