Medical Practice Marketing Budget Estimator

If you run a medical practice, marketing is key to growing your patient base and sustaining trust. Deciding on the right budget can be challenging—you don’t want to overspend or miss opportunities. By answering a few simple questions, you’ll receive a tailored estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for medical practice owners

1. What is your medical practice’s location type?

Small-town or suburban area (lower competition) Large city or metropolitan area (higher competition)

Practices in big cities with many competitors often require more aggressive marketing.

2. Do you offer telemedicine or online appointment scheduling?

No Yes

Providing telehealth services or online booking often entails additional advertising and tech costs.

3. Which marketing content do you plan to prioritize?

Professional medical videos Patient testimonials Staff introductions Health tips or Q&A Promotional offers (e.g., screenings)

More advanced production (e.g., high-quality videos or interviews) can increase costs.

4. On how many social networks do you plan to maintain a presence?

2

Common platforms include Facebook, Instagram, LinkedIn, and sometimes YouTube. More platforms can raise costs.

5. Are you planning to hire a dedicated marketing manager or agency?

Yes No

Running a practice is time-consuming. A dedicated professional ensures consistent marketing but increases costs.

6. What is your practice’s specialization or positioning?

High-end / boutique practice Mid-range / family practice Budget-friendly / high-volume practice Holistic / alternative / specialized

Boutique or high-end practices may invest more in professional branding, while smaller clinics might spend less on premium visuals.

7. How intensively do you plan to invest in paid advertising?

5

This includes platforms like Google Ads, Facebook Ads, local directory ads, and more.

8. Do you offer corporate partnerships or workplace health programs (B2B)?

No Yes

Collaborating with businesses often requires additional outreach and possibly LinkedIn or trade show budgets.

9. How frequently do you run special promotions or health campaigns?

Occasionally Regularly

Practices that regularly promote check-up bundles, screenings, or health drives may need a higher advertising budget.

10. Do you plan to collaborate with local health influencers, fitness centers, or community events?

No Yes

Such partnerships can boost visibility but require a dedicated collaboration budget.

11. What is your approximate monthly revenue? ($) Many medical practices budget around 5–10% of monthly revenue for marketing. We'll use 7% as a baseline, then adjust based on your other answers.

12. Have you checked our marketing pack for medical practices?

No Yes

Our pack helps you allocate your marketing budget, avoid unnecessary costs, and focus on the strategies that bring in more patients.

Calculate My Budget