Lifestyle App Marketing Budget Estimator

If you own a lifestyle app, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or not enough. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive a tailored estimate of your ideal monthly marketing budget. Enjoy and happy planning!

Good news for you, we have a lot of marketing resources for lifestyle app developers

1. How competitive is your target market?

Niche or low-competition market Saturated or high-competition market

Highly competitive markets may require more aggressive and diverse marketing strategies.

2. Does your app include in-app purchases or subscription features?

No Yes

Monetized apps often invest more in digital marketing to drive quality traffic and conversions.

3. What type of content do you plan to prioritize?

High-quality app demos User testimonials Behind-the-scenes Tutorial videos Promotional content

More polished content like professional demos or tutorials usually requires a higher production budget.

4. On how many social networks do you want to post?

2

Popular platforms for lifestyle apps include Instagram, Facebook, Twitter, and LinkedIn. More networks mean more content management.

5. Are you planning to hire a dedicated social media manager?

Yes No

A dedicated manager can streamline your online presence but will add to your monthly expenses.

6. What is your app’s market positioning?

High-end / premium Mid-range Freemium / budget-friendly Niche / specialized

Premium apps may need more refined branding, while freemium apps can often manage with leaner strategies.

7. How intensively do you plan to invest in paid advertising?

5

Higher levels indicate increased spend on channels like Google Ads, Facebook Ads, and more.

8. Do you also target enterprise or business customers (B2B)?

No Yes

Targeting business clients might require additional networking and specialized campaigns.

9. How frequently do you launch app promotions or feature updates?

Occasionally Regularly

Frequent promotions may boost engagement, but also require extra budgeting to maximize impact.

10. Do you plan to collaborate with tech or digital lifestyle influencers?

No Yes

Influencer collaborations can significantly enhance visibility but add to your overall marketing spend.

11. What is your approximate monthly revenue? ($) Many digital businesses allocate around 7% of revenue for marketing. We’ll use that as a baseline and adjust based on your responses.

12. Have you checked our marketing pack for lifestyle apps?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid pitfalls, and focus on strategies that drive growth for your app.

Calculate My Budget