![Makeup Online Store: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-8_3a8ecada-7c2a-4548-a9e9-37401e7d0829.png?v=1715865510&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best makeup brands in the world use strategically to attract customers.
We know you're busy running your online makeup store and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your store.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for makeup store owners.
Get the content idea list made for makeup store owners
A lot of makeup stores manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a makeup online store
We have studied dozens of makeup brands’ social media accounts when building our strategy pack for makeup stores - here is what seems to always work.
| Content Type | Why It Works to Get New Customers in Your Makeup Store |
|---|---|
| High-Quality Product Photos | Visually appealing images of makeup products can make potential customers excited to try them, encouraging purchases. |
| Tutorial Videos | Showcasing how to use your products through tutorials builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to try your products. |
| Specials and Promotions | Announcing limited-time offers, discounts, and bundles can attract new customers looking for deals. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity. |
| Influencer Collaborations | Partnering with beauty influencers can introduce your makeup store to a broader, engaged audience. |
| Event Announcements | Promoting upcoming virtual events, live tutorials, or product launches can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal collections or holiday-themed makeup looks can attract customers looking for special products during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to shop with you. |
| Makeup Tips and Tricks | Sharing makeup tips and tricks can intrigue beauty enthusiasts and motivate them to try your products. |
| Daily Product Highlights | Regularly updating followers with daily product highlights keeps your store top-of-mind and encourages spontaneous purchases. |
| Behind-the-Scenes Staff Stories | Featuring stories about the team members creates a personal connection and humanizes the brand. |
| Beauty Routine Shares | Sharing beauty routines can engage followers who are looking for new products to incorporate into their daily regimen. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly products appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some makeup stores make 5x more profit than you!
We have studied the strategies of the best makeup stores in the world. Replicate them now!
How can makeup store owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your makeup products are essential.
People shop with their eyes first. Make sure the lighting is good, the products look vibrant, and the presentation is appealing.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your makeup store. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new product launches, or seasonal collections. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your makeup store’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your makeup store, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for makeup store owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your makeup store. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for makeup stores on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for online makeup stores, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your makeup store.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Makeup Photos | Utilize natural light by taking photos near windows during the day. Enhance images with free apps like Snapseed or VSCO. |
| Customer Testimonials | Invite satisfied customers to leave a quick video testimonial on their phone. Offer a small discount or a free sample as a thank-you. |
| User-Generated Content | Encourage customers to share their makeup looks by offering a monthly raffle for those who tag your store on Instagram. |
| DIY Makeup Tutorials | Film short, simple makeup tutorials using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your product preparation or introduce the team during slow hours. |
| Daily Special Posts | Design simple, eye-catching graphics for daily deals using free tools like Canva. Include a brief description and a captivating photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite products or suggestions for new items. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite products. Take a quick photo and share a short story about their experience with your store. |
| Homemade Makeup Photos | Create attractive settings using inexpensive items like decorative backgrounds, props, and lighting from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using cruelty-free products or sustainable packaging. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of product preparation, such as mixing ingredients or packaging orders. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free product. Use prizes that are cost-effective like a sample kit. |
| Seasonal Product Posts | Highlight seasonal products using natural light and your smartphone camera. Share the story behind the product to add interest. |
Copy the tactics of the best makeup stores in the world!
There are makeup stores that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for makeup stores
Investing in high-quality social media content for your makeup online store can be a game-changer. Many other stores might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Makeup Tutorials | Hosting live or recorded makeup tutorials where professional artists demonstrate how to use your products can create a sense of community and attract a global audience. |
| Virtual Try-On Features | Offering virtual try-on features using augmented reality (AR) technology can provide a unique and interactive shopping experience, enticing customers to purchase. |
| Limited Edition Collections | Creating buzz with limited edition or seasonal makeup collections available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Behind-the-Scenes Content | Sharing behind-the-scenes content of product development, including the formulation and packaging process, can build trust and transparency with your audience. |
| Customer Makeover Sessions | Offering exclusive makeover sessions where customers can get their makeup done by professional artists can create memorable experiences and word-of-mouth promotion. |
| Interactive Beauty Quizzes | Implementing interactive beauty quizzes that recommend products based on individual preferences can enhance the shopping experience and attract tech-savvy customers. |
| Themed Makeup Challenges | Hosting themed makeup challenges, such as Halloween looks or festival glam, can provide a fun and immersive experience, attracting groups and special occasions. |
| Collaborative Influencer Events | Partnering with beauty influencers to host virtual events can introduce your store to new audiences and create a buzz in the beauty community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the inspiration behind your products, the ingredients you use, or the journey of your brand can create an emotional connection with customers. |
| Interactive Product Development | Allowing customers to vote on new product ideas or packaging designs via social media polls can make them feel involved and eager to try the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable packaging or cruelty-free products, can attract environmentally conscious consumers and media attention. |
| Pop-Up Beauty Bars | Operating pop-up beauty bars in different locations or at local events can expand your reach and attract new customers who may visit your online store later. |
| Subscription Beauty Boxes | Offering a subscription service where customers receive monthly beauty boxes with curated products can create a loyal customer base. |
| Advanced Makeup Workshops | Hosting workshops where customers can learn advanced makeup techniques from professional artists can attract beauty enthusiasts and create a sense of exclusivity. |
| Flash Sale Events | Organizing flash sale events with limited-time discounts can create a sense of urgency and attract bargain hunters looking for great deals. |
Content that never works well for makeup stores on social media
Don't waste your time and resources on these strategies. We've seen many online makeup store owners make these mistakes, and they won't help you stand out from the crowd or attract new customers to your store.
| Content Type | Why It Never Works for Makeup Stores | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your store appear unoriginal or untrustworthy. | Use real photos of your products, customers, and makeup tutorials to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like makeup tips, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with makeup or beauty confuses followers and dilutes your brand. | Keep your content focused on makeup, beauty tips, product launches, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your store's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your products positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on beauty, community, and your store's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your store can bore followers and reduce engagement. | Share user-generated content, collaborate with beauty influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your store seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your store. |
Make your online makeup store more profitable
We have studied the strategies of the best makeup stores in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your online makeup store
We understand that as the owner of an online makeup store, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running an online store are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for online makeup store owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your online store. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small online makeup businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your store's visibility online.
With our marketing pack, you can invest in your store's growth without feeling overwhelmed or uncertain.
Your online makeup store could make more money!
Most makeup store owners don't know how to grow their business. Let us teach you the right strategies.
