![Lifestyle App: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_7183b749-4ad8-4417-8f7d-0c8ea3337c06.png?v=1715865586&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the most successful lifestyle apps use strategically to engage users and grow their community.
We understand that you're busy developing and improving your app, and the thought of managing social media might feel like an additional burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can attract new users and keep your current community engaged.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for lifestyle app developers.
Get the content idea list made for lifestyle app developers
A lot of lifestyle apps manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a lifestyle app
We have meticulously analyzed numerous lifestyle apps' social media strategies while developing our strategy pack for lifestyle apps - here is what consistently drives user engagement and growth.
| Content Type | Why It Works to Boost Engagement and User Growth |
|---|---|
| High-Quality Visuals | Eye-catching images and videos of app features and user experiences can captivate potential users, encouraging them to download the app. |
| Behind-the-Scenes Insights | Sharing the development process, team stories, and app updates builds trust and creates a connection with the audience. |
| User Testimonials | Positive reviews and testimonials from real users provide social proof and encourage others to try the app. |
| Exclusive Features and Updates | Announcing new features, updates, and exclusive content can attract new users looking for the latest and greatest. |
| User-Generated Content | Sharing content created by users (screenshots, reviews) engages the community and adds authenticity. |
| Collaborations with Influencers | Partnering with influencers can introduce the app to a broader, targeted audience. |
| Event Announcements | Promoting webinars, live Q&A sessions, or special events can attract new users interested in unique experiences. |
| Seasonal and Themed Posts | Highlighting seasonal features or themed content can attract users looking for timely and relevant experiences. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to use the app more frequently. |
| Tips and Tricks | Sharing tips and tricks on how to get the most out of the app can intrigue potential users and motivate them to download it. |
| Daily Updates | Regularly updating followers with new content or features keeps the app top-of-mind and encourages daily engagement. |
| Team Member Spotlights | Featuring stories about the team members creates a personal connection and humanizes the brand. |
| Productivity Hacks | Sharing productivity tips and life hacks can engage followers who are looking to improve their daily routines. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly features appeals to environmentally conscious users. |
| User Spotlights | Featuring regular users creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into active users. |
Some lifestyle apps make 5x more profit than you!
We have studied the strategies of the best lifestyle apps in the world. Replicate them now!
How can lifestyle app developers make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals and engaging content are essential for your lifestyle app.
People are drawn to visually appealing content. Ensure your app's interface is clean, the images are crisp, and the overall presentation is inviting.
Also, update your content regularly to keep your users engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to user feedback and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” app.
Show the real side of your app. Behind-the-scenes updates, team stories, and user shoutouts can create a personal connection with your audience.
If you want to keep your users excited, highlight any new features, updates, or special events. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new users.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your app’s “image” and what your audience likes.
If you have a low budget to market your app, don’t immediately go for paid ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for app developers.
How to Do It Fast and Efficiently
First, spend a few hours once a week creating content, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A screenshot on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage users to share their own experiences and tag your app. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for lifestyle apps on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for lifestyle apps, complete with practical tips to keep costs low and maximize social media engagement.
You might want to incorporate some of these ideas in the marketing strategy of your lifestyle app.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Lifestyle Photos | Utilize natural light by taking photos near windows during the day. Enhance images with free apps like Snapseed or VSCO. |
| User Testimonials | Encourage satisfied users to leave a quick video testimonial on their phone. Offer a free premium feature or a small gift card as a thank-you. |
| User-Generated Content | Motivate users to share their app experiences by offering a monthly raffle for those who tag your app on Instagram. |
| DIY Tutorial Videos | Film short, simple tutorials on how to use popular features of your app using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your app development process or introduce the team during slow hours. |
| Feature Highlight Posts | Design simple, eye-catching graphics for app features using free tools like Canva. Include a brief description and a screenshot. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your office or workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite app features or suggestions for new ones. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon for app downloads. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| User Spotlights | Highlight loyal users with their favorite app features. Take a quick photo and share a short story about their experience with your app. |
| App Interface Photos | Create attractive screenshots using inexpensive props like colorful backgrounds and simple decorations. |
| Sustainability Tips | Share eco-friendly practices such as reducing digital waste or promoting green habits. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Development | Record short clips of the app development process, such as coding or design work. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free premium subscription. Use prizes that are cost-effective like a free month of premium access. |
| Seasonal Feature Posts | Highlight seasonal app features or updates using natural light and your smartphone camera. Share the story behind the feature to add interest. |
Copy the tactics of the best lifestyle apps in the world!
There are lifestyle apps that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for lifestyle apps
Investing in high-quality social media content for your lifestyle app can be a game-changer. Many other apps might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a dedicated user base.
| Content Type | Why It Could Bring a LOT of Users |
|---|---|
| Live Fitness Classes | Hosting live or recorded fitness classes where expert trainers guide users through workouts can create a sense of community and attract a global audience. |
| Interactive 360° Home Tours | Offering virtual 360° tours of beautifully designed homes can provide inspiration and entice users to explore more of your app's content. |
| Exclusive Wellness Challenges | Creating buzz with limited-time wellness challenges can generate excitement and urgency, attracting new and repeat users. |
| Personalized Coaching Sessions | Offering exclusive one-on-one coaching sessions with wellness experts can create a memorable experience and encourage word-of-mouth referrals. |
| AR Home Design Integration | Implementing augmented reality (AR) technology where users can visualize home decor in their own space can enhance the user experience and attract tech-savvy individuals. |
| Themed Lifestyle Events | Hosting themed events, such as a virtual yoga retreat or a cooking class, can provide a unique and immersive experience, attracting groups and special occasions. |
| Health Challenge Contests | Organizing health challenge contests (e.g., a 30-day fitness challenge) can create viral moments, attracting competitive users and spectators. |
| Collaborative Workshops | Partnering with other lifestyle experts or brands to host workshops can introduce your app to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about user success, the origins of your wellness tips, or the personal journey of your experts can create an emotional connection with users. |
| Interactive Goal Setting | Allowing users to set and track their wellness goals via social media polls can make them feel involved and eager to achieve the milestones they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable living tips or zero-waste challenges, can attract environmentally conscious users and media attention. |
| Pop-Up Wellness Events | Operating pop-up wellness events in different locations or at local gatherings can expand your reach and attract new users who may explore your app later. |
| Recipe Subscription Service | Offering a subscription service where users receive monthly healthy recipes and ingredient kits can create a loyal user base. |
| Immersive Lifestyle Workshops | Hosting workshops where users can learn advanced wellness techniques from experts can attract enthusiasts and create a sense of exclusivity. |
| Flash Mob Wellness Experiences | Organizing flash mob wellness events in unexpected locations can create viral content and attract adventurous users looking for unique experiences. |
Content that never works well for lifestyle apps on social media
Don't waste your time and resources on these strategies. We've seen many app developers make these mistakes, and they won't help you stand out from the crowd or attract new users to your lifestyle app.
| Content Type | Why It Never Works for Apps | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the app appear unoriginal or untrustworthy. | Use real screenshots of your app, team photos, and user-generated content to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like user success stories, app usage tips, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with your app or its purpose confuses followers and dilutes your brand. | Keep your content focused on your app's features, updates, user experiences, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your app's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your app positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your app's benefits, community, and unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate users looking for genuine interaction. | Respond personally to comments and messages to show that you care about your users and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your app can bore followers and reduce engagement. | Share user-generated content, collaborate with influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential users. | Address negative feedback calmly and constructively, showing that you are willing to improve and value user input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your app seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate users and deter participation. | Offer simple, clear, and straightforward promotions that are easy for users to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your app. |
Make your lifestyle app more profitable
We have studied the strategies of the best lifestyle apps in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your lifestyle app
We understand that as a lifestyle app developer, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than emerging apps like yours.
The day-to-day demands of developing and maintaining an app are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight budget can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for lifestyle app developers like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your app. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for lifestyle apps on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your app's visibility online.
With our marketing pack, you can invest in your app's growth without feeling overwhelmed or uncertain.
Your lifestyle app could make more money!
Most lifestyle app developers don't know how to grow their business. Let us teach you the right strategies.
