Law Firm: 100+ content ideas for social media [template]

Facebook and LinkedIn are not just for networking and updates—they're powerful tools that the top law firms use strategically to attract clients.

We understand that you're busy managing your cases and the thought of handling social media might feel like an additional burden.

But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your firm.

To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for law firms.

Get the content idea list made for lawyers

A lot of law firms manage to post engaging content on social media. Here is a free tool to to get you started.

Content that always work well for a law firm

We have meticulously analyzed numerous law firms' social media accounts while developing our strategy pack for law firms - here is what consistently proves effective.

Content Type	Why It Works to Attract New Clients to Your Law Firm
Client Success Stories	Sharing detailed accounts of successful cases builds credibility and demonstrates your firm's expertise, encouraging potential clients to seek your services.
Behind-the-Scenes Videos	Showcasing your office environment, team interactions, and preparation processes fosters trust and creates a personal connection with your audience.
Client Testimonials	Positive reviews and testimonials from satisfied clients provide social proof and encourage others to consider your firm for their legal needs.
Legal Tips and Advice	Offering valuable legal tips and advice on common issues can position your firm as a knowledgeable and helpful resource, attracting potential clients.
User-Generated Content	Sharing content created by clients, such as thank-you notes or video testimonials, engages the community and adds authenticity to your brand.
Local Collaborations	Partnering with local businesses or influencers can introduce your firm to a broader, local audience, enhancing your community presence.
Event Announcements	Promoting upcoming seminars, webinars, or community events can attract new clients interested in your expertise and services.
Seasonal and Holiday Posts	Highlighting relevant legal issues during specific seasons or holidays can attract clients seeking timely advice and services.
Interactive Content	Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to reach out for legal assistance.
Case Studies	Sharing detailed case studies of complex legal matters can intrigue potential clients and showcase your firm's problem-solving capabilities.
Daily Legal Updates	Regularly updating followers with the latest legal news and changes in legislation keeps your firm top-of-mind and positions you as a thought leader.
Behind-the-Scenes Staff Stories	Featuring stories about your team members creates a personal connection and humanizes your firm, making it more relatable.
Legal Preparation Tips	Sharing tips and tricks for legal preparation can engage followers who are looking for practical advice and may need your services in the future.
Pro Bono Work and Community Involvement	Highlighting your firm's pro bono work and community involvement appeals to socially conscious clients and enhances your firm's reputation.
Client Spotlights	Featuring regular clients creates a sense of community and makes others want to be part of that group, fostering loyalty and trust.
Contests and Giveaways	Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients.

Some law firms make 5x more profit than you!

We have studied the strategies of the best law firms in the world. Replicate them now!

How can lawyers make great content on social media?

What to Prioritize

You probably know it already, but high-quality photos and videos of your team and office are essential.

Clients often judge a law firm by its appearance first. Make sure the lighting is good, the office looks professional, and the presentation is inviting.

Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.

Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.

Show the real side of your law firm. Behind-the-scenes photos, staff stories, and client testimonials can create a personal connection with your audience.

If you want to keep your potential clients excited, highlight any special offers, events, or notable cases. Make sure your followers know what’s new and exciting.

Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.

What Doesn’t Matter as Much

Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.

Also, don’t feel pressured to jump on every social media trend. Focus on what fits your law firm’s “image” and what your audience likes.

If you have a low budget to conduct marketing for your law firm, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for law firm owners.

How to Do It Fast and Efficient

First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.

Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.

Repurpose and use the same content across different platforms. A photo on LinkedIn can be a post on Facebook or a tweet on Twitter.

Encourage clients to share their own experiences and tag your law firm. This is what we call “User-Generated Content”. Reposting these can save you time and build community.

Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.

Low-budget content ideas for law firms on social media

Our team has curated a list of highly specific, budget-friendly content ideas tailored for law firms, complete with practical tips to keep costs down and effectively leverage social media.

You might want to incorporate some of these ideas in the marketing plan of your law firm.

Content Type	Tips to Make It More Affordable
Smartphone Office Photos	Use natural light by positioning subjects near windows during daytime. Enhance photos with free apps like Snapseed or VSCO.
Client Testimonials	Ask satisfied clients to leave a quick video testimonial on their phone. Offer a small discount on future services as a thank-you.
User-Generated Content	Encourage clients to share their positive experiences by offering a monthly raffle for those who tag your law firm on LinkedIn.
DIY Legal Tips Videos	Film short, simple legal advice videos using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot.
Behind-the-Scenes Stories	Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours.
Case Study Posts	Design simple, eye-catching graphics for case studies using free tools like Canva. Include a brief description and key takeaways.
Staff Spotlights	Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office.
Simple Polls and Questions	Engage followers with free Instagram or Facebook polls about their legal concerns or suggestions for new services.
Local Event Promotions	Collaborate with local events by offering a small discount or free consultation. Cross-promote each other's content to reach a wider audience.
Community Involvement Posts	Post photos and short stories about your participation in local charity events or partnerships with community organizations.
Client Spotlights	Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your law firm.
Office Decor Photos	Create attractive office settings using inexpensive items like plants, artwork, and props from dollar stores.
Legal Tips	Share practical legal advice such as contract tips or compliance guidelines. Create simple infographics with free tools like Canva.
Behind-the-Scenes Prep	Record short clips of the team preparing for a case or meeting. Compile them into a quick video using free tools.
Simple Contests and Giveaways	Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free legal advice session.
Seasonal Legal Tips	Highlight seasonal legal advice using natural light and your smartphone camera. Share the story behind the advice to add interest.

Copy the tactics of the best law firms in the world!

There are law firms that make way more money than you do. We have studied their tactics. Get them now!

Exceptionally creative and innovative content ideas specifically for law firms

Investing in top-notch social media content for your law firm might be worth it because many other firms won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal client base.

Content Type	Why It Could Bring a LOT of Clients
Live Q&A Sessions	Hosting live Q&A sessions where your attorneys answer common legal questions can create a sense of trust and attract a global audience seeking legal advice.
Virtual Office Tours	Offering virtual 360° tours of your office, including meeting rooms and workspaces, can provide a unique behind-the-scenes experience and entice potential clients to visit in person.
Case Study Highlights	Creating buzz with detailed case study highlights of successful cases can generate excitement and urgency, attracting new and repeat clients.
Client Testimonials	Sharing exclusive client testimonials where clients discuss their positive experiences can create a memorable impression and word-of-mouth referrals.
AR Legal Document Review	Implementing augmented reality (AR) technology in your document review process where clients can see a 3D representation of complex legal structures can enhance the client experience and attract tech-savvy clients.
Themed Legal Workshops	Hosting themed legal workshops, such as estate planning nights or business law seminars, can provide a unique and immersive experience, attracting groups and special occasions.
Legal Challenge Contests	Organizing legal challenge contests (e.g., mock trials or negotiation competitions) can create viral moments, attracting law students and spectators.
Collaborative Legal Events	Partnering with other local law firms or legal experts to host collaborative events can introduce your firm to new audiences and create a buzz in the community.
Story-Driven Social Media Posts	Sharing in-depth stories about the origins of your firm, the cases you’ve handled, or the personal journey of your attorneys can create an emotional connection with clients.
Interactive Legal Polls	Allowing clients to choose topics for a custom legal webinar via social media polls can make them feel involved and eager to attend the sessions they helped design.
Pro Bono Initiatives	Launching and promoting pro bono initiatives, such as free legal clinics or community service projects, can attract socially conscious clients and media attention.
Mobile Legal Clinics	Operating a mobile legal clinic in different locations or at local events can expand your reach and attract new clients who may visit your main office later.
Legal Subscription Service	Offering a subscription service where clients receive monthly legal updates and resources can create a loyal client base.
Immersive Legal Workshops	Hosting workshops where clients can learn advanced legal techniques from your attorneys can attract legal enthusiasts and create a sense of exclusivity.
Flash Mob Legal Consultations	Organizing flash mob legal consultation events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences.

Content that never works well for law firms on social media

Don't waste your time and resources on these strategies. We've seen many law firms make these mistakes, and they won't help you stand out from the competition or attract new clients to your practice.

Content Type	Why It Never Works for Law Firms	Do This Instead
Generic Stock Photos	They lack authenticity and can make the law firm appear unoriginal or untrustworthy.	Use real photos of your attorneys, office, and events to create a genuine connection with your audience.
Overly Promotional Posts	Constantly pushing services can feel spammy and turn off followers.	Mix in engaging content like case studies, client testimonials, and legal tips to keep your audience interested.
Unrelated Content	Posting content that has nothing to do with law or your firm confuses followers and dilutes your brand.	Keep your content focused on legal topics, firm news, and related subjects to maintain relevance and interest.
Low-Quality Videos	Poorly shot or edited videos can reflect badly on your firm's quality and professionalism.	Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your firm positively.
Political or Controversial Posts	These can alienate parts of your audience and lead to negative backlash.	Stick to neutral, positive content that focuses on legal expertise, community involvement, and your firm's unique offerings.
Too Many Hashtags	Overusing hashtags can look desperate and reduce engagement by making posts look cluttered.	Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience.
Automated Replies and Messages	They can come off as impersonal and frustrate clients looking for genuine interaction.	Respond personally to comments and messages to show that you care about your clients and value their feedback.
Overly Staged Photos	Photos that look too perfect can seem inauthentic and less relatable.	Use natural lighting and casual settings to make your photos feel more genuine and inviting.
Constant Self-Promotion	Only talking about your firm can bore followers and reduce engagement.	Share user-generated content, collaborate with local organizations, and highlight community involvement to diversify your content.
Negative or Defensive Responses	Responding poorly to criticism can damage your reputation and discourage potential clients.	Address negative feedback calmly and constructively, showing that you are willing to improve and value client input.
Ignoring Social Media Trends	Being out of touch with current trends can make your firm seem outdated and unappealing.	Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited.
Excessive Posting	Posting too frequently can overwhelm your followers and lead to unfollows.	Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates.
Complex or Confusing Promotions	Promotions that are hard to understand can frustrate clients and deter participation.	Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with.
Ignoring Comments and Messages	Not engaging with your audience can make them feel undervalued and reduce their loyalty.	Regularly respond to comments and messages to build a strong, interactive community around your firm.

Make your law firm more profitable

We have studied the strategies of the best law firms in the world. All their tactics are explained in our pack!

Why social media can be a big pay-off for your law firm

We understand that as a law firm owner, you might feel hesitant about diving into social media marketing.

The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than professional services like yours.

The day-to-day demands of running a law firm are already overwhelming, leaving little time for additional tasks like social media.

It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.

That's why we've created a "marketing pack" specifically tailored for law firm owners like you.

Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your law firm. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small law firms on social media.

We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your law firm's visibility online.

With our marketing pack, you can invest in your law firm's growth without feeling overwhelmed or uncertain.

Your law firm could make more money!

Most lawyers don't know how to grow their business. Let us teach you the right strategies.