![Marketing Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_80f830f2-4f9c-4a49-b280-26450d4dee39.png?v=1715865436&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best marketing agencies in the world use strategically to attract clients.
We know you're busy running your agency and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a social media expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your business.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for marketing agencies.
Get the content idea list made for marketing agency owners
A lot of marketing agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a marketing agency
We have analyzed numerous marketing campaigns when developing our strategy pack for marketing agencies - here is what consistently drives success.
| Content Type | Why It Works to Attract New Clients to Your Marketing Agency |
|---|---|
| Case Studies | Detailed case studies showcasing successful campaigns provide proof of your agency's expertise and results, attracting potential clients. |
| Behind-the-Scenes Videos | Showing the creative process, team collaboration, and project development builds trust and creates a connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients offer social proof and encourage others to work with your agency. |
| Special Offers and Packages | Promoting limited-time offers, discounts, and special service packages can attract new clients looking for deals. |
| User-Generated Content | Sharing content created by clients (testimonials, case studies) engages the community and adds authenticity to your brand. |
| Industry Collaborations | Partnering with industry influencers or other businesses can introduce your agency to a broader, relevant audience. |
| Event Announcements | Promoting upcoming webinars, workshops, or industry events can attract new clients interested in your expertise. |
| Seasonal and Holiday Campaigns | Highlighting seasonal marketing strategies or holiday-themed campaigns can attract clients looking for timely marketing solutions. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| Marketing Tips and Insights | Sharing valuable marketing tips and industry insights can position your agency as a thought leader and attract potential clients. |
| Project Highlights | Regularly updating followers with highlights from recent projects keeps your agency top-of-mind and showcases your capabilities. |
| Team Member Spotlights | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Marketing Strategy Tips | Sharing strategic advice and best practices can engage followers who are looking to improve their marketing efforts. |
| Sustainability Initiatives | Highlighting sustainable practices or socially responsible campaigns appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some marketing agencies make 5x more profit than you!
We have studied the strategies of the best marketing agencies in the world. Replicate them now!
How can marketing agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals and compelling content are essential for your marketing campaigns.
People engage with their eyes first. Ensure your graphics are sharp, your videos are well-lit, and your overall presentation is captivating.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your agency. Behind-the-scenes photos, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, events, or successful case studies. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your agency’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for marketing agencies.
How to Do It Fast and Efficiently
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A graphic on Instagram can be a post on LinkedIn or a tweet on Twitter.
Encourage clients to share their own success stories and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for marketing agencies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for marketing agencies, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing strategy for your agency.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Client Testimonials | Use natural light by filming near windows during the day. Enhance videos with free apps like Snapseed or VSCO. |
| Case Studies | Ask satisfied clients to share their success stories. Offer a small discount on future services as a thank-you. |
| User-Generated Content | Encourage clients to share their experiences by offering a monthly raffle for those who tag your agency on LinkedIn. |
| DIY Marketing Tips Videos | Film short, simple marketing tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours. |
| Project Highlights | Design simple, eye-catching graphics for recent projects using free tools like Canva. Include a brief description and a compelling image. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their marketing challenges or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your agency. |
| Office Photos | Create attractive office settings using inexpensive items like plants, artwork, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as paperless operations or using local vendors. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the team working on projects, such as brainstorming sessions or design work. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free audit. |
| Seasonal Campaign Posts | Highlight seasonal marketing campaigns using natural light and your smartphone camera. Share the story behind the campaign to add interest. |
Copy the tactics of the best marketing agencies in the world!
There are marketing agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for marketing agencies
Investing in high-quality content for your marketing agency can set you apart from the competition, capturing the attention of potential clients and building a strong, loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Case Study Videos | Creating detailed case study videos showcasing successful campaigns can demonstrate your expertise and attract clients looking for proven results. |
| Interactive Webinars | Hosting live or recorded webinars on marketing trends and strategies can position your agency as a thought leader and attract a global audience. |
| Client Testimonials | Featuring video testimonials from satisfied clients can build trust and credibility, encouraging potential clients to choose your agency. |
| Behind-the-Scenes Content | Sharing behind-the-scenes content of your team at work can humanize your brand and create a connection with potential clients. |
| Augmented Reality (AR) Campaigns | Implementing AR in your marketing campaigns can showcase your innovative approach and attract tech-savvy clients. |
| Industry Reports | Publishing in-depth industry reports and whitepapers can establish your agency as an authority in the field and attract clients seeking expert insights. |
| Social Media Takeovers | Collaborating with influencers for social media takeovers can expand your reach and introduce your agency to new audiences. |
| Interactive Infographics | Creating interactive infographics that explain complex marketing concepts can engage potential clients and showcase your expertise. |
| Client Success Stories | Sharing detailed success stories of your clients can highlight your agency's impact and attract businesses looking for similar results. |
| Live Q&A Sessions | Hosting live Q&A sessions on social media can provide immediate value to potential clients and demonstrate your agency's knowledge and accessibility. |
| Eco-Friendly Initiatives | Promoting your agency's eco-friendly initiatives, such as sustainable marketing practices, can attract environmentally conscious clients and media attention. |
| Pop-Up Workshops | Organizing pop-up workshops in different locations can introduce your agency to new markets and attract local businesses. |
| Subscription-Based Insights | Offering a subscription service where clients receive monthly marketing insights and tips can create a loyal client base. |
| Advanced Training Sessions | Hosting advanced training sessions on specific marketing techniques can attract businesses looking to upskill their teams. |
| Viral Marketing Stunts | Creating viral marketing stunts can generate buzz and attract adventurous clients looking for unique and impactful campaigns. |
Content that never works well for marketing agencies on social media
Don't waste your time and resources on these strategies. We've seen many businesses make these mistakes, and they won't help you stand out from the competition or attract new clients to your marketing agency.
| Strategy | Why It Never Works for Marketing Agencies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your agency appear unoriginal or untrustworthy. | Use real photos of your team, office, and client projects to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like case studies, industry insights, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with marketing confuses followers and dilutes your brand. | Keep your content focused on marketing strategies, client success stories, and industry trends to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your agency positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on marketing, community, and your agency's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your agency can bore followers and reduce engagement. | Share user-generated content, collaborate with industry influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your agency. |
Make your marketing agency more profitable
We have studied the strategies of the best marketing agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your marketing agency
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your marketing agency could make more money!
Most marketing agency owners don't know how to grow their business. Let us teach you the right strategies.
