It's made for lipstick brand founders, and no one else

The internet has a lot of free marketing tips, but are they helpful?

Most of them won't work for you. Take promoting on Snapchat or creating a Pinterest board—they are common strategies, but they just don’t suit your brand’s identity.

You manage a lipstick brand. You don’t want to "enhance brand positioning" or "increase engagement". You want to attract new customers, drive sales of high-quality lipsticks, and grow revenue through vibrant and long-lasting shades. That’s your marketing goal. Nothing else matters.

How do you ensure your lipstick brand ranks high in searches for beauty products? How do you convert website visits into sales? How do you highlight the pigmentation and quality of your lipsticks? How do you use social media to showcase new shades and customer looks? How do you upsell lip care bundles or limited-edition colors? How do you encourage repeat purchases from beauty enthusiasts?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.