![Lipstick Brand: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-4_5ecee8b3-a668-422d-86bc-6193452b7661.png?v=1715865548&width=1100)
Facebook and Instagram are not just for selfies and scrolling—they're powerful platforms that the top lipstick brands use strategically to captivate and engage their audience.
We understand that you're busy perfecting your lipstick formulas and the idea of managing social media might seem overwhelming.
But here's the truth: you don't need to be a marketing guru or invest a lot of money to make it effective. Just a few minutes a day can attract new customers to your brand.
To assist you, we have created a free list of content ideas - and for a comprehensive action plan, please check our strategy pack for lipstick brands.
Get the content idea list made for lipstick brand founders
A lot of lipstick brands manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a lipstick brand
We have studied dozens of beauty brands’ social media accounts when building our strategy pack for lipstick brands - here is what seems to always work.
| Content Type | Why It Works to Get New Customers for Your Lipstick Brand |
|---|---|
| High-Quality Product Photos | Visually appealing images of lipsticks can make potential customers desire the product, encouraging them to make a purchase. |
| Behind-the-Scenes Videos | Showcasing the production process, formulation, and packaging builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to try the lipstick. |
| Specials and Promotions | Announcing limited-time offers, discounts, and bundles can attract new customers looking for deals. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or beauty salons can introduce the brand to a broader, local audience. |
| Event Announcements | Promoting upcoming launches, pop-up shops, or special events can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal shades or holiday collections can attract customers looking for special products during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to try the products. |
| Makeup Tutorials | Sharing tutorials on how to use the lipsticks can intrigue beauty enthusiasts and motivate them to purchase the products. |
| Daily Tips and Tricks | Regularly updating followers with makeup tips and tricks keeps the brand top-of-mind and encourages spontaneous purchases. |
| Behind-the-Scenes Staff Stories | Featuring stories about the team members creates a personal connection and humanizes the brand. |
| Beauty Tips | Sharing beauty tips and tricks can engage followers who are beauty enthusiasts and makeup lovers. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly packaging appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some lipstick brands make 5x more profit than you!
We have studied the strategies of the best lipstick brands in the world. Replicate them now!
How can lipstick brand founders make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your lipsticks are essential.
People choose with their eyes first. Make sure the lighting is good, the colors are vibrant, and the presentation is appealing.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your brand. Behind-the-scenes photos, team stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new shades, or limited editions. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
An example of our marketing pack for lipstick brand founders
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your brand “image” and what your audience likes.
If you have a low budget to conduct marketing for your lipstick brand, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for beauty brands.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your brand. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for lipstick brands on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for lipstick brands, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your lipstick brand.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Lipstick Swatches | Utilize natural light by taking swatch photos near windows during the day. Enhance images with free apps like Snapseed or VSCO. |
| Customer Testimonials | Invite satisfied customers to share a quick video testimonial on their phone. Offer a small discount or a free sample as a thank-you. |
| User-Generated Content | Encourage customers to share their lipstick looks by offering a monthly raffle for those who tag your brand on Instagram. |
| DIY Makeup Tutorials | Film short, simple makeup tutorials featuring your lipsticks using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your product development or introduce the team during slow hours. |
| Daily Lipstick Features | Design simple, eye-catching graphics for daily lipstick features using free tools like Canva. Include a brief description and a stunning photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office or studio. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite lipstick shades or suggestions for new colors. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite lipstick shades. Take a quick photo and share a short story about their experience with your brand. |
| Homemade Lipstick Photos | Create attractive settings using inexpensive items like decorative backgrounds, props, and lighting from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using recyclable packaging or cruelty-free ingredients. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the product preparation process, such as mixing colors or packaging. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free lipstick. Use prizes that are cost-effective like a free sample or a discount code. |
| Seasonal Lipstick Posts | Highlight seasonal shades and trends using natural light and your smartphone camera. Share the story behind the shade to add interest. |
Copy the tactics of the best lipstick brands in the world!
There are lipstick brands that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for lipstick brands
Investing in high-quality social media content for your lipstick brand can be a game-changer. Many other brands might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Makeup Tutorials | Hosting live or recorded makeup tutorials where professional makeup artists demonstrate how to use your lipsticks can create a sense of community and attract a global audience. |
| Virtual Try-On Features | Offering virtual try-on features using augmented reality (AR) technology can provide a unique and interactive experience, allowing customers to see how different shades look on them before purchasing. |
| Limited Edition Shades | Creating buzz with limited edition or seasonal lipstick shades available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Behind-the-Scenes Content | Sharing behind-the-scenes content of how your lipsticks are made, including the sourcing of ingredients and the manufacturing process, can build trust and transparency with your audience. |
| Customer Makeover Contests | Organizing makeover contests where customers can win a complete makeover using your products can create viral moments and attract a wide range of participants and spectators. |
| Collaborative Collections | Partnering with influencers or other brands to create exclusive lipstick collections can introduce your brand to new audiences and generate buzz in the beauty community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the inspiration behind each shade, the journey of your brand, or testimonials from satisfied customers can create an emotional connection with your audience. |
| Interactive Shade Naming | Allowing customers to participate in naming new lipstick shades via social media polls can make them feel involved and eager to purchase the products they helped name. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as recyclable packaging or cruelty-free products, can attract environmentally conscious consumers and media attention. |
| Pop-Up Beauty Bars | Operating pop-up beauty bars in different locations or at local events can expand your reach and attract new customers who may become loyal to your brand. |
| Subscription Box Service | Offering a subscription box service where customers receive monthly lipstick shades and beauty tips can create a loyal customer base and provide a steady revenue stream. |
| Immersive Beauty Workshops | Hosting workshops where customers can learn advanced makeup techniques from professional artists can attract beauty enthusiasts and create a sense of exclusivity. |
| Flash Sale Events | Organizing flash sale events with limited-time discounts on your lipsticks can create urgency and attract bargain hunters looking for a great deal. |
Content that never works well for lipstick brands on social media
Don't waste your time and resources on these ideas. We've seen many lipstick brands make these mistakes, and they won't help you stand out from the crowd or attract new customers to your brand.
| Content Type | Why It Never Works for Lipstick Brands | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the brand appear unoriginal or untrustworthy. | Use real photos of your lipsticks, models, and behind-the-scenes shots to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like makeup tutorials, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with beauty or your brand confuses followers and dilutes your brand. | Keep your content focused on your lipsticks, beauty tips, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your brand's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your lipsticks positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on beauty, community, and your brand's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your brand can bore followers and reduce engagement. | Share user-generated content, collaborate with beauty influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your brand seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your brand. |
Make your lipstick brand more profitable
We have studied the strategies of the best lipstick brands in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your lipstick brand
We understand that as a lipstick brand owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a lipstick brand are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for lipstick brand owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your lipstick brand. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small beauty brands on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your brand's visibility online.
With our marketing pack, you can invest in your lipstick brand's growth without feeling overwhelmed or uncertain.
Your lipstick brand could make more money!
Most lipstick brand founders don't know how to grow their business. Let us teach you the right strategies.
