![Local Artisan Market Online: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-2_ca14e83b-6501-4753-84f5-4b8a75d305e7.png?v=1715867468&width=1100)
SEO isn't just for big corporations and e-commerce giants—it's a powerful tool that local artisan markets can use strategically to attract more customers to their online shops.
We understand that you're busy curating unique, handmade goods and the thought of optimizing your website might feel overwhelming.
But here's the good news: you don't need to be an SEO expert or spend a lot of money to make it work. Just a few simple steps can significantly improve your online visibility and bring more customers to your virtual storefront.
To help you out, we have created a free SEO checklist - and for a comprehensive action plan, please check our pack of marketing tactics and strategies for artisan market owners.
Get the SEO checklist made for artisan market shop owners
The best artisan market shops rank first on Google. Here is a free tool to to get you started.
What is SEO for artisan market shops exactly?
Simply put, SEO is all about making your online artisan market shop more attractive to search engines like Google.
When someone searches for "handmade jewelry in [Your Town]" or "unique home decor online," SEO helps your shop show up in the results. The goal is to get your website higher up on the search results page so more people can find and purchase your unique artisan goods.
Why is SEO Important for Online Artisan Shops?
SEO is incredibly important for online artisan shops, and here’s why:
- Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential customers discovering your unique products online, especially when they're looking for handmade or artisan items.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "custom pottery near me" and finding your shop right at the top!
- Attracting More Local Customers:
SEO isn't just about getting anyone to your site—it's about getting the right people. Local SEO helps ensure that when someone nearby searches for artisan goods, your shop pops up. This means more local customers discovering and supporting your business.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your online artisan market shop:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you sell handmade candles, make sure you use phrases like "best handmade candles" or "artisan candles" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your products. Share detailed product descriptions, customer reviews, and stories about the artisans behind the goods.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Discover unique, handmade goods at [Your Shop Name], your go-to online artisan market in [Your Town]."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from craft blogs, local news sites, or community event pages.
- Social Media:
Being active on social media with your shop’s page can drive traffic to your site and improve your online presence. Share your latest products, customer testimonials, and behind-the-scenes looks at the creation process to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially customers eager to browse your unique products!
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for artisan goods on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online checkout system.
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Which keywords should you target for your online local artisan market goods store?
Online shop owners, like you, must target specific keywords in SEO because it helps your website appear in search results when potential customers look for the type of artisan goods you offer. This increases the chances that people will find and purchase from your online shop.
For example, if you specialize in handmade jewelry, targeting keywords like "best handmade jewelry" or "unique artisan jewelry" helps attract customers searching for those terms. This makes it easier for people interested in artisan goods to find your shop online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for online shop owners.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best handmade goods online | High | Optimize your website with high-quality images of your products, gather customer reviews, list on artisan directories, and use e-commerce SEO strategies. |
| Where to buy unique artisan gifts | Medium | Create blog posts or pages on your website highlighting your best products, use keywords naturally in content, and engage with local craft bloggers. |
| Handmade jewelry near me | Medium | Use beautiful imagery of your jewelry, gather positive customer reviews, and ensure your Google My Business profile is complete. |
| Best place for handmade home decor | Medium | Feature specific product types prominently on your website (e.g., wall art, pottery), use local SEO tactics, and promote specials on social media. |
| Artisan market goods online | High | Highlight unique aspects of your products, create SEO-friendly content about your items, and engage with the online artisan community. |
| Top-rated handmade gifts | High | Encourage satisfied customers to leave positive reviews, optimize your website for mobile, and ensure accurate information on local listings. |
| Affordable artisan goods | Low | Highlight affordable options and specials on your website, use keywords related to value, and promote deals on social media. |
| Where to find handmade crafts near me | Medium | Use local SEO strategies, create content around popular items, and ensure your website is optimized for mobile users searching nearby. |
| Popular handmade gifts | Medium | Use social media to share popular items, engage with local influencers, and gather customer testimonials to build credibility. |
| Best artisan goods for families | Low | Create family-friendly content, highlight family-oriented products on your website, and host family-themed promotions to generate buzz. |
What really matters when you do SEO for a local artisan market goods online shop
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For local artisan market goods online shop owners, like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Bring New Customers |
|---|---|
| Optimize Google My Business profile | Ensures your shop appears in local search results, provides essential information (hours, location, product categories), and collects reviews to build trust. |
| Gather and respond to online reviews | Positive reviews build credibility and trust. Responding to reviews shows you value customer feedback, encouraging more people to shop with you. |
| Create high-quality content with targeted keywords | Helps your website rank higher in search results for relevant queries, attracting customers looking for specific types of artisan goods. |
| Optimize for local SEO | Ensures your shop shows up in local searches (e.g., "artisan markets near me"), driving traffic from nearby potential customers. |
| Ensure website is mobile-friendly | Most users search for products on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions. |
| Use high-quality images of products | Attractive photos entice potential customers, showcasing your unique goods, which can significantly influence their decision to purchase. |
| Include detailed product descriptions with keywords | Allows search engines to index your products, helping you appear in searches for specific items, and makes it easy for customers to understand what you offer. |
| List your shop on local directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for customers to find you. |
| Engage with local bloggers and influencers | Generates buzz and word-of-mouth, reaching a wider audience and attracting customers who trust these local voices. |
| Promote special events and offers | Creates a sense of urgency and excitement, encouraging potential customers to visit your online shop for unique deals. |
| Utilize social media to share updates and engage with customers | Builds a community around your shop, keeps customers informed about new products, and drives traffic to your website. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking. |
| Offer online ordering and shipping | Makes it convenient for customers to purchase your products, leading to increased sales and customer satisfaction. |
| Create blog posts about your products and artisan stories | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your shop unique. |
Copy the tactics of the best artisan market shops in the world!
There are artisan market shops that make way more money than you do. We have studied their tactics. Get them now!
What is always useless when you do SEO for a local artisan market goods online shop
We have studied a lot of local artisan markets when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new customers. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Customers |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your artisan market shop. |
| Keyword stuffing in product descriptions | Overusing keywords in product descriptions makes them hard to read and can be penalized by search engines, turning away potential customers. |
| Paying for backlinks from unrelated websites | Backlinks from non-artisan or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like besthandmadegoods.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same product | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique product or topic. |
| Using Flash for product or checkout pages | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many customers search for artisan goods on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your shop's SEO efforts. |
| Ignoring structured data for products | Structured data helps search engines understand your products better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your product listings regularly | Outdated product information can frustrate customers and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos of your actual products and artisans. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your shop's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your online local artisan market goods store?
Well, let's be upfront. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle running your online artisan market shop, managing inventory, keeping customers happy, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—curating and selling unique artisan goods. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more people finding your shop online, and ultimately, more customers purchasing your unique products.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your online shop much more visible in strategy pack for artisan market owners.
Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your online shop and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your online local artisan market goods store more profitable
We have studied the strategies of the best artisan market shops in the world. All their tactics are explained in our pack!
Useful tools artisan market shop owners can use for their SEO
Here are some essential tools that our team has collected and listed, to help you improve your artisan market goods online shop's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your online shop appears in local search results and Google Maps, provides essential information (hours, location, product categories), and collects customer reviews. |
| SEMrush | Helps identify the best keywords for your artisan goods, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your shop's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your online shop's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Yelp | Collects customer reviews and ratings, which improve your shop's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your shop improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your shop's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your shop's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your shop's website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to your artisan goods, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your shop's website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best artisan market shop owners
We understand why many local artisans might shy away from SEO and online marketing.
Running an artisan market goods shop is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your shop rather than dive into something that seems complicated and uncertain. No need to deteriorate your shop’s budget here.
That's why we've created a "marketing pack" specifically for local artisan market goods shops like yours.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your shop without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other small artisan shops, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your shop thrive without adding extra stress to your already busy life.
Your online local artisan market goods store could make more money!
Most artisan market shop owners don't know how to grow their business. Let us teach you the right strategies.
