Law Firm Marketing Budget Estimator

If you own a law firm, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or not enough. To help you make informed decisions, we’ve created a free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for lawyers

1. What is your law firm’s location type?

Small-town or low-competition area Large city or high-competition area

High-competition urban areas often require more aggressive marketing and higher budgets to stand out.

2. Do you have a website with online consultation booking functionality?

No Yes

Having an online appointment booking system typically requires ongoing maintenance, SEO work, and paid ads to attract potential clients.

3. What type of content do you plan to prioritize?

High-quality informational videos Client testimonials Behind-the-scenes at the firm Legal webinars or informational seminars Promotional offers (free consultations)

More complex or polished content (like high-quality videos or detailed interviews) typically requires higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for law firms include LinkedIn, Twitter, Facebook, and sometimes YouTube. The more you manage, the more resources you’ll need.

5. Are you planning to hire a dedicated social media manager?

Yes No

Operating a busy law firm leaves little time for marketing. A dedicated manager increases costs but ensures a consistent online presence.

6. What is your law firm’s positioning?

High-end / premium (specialized expertise) General practice (trusted and established) Budget-friendly (affordable legal services) Boutique / specialized (niche focus)

Premium firms often require more polished branding and marketing, whereas budget-friendly firms can spend less on high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Google Ads, LinkedIn Ads, and other digital platforms.

8. Do you offer legal services to corporations, government agencies, or large organizations (B2B)?

No Yes

B2B marketing often requires additional outreach, networking, and potentially LinkedIn ads or industry events.

9. How frequently do you offer promotions or limited-time consultation offers?

Occasionally Regularly

Firms offering frequent promotions often spend more on advertising to promote their offers.

10. Do you plan to collaborate with legal influencers or thought leaders?

No Yes

Collaborations with legal influencers or thought leaders can boost brand visibility but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many businesses budget 5%–10% of revenue for marketing. We'll use 5% as a baseline and then adjust based on your other answers.

12. Have you checked our marketing pack for law firms?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and spend only on profitable strategies for the legal industry and your target audience.

Calculate My Budget