Laundromat Marketing Budget Estimator

If you own a laundromat, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or not enough. To help you make informed decisions, we’ve created a free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for laundromat owners

1. What is your laundromat’s location type?

Small-town or low-competition area Large city or high-competition area

High-competition urban areas often require more aggressive marketing and higher budgets to stand out.

2. Do you have a website with online booking or service ordering functionality?

No Yes

A website with online services typically requires ongoing maintenance, SEO work, and targeted ads to drive bookings.

3. What type of content do you plan to prioritize?

High-quality service videos Customer testimonials Behind-the-scenes at your laundromat How-to guides for garment care Promotional offers

More polished content like high-quality videos or detailed guides typically requires higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for laundromats include Facebook, Instagram, TikTok, and sometimes YouTube. The more platforms you manage, the more resources you’ll need.

5. Are you planning to hire a dedicated social media manager?

Yes No

Running a busy laundromat leaves little time for marketing. A dedicated manager increases costs but ensures a consistent online presence.

6. What is your laundromat’s positioning?

High-end / premium (eco-friendly, high-tech services) Standard (quality service & fair pricing) Budget-friendly / local favorite Specialized / boutique laundromat

Premium services often require more polished branding, whereas budget-friendly options can spend less on high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Facebook Ads, Instagram Ads, Google Ads, etc.

8. Do you offer commercial laundry services to hotels, restaurants, or other businesses (B2B)?

No Yes

B2B marketing often requires additional outreach, networking, and sometimes specialized ads or trade show participation.

9. How frequently do you launch promotions or limited-time offers?

Occasionally Regularly

Laundromats running frequent deals often spend more on advertising to promote their offers.

10. Do you plan to work with local lifestyle influencers or community partners?

No Yes

Collaborations with local influencers or community figures can boost brand visibility but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many businesses budget 5%–10% of revenue for marketing. We'll use 5% as a baseline and then adjust based on your other answers.

12. Have you checked our marketing pack for laundromats?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and spend only on profitable strategies for the laundry industry and your target audience.

Calculate My Budget