Makeup Online Store Marketing Budget Estimator

If you own a makeup brand or online store, marketing is essential. Yet determining the right budget can be tricky—you might worry about spending too much or not enough. To help you make more informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive a specific estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for makeup store owners

1. What is your makeup brand’s scale and competition level?

Small/local brand or relatively low competition Large or well-known brand in a highly competitive niche

More competitive markets often require higher marketing budgets to stand out.

2. Do you have a website with full e-commerce functionality?

No Yes

Running an online store requires ongoing maintenance, SEO, and paid ads to drive traffic.

3. What type of content do you plan to focus on?

High-quality product demos Customer testimonials Behind-the-scenes (production/facility) Makeup tutorials Promotional offers & discounts

Polished content—especially video-based demos and tutorials—tends to increase production costs.

4. On how many social networks do you want to maintain an active presence?

2

Popular platforms for makeup brands include Instagram, TikTok, YouTube, Pinterest, and Facebook. Managing more platforms requires more resources.

5. Are you planning to hire a dedicated social media manager?

Yes No

Running a growing makeup brand can be time-consuming; a dedicated manager costs more but ensures consistency.

6. What is your makeup brand’s positioning?

Luxury/premium brand Mid-range brand Budget-friendly brand Specialized or niche brand

Premium or luxury brands often require high-end visuals and branding, increasing marketing costs.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means a larger budget for Facebook Ads, Instagram Ads, TikTok Ads, Google Ads, etc.

8. Do you also sell B2B (for example, to salons, spas, or retail chains)?

No Yes

B2B marketing often involves additional outreach, trade show presence, or LinkedIn ads.

9. How frequently do you launch new promotions or special offers?

Occasionally Regularly

Brands running frequent promotions tend to invest more in advertising for awareness.

10. Do you plan to work with beauty influencers or makeup artists?

No Yes

Collaborations can greatly increase brand visibility but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many makeup brands budget anywhere from 7%–15% of their monthly revenue for marketing. We'll use 7% as a baseline, then adjust based on your other answers.

12. Have you checked our marketing pack for makeup store owners?

No Yes

Our pack shows you how to allocate your budget, avoid overspending, and invest in the most profitable strategies for the beauty industry and your target audience.

Calculate My Budget