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Facebook and Instagram are not just for likes and fun—they're powerful tools that the best medical practices in the world use strategically to attract and engage patients.
We know you're busy running your practice and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new patients to your clinic.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for medical practices.
Get the content idea list made for medical practice owners
A lot of medical practices manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a medical practice
We have thoroughly researched numerous medical practices' social media accounts to develop our strategy pack for medical practices - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Patients to Your Medical Practice |
|---|---|
| Patient Success Stories | Sharing real-life success stories and testimonials from patients builds trust and encourages others to seek your services. |
| Behind-the-Scenes Videos | Showcasing the clinic, medical staff, and treatment processes helps build transparency and trust with potential patients. |
| Health Tips and Advice | Providing valuable health tips and advice positions your practice as a knowledgeable and caring resource. |
| Special Offers and Promotions | Announcing limited-time offers, discounts on services, or free consultations can attract new patients looking for deals. |
| User-Generated Content | Sharing content created by patients (testimonials, photos) engages the community and adds authenticity to your practice. |
| Local Collaborations | Partnering with local health influencers or businesses can introduce your practice to a broader, local audience. |
| Event Announcements | Promoting upcoming health seminars, workshops, or community events can attract new patients interested in health education. |
| Seasonal and Holiday Posts | Highlighting seasonal health tips or holiday-related services can attract patients looking for specific health advice during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit your practice. |
| Health Awareness Campaigns | Sharing information about health awareness days or months can educate your audience and position your practice as a thought leader. |
| Daily Health Tips | Regularly updating followers with daily health tips keeps your practice top-of-mind and encourages ongoing engagement. |
| Behind-the-Scenes Staff Stories | Featuring stories about the medical staff creates a personal connection and humanizes your practice. |
| Medical Advice and FAQs | Sharing expert medical advice and answering frequently asked questions can engage followers who are seeking reliable health information. |
| Sustainability Initiatives | Highlighting sustainable practices or community health initiatives appeals to environmentally and socially conscious patients. |
| Patient Spotlights | Featuring regular patients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into patients. |
Some medical practices make 5x more profit than you!
We have studied the strategies of the best medical practices in the world. Replicate them now!
How can medical practice owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your medical practice are essential.
People trust with their eyes first. Make sure the lighting is good, the clinic looks clean, and the presentation is professional.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your practice. Behind-the-scenes photos, staff stories, and patient testimonials can create a personal connection with your audience.
If you want to keep your potential patients excited, highlight any special services, health events, or seasonal health tips. Make sure your followers know what’s new and beneficial.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new patients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your practice’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your medical practice, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for medical practices.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage patients to share their own photos and tag your practice. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for medical practices on social media
Our team has compiled a list of highly specific, low-budget content ideas tailored for medical practices, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your medical practice.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Health Tips | Use natural light by positioning yourself near windows during daytime. Enhance videos with free apps like Snapseed or VSCO. |
| Patient Testimonials | Ask satisfied patients to leave a quick video testimonial on their phone. Offer a small token of appreciation, like a health-related goodie bag. |
| User-Generated Content | Encourage patients to share their health journey by offering a monthly raffle for those who tag your practice on Instagram. |
| DIY Health Tips Videos | Film short, simple health tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours. |
| Health Tip of the Day | Design simple, eye-catching graphics for daily health tips using free tools like Canva. Include a brief description and a relevant image. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the practice. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their health concerns or suggestions for new services. |
| Local Event Promotions | Collaborate with local health events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local health fairs or partnerships with community organizations. |
| Patient Spotlights | Highlight loyal patients with their health success stories. Take a quick photo and share a short story about their experience at your practice. |
| Office Photos | Create attractive office settings using inexpensive items like plants, artwork, and props from dollar stores. |
| Health and Wellness Tips | Share eco-friendly practices such as recycling or using sustainable products. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the office prep work, such as setting up equipment or organizing supplies. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free health check-up. |
| Seasonal Health Tips | Highlight seasonal health advice using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best medical practices in the world!
There are medical practices that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for medical practices
Investing in high-quality social media content for your medical practice can be incredibly beneficial. Many other practices may not prioritize this, giving you a unique opportunity to stand out, capture attention, and build a loyal patient base.
| Content Type | Why It Could Bring a LOT of Patients |
|---|---|
| Virtual Health Webinars | Hosting live or recorded webinars where your doctors discuss common health issues and preventive care can create a sense of community and attract a global audience. |
| Interactive 360° Clinic Tours | Offering virtual 360° tours of your clinic, including examination rooms and facilities, can provide a unique behind-the-scenes experience and encourage people to visit in person. |
| Limited-Time Health Screenings | Creating buzz with limited-time or seasonal health screenings available for a short period can generate excitement and urgency, attracting new and repeat patients. |
| Doctor’s Q&A Sessions | Offering exclusive Q&A sessions where patients can interact with doctors and get their questions answered can create a memorable experience and word-of-mouth. |
| AR Symptom Checker | Implementing augmented reality (AR) technology in your symptom checker can enhance the patient experience and attract tech-savvy individuals. |
| Themed Health Events | Hosting themed health events, such as a heart health month or a diabetes awareness week, can provide a unique and immersive experience, attracting groups and special occasions. |
| Health Challenge Contests | Organizing health challenge contests (e.g., step count challenges) can create viral moments, attracting competitive individuals and spectators. |
| Collaborative Health Fairs | Partnering with other local health providers to host health fairs can introduce your practice to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about patient success stories, the origins of your practice, or the personal journey of your doctors can create an emotional connection with patients. |
| Interactive Health Polls | Allowing patients to choose topics for upcoming health seminars via social media polls can make them feel involved and eager to attend the events they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as paperless records or sustainable practices, can attract environmentally conscious patients and media attention. |
| Mobile Health Clinics | Operating a mobile health clinic in different locations or at local events can expand your reach and attract new patients who may visit your main practice later. |
| Health Subscription Service | Offering a subscription service where patients receive monthly health tips and wellness kits can create a loyal patient base. |
| Immersive Health Workshops | Hosting workshops where patients can learn advanced health techniques from your doctors can attract health enthusiasts and create a sense of exclusivity. |
| Flash Mob Health Screenings | Organizing flash mob health screening events in unexpected locations can create viral content and attract adventurous individuals looking for unique experiences. |
Content that never works well for medical practices on social media
Don't waste your time and resources on these strategies. We've seen many medical practices make these mistakes, and they won't help you stand out from the crowd or bring in new patients for your practice.
| Content Type | Why It Never Works for Medical Practices | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the practice appear unoriginal or untrustworthy. | Use real photos of your staff, office, and patient interactions (with consent) to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like health tips, patient testimonials, and behind-the-scenes stories to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with healthcare or your practice confuses followers and dilutes your brand. | Keep your content focused on health, wellness, medical advancements, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your practice's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your practice positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on health, community, and your practice's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate patients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your patients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your practice can bore followers and reduce engagement. | Share user-generated content, collaborate with local health organizations, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential patients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value patient input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your practice seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate patients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for patients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your practice. |
Make your medical practice more profitable
We have studied the strategies of the best medical practices in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your medical practice
We understand that as a medical practice owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small practices like yours.
The day-to-day demands of running a medical practice are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for medical practice owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your medical practice. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small medical practices on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your practice's visibility online.
With our marketing pack, you can invest in your practice's growth without feeling overwhelmed or uncertain.
Your medical practice could make more money!
Most medical practice owners don't know how to grow their business. Let us teach you the right strategies.
