Legal Consulting Agency Marketing Budget Estimator

If you run a legal consulting agency, marketing is critical for building credibility and attracting new clients. However, setting the right marketing budget can be challenging—you might be concerned about overspending or missing opportunities. To help you make informed decisions, we’ve developed this free tool. Answer a few straightforward questions to receive a tailored estimate of your ideal monthly marketing budget. We hope you find it insightful and valuable!

Good news for you, we have a lot of marketing resources for legal agency owners

1. What is your legal consulting agency’s location type?

Small town or niche market Major city or high-competition area

Major cities typically demand robust marketing strategies to differentiate your legal services.

2. Do you have an interactive website with online appointment booking or a client portal?

No Yes

A dynamic website with advanced features often requires extra investment in SEO, client management, and online advertising.

3. What type of content do you plan to prioritize?

High-quality legal explainer videos Client testimonials Behind-the-scenes at your firm Educational webinars or seminars Promotional offers (e.g., free consultations)

Producing polished and informative content typically requires a higher production budget.

4. On how many social networks do you plan to post?

2

Popular platforms for legal consulting include LinkedIn, Facebook, Twitter, and YouTube. More platforms mean more tailored content and engagement.

5. Are you planning to hire a dedicated digital marketing specialist?

Yes No

Focusing on your legal expertise might leave little time for marketing. A dedicated specialist ensures a consistent online presence.

6. What is your legal consulting agency’s positioning?

Premium / Boutique (exclusive, top-tier services) Mid-range (quality service at competitive rates) Budget-friendly (accessible legal advice) Niche / Specialized (focused expertise)

Premium agencies often require more sophisticated branding, while budget-friendly firms can opt for cost-effective strategies.

7. How intensively do you plan to invest in paid digital advertising?

5

A higher level means more spending on platforms like Google Ads and LinkedIn Ads.

8. Do you offer legal consulting services to businesses (B2B)?

No Yes

B2B legal services often require targeted marketing efforts and outreach strategies.

9. How frequently do you run promotional campaigns or offer free consultations?

Occasionally Regularly

Firms that run frequent promotions may need to invest more in advertising to attract clients.

10. Do you plan to collaborate with legal industry influencers or thought leaders?

No Yes

Collaborating with influential legal professionals can boost your credibility and reach but requires a dedicated budget.

11. What is your approximate monthly revenue? ($) Many agencies allocate 5%–10% of revenue for marketing. We'll use 7% as a baseline and then adjust based on your other inputs.

12. Have you checked our marketing pack for legal consulting agencies?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid costly mistakes, and focus on profitable strategies tailored for legal consulting agencies.

Calculate My Budget