![Legal Consulting Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_5409fb45-29a2-48cd-b686-649e71d73d12.png?v=1715865434&width=1100)
Facebook and LinkedIn are not just for networking and updates—they're powerful tools that the top legal consulting agencies use strategically to attract clients.
We understand that you're busy managing your legal practice and the thought of handling social media might feel like an additional burden.
But here's the deal: you don't need to be a social media expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your firm.
To assist you, we have created a free list of content ideas - also, for a comprehensive action plan, please check our strategy pack for legal consultants.
Get the content idea list made for legal agency owners
A lot of legal agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a legal consulting agency
We have analyzed numerous legal consulting firms' online presence while developing our strategy pack for legal consulting agencies - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Legal Consulting Agency |
|---|---|
| Case Studies | Detailed case studies showcasing successful outcomes demonstrate your expertise and build trust with potential clients. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to seek your services. |
| Legal Insights and Articles | Sharing informative articles on legal topics positions your firm as a thought leader and attracts clients seeking knowledgeable consultants. |
| Webinars and Live Q&A Sessions | Hosting webinars and live Q&A sessions on relevant legal issues engages your audience and showcases your expertise. |
| Behind-the-Scenes Content | Providing a glimpse into your firm's operations and team members builds transparency and fosters a personal connection with your audience. |
| Industry News and Updates | Keeping your audience informed about the latest legal developments and industry news positions your firm as a reliable source of information. |
| Client Success Stories | Highlighting successful client outcomes demonstrates your firm's effectiveness and attracts potential clients looking for similar results. |
| Interactive Content | Engaging your audience with polls, quizzes, and interactive content fosters a sense of community and keeps your firm top-of-mind. |
| Legal Tips and Advice | Sharing practical legal tips and advice helps potential clients see the value in your expertise and encourages them to reach out for more personalized assistance. |
| Local Collaborations | Partnering with local businesses or influencers can expand your reach and introduce your firm to a broader, local audience. |
| Event Announcements | Promoting upcoming seminars, workshops, or networking events can attract new clients interested in your firm's offerings. |
| Seasonal and Holiday Posts | Highlighting seasonal legal issues or holiday-related legal advice can attract clients seeking timely and relevant information. |
| Staff Spotlights | Featuring stories about your team members creates a personal connection and humanizes your firm. |
| Pro Bono Work and Community Involvement | Showcasing your firm's pro bono work and community involvement appeals to socially conscious clients and enhances your firm's reputation. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some legal agencies make 5x more profit than you!
We have studied the strategies of the best legal agencies in the world. Replicate them now!
How can legal agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality documentation and clear communication are essential for a legal consulting agency.
Clients trust with their eyes first. Make sure your website and marketing materials are well-designed, your case studies are detailed, and your presentation is professional.
Also, engage regularly with your audience to keep them informed. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to inquiries and messages promptly. Clients appreciate quick interaction and it makes them feel valued. Don’t just be another “generic” agency.
Show the real side of your firm. Behind-the-scenes insights, team member profiles, and client success stories can create a personal connection with your audience.
If you want to keep your potential clients engaged, highlight any special services, upcoming seminars, or recent case wins. Make sure your followers know what’s new and noteworthy.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your agency’s “image” and what your audience values.
If you have a low budget for marketing your legal services, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for legal consultants.
How to Do It Fast and Efficient
First, spend a few hours once a week drafting articles, recording videos, and planning posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A blog post on your website can be a LinkedIn article or a tweet on Twitter.
Encourage clients to share their experiences and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for legal agencies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for legal consulting agencies, complete with practical tips to keep costs down and effectively leverage social media.
You might want to incorporate some of these ideas in the marketing plan of your legal consulting agency.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Client Testimonials | Request satisfied clients to provide a brief video testimonial using their phone. Offer a small discount on future services as a token of appreciation. |
| Legal Tips and Advice | Share short, practical legal tips on social media. Use free graphic design tools like Canva to create visually appealing posts. |
| Case Studies | Write detailed case studies of successful cases. Use free blogging platforms like WordPress to publish and share them. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your office environment or introduce team members during less busy hours. |
| Legal Q&A Sessions | Host live Q&A sessions on platforms like Facebook Live or LinkedIn to answer common legal questions from your audience. |
| Staff Spotlights | Feature team members with a casual photo and interesting facts about their professional background. Use your smartphone and a natural office setting. |
| Client Success Stories | Highlight successful client stories with their permission. Share a quick photo and a short narrative about their experience with your agency. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their legal concerns or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering free initial consultations or small discounts. Cross-promote each other's content to reach a broader audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Legal News Updates | Share updates on recent legal news or changes in legislation. Use free tools to create simple infographics or summaries. |
| DIY Legal Advice Videos | Film short, simple videos offering basic legal advice using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free initial legal advice session. |
| Seasonal Legal Tips | Highlight seasonal legal advice, such as tax tips during tax season, using natural light and your smartphone camera. Share the story behind the advice to add interest. |
Copy the tactics of the best legal agencies in the world!
There are legal agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for legal agencies
Investing in high-quality social media content for your legal consulting agency can be a game-changer. Many firms overlook this, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Attract a LOT of Clients |
|---|---|
| Live Q&A Sessions | Hosting live Q&A sessions where your legal experts answer common legal questions can build trust and establish your agency as a go-to resource for legal advice. |
| Virtual Office Tours | Offering virtual tours of your office, including meeting rooms and workspaces, can provide a transparent and welcoming experience, encouraging potential clients to reach out. |
| Case Study Highlights | Sharing detailed case studies of successful outcomes can demonstrate your expertise and attract clients facing similar legal challenges. |
| Client Testimonials | Featuring video or written testimonials from satisfied clients can build credibility and encourage new clients to trust your services. |
| Interactive Legal Workshops | Hosting workshops on various legal topics, such as estate planning or business law, can educate potential clients and position your agency as an authority in the field. |
| Legal News Updates | Providing regular updates on changes in laws and regulations can keep your audience informed and demonstrate your agency's commitment to staying current. |
| Collaborative Webinars | Partnering with other professionals, such as financial advisors or real estate agents, to host webinars can introduce your agency to new audiences and create valuable networking opportunities. |
| Behind-the-Scenes Content | Sharing behind-the-scenes content about your team and office culture can humanize your agency and make it more relatable to potential clients. |
| Interactive Legal Polls | Engaging your audience with polls on legal topics can provide insights into their concerns and interests, helping you tailor your services to meet their needs. |
| Pro Bono Initiatives | Promoting your pro bono work and community involvement can attract socially conscious clients and enhance your agency's reputation. |
| Legal Tip of the Week | Offering a weekly legal tip on social media can provide valuable information to your audience and keep them engaged with your content. |
| Client Success Stories | Highlighting client success stories can showcase the impact of your services and inspire potential clients to seek your help. |
| Interactive Case Simulations | Creating interactive case simulations where users can explore different legal scenarios can educate and engage your audience in a unique way. |
| Legal Myth-Busting Series | Debunking common legal myths through a series of posts or videos can educate your audience and position your agency as a knowledgeable resource. |
| Flash Legal Clinics | Organizing pop-up legal clinics in various locations can provide immediate assistance to those in need and attract new clients to your agency. |
Content that never works well for legal agencies on social media
Don't waste your time and resources on these strategies. We've seen many legal consulting agencies make these mistakes, and they won't help you stand out from the competition or attract new clients to your firm.
| Content Type | Why It Never Works for Legal Consulting Agencies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the agency appear unoriginal or untrustworthy. | Use real photos of your team, office, and client interactions to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing services can feel spammy and turn off followers. | Mix in engaging content like case studies, client testimonials, and informative posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with legal consulting confuses followers and dilutes your brand. | Keep your content focused on legal advice, industry news, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your expertise positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on legal insights, community involvement, and your agency's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your agency. |
Make your legal consulting agency more profitable
We have studied the strategies of the best legal agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your legal consulting agency
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your legal consulting agency could make more money!
Most legal agency owners don't know how to grow their business. Let us teach you the right strategies.
