It's made for artisan market shop owners, and no one else

The internet has a lot of free marketing tips, but are they helpful?

Most of them won't work for you. Take cold-calling potential customers or creating a corporate email newsletter—they are common approaches, but they simply don’t fit your shop’s model.

You run a local artisan market goods online shop. You don’t want to "enhance brand positioning" or "increase engagement". You want to attract customers interested in unique, local crafts, boost sales of artisan goods, and see your revenue grow with each item sold. That’s your marketing goal. Nothing else matters.

How do you ensure your local artisan products show up first when users search for unique handmade items? What’s your strategy for converting visits into purchases? How do you highlight different artisans and their crafts to attract buyers? How do you engage with the community on social media to drive interest and sales?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.