![Laundromat: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_a716e436-fe77-4533-a819-97bc7f6d9b7a.png?v=1715865484&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best laundromats in the world use strategically to attract customers.
We know you're busy running your laundromat and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your machines.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for laundromat owners.
Get the content idea list made for laundromat owners
A lot of laundromats manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a laundromat
We have studied dozens of laundromats’ social media accounts when building strategy pack for laundromats - here is what seems to always work.
| Content Type | Why It Works to Get New Customers in Your Laundromat |
|---|---|
| High-Quality Facility Photos | Visually appealing images of clean, modern machines and facilities can make potential customers feel confident in choosing your laundromat. |
| Behind-the-Scenes Videos | Showcasing the maintenance of machines, staff at work, and the cleanliness process builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to try your laundromat. |
| Specials and Promotions | Announcing limited-time offers, discounts, and loyalty programs can attract new customers looking for deals. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the laundromat to a broader, local audience. |
| Event Announcements | Promoting upcoming events, such as laundry tips workshops or community clean-up days, can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal promotions or holiday-themed services can attract customers looking for special laundry options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit. |
| Laundry Tips | Sharing tips on how to best care for different types of fabrics can intrigue laundry enthusiasts and motivate them to use your services. |
| Daily Specials Updates | Regularly updating followers with daily specials keeps the laundromat top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the staff members creates a personal connection and humanizes the brand. |
| Eco-Friendly Practices | Highlighting sustainable practices or eco-friendly detergents appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some laundromats make 5x more profit than you!
We have studied the strategies of the best laundromats in the world. Replicate them now!
How can laundromat owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your laundromat are essential.
People choose services with their eyes first. Make sure the lighting is good, the machines look clean, and the environment is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your laundromat. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or seasonal promotions. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your laundromat’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your laundromat, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for laundromat owners.
How to Do It Fast and Efficiently
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your laundromat. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for laundromats on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for laundromats, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your laundromat.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Laundry Photos | Use natural light by positioning laundry baskets near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied customers to leave a quick video testimonial on their phone. Offer a free wash or dry cycle as a thank-you. |
| User-Generated Content | Encourage customers to share their laundry day photos by offering a monthly raffle for those who tag your laundromat on Instagram. |
| DIY Laundry Tips Videos | Film short, simple laundry tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours. |
| Daily Special Posts | Design simple, eye-catching graphics for daily specials using free tools like Canva. Include a brief description and a photo of the special offer. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the laundromat. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their laundry habits or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite laundry tips. Take a quick photo and share a short story about their experience at your laundromat. |
| Homemade Laundry Photos | Create attractive settings using inexpensive items like baskets, detergent bottles, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using energy-efficient machines or eco-friendly detergents. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the laundry process, such as loading machines or folding clothes. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free wash. Use prizes that are cost-effective like a free dry cycle. |
| Seasonal Laundry Tips | Highlight seasonal laundry tips using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best laundromats in the world!
There are laundromats that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for laundromats
Investing in high-quality social media content for your laundromat can be a game-changer. Many laundromats don't take this step, giving you a unique opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Laundry Tips | Hosting live sessions where experts share tips on removing tough stains or maintaining fabric quality can create a sense of community and attract a wide audience. |
| Interactive 360° Laundromat Tours | Offering virtual 360° tours of your laundromat, including the washing and folding areas, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Limited Time Service Offers | Creating buzz with limited-time offers or seasonal discounts can generate excitement and urgency, attracting new and repeat customers. |
| Exclusive Laundry Workshops | Offering exclusive workshops where customers can learn advanced laundry techniques can create a memorable experience and word-of-mouth. |
| AR Laundry Instructions | Implementing augmented reality (AR) technology in your instructions where customers can see a 3D representation of how to use machines can enhance the user experience and attract tech-savvy customers. |
| Themed Laundry Nights | Hosting themed laundry nights, such as a movie night or a community social, can provide a unique and immersive experience, attracting groups and special occasions. |
| Laundry Challenge Contests | Organizing laundry challenge contests (e.g., folding a set number of clothes in the shortest time) can create viral moments, attracting competitive participants and spectators. |
| Collaborative Community Events | Partnering with local businesses to host community events can introduce your laundromat to new audiences and create a buzz in the neighborhood. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your laundromat, the technology you use, or the personal journey of your staff can create an emotional connection with customers. |
| Interactive Service Selection | Allowing customers to choose services or add-ons via social media polls can make them feel involved and eager to try the options they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as water-saving machines or sustainable detergents, can attract environmentally conscious consumers and media attention. |
| Mobile Laundry Services | Operating a mobile laundry service in different locations or at local events can expand your reach and attract new customers who may visit your main laundromat later. |
| Subscription Laundry Service | Offering a subscription service where customers receive regular laundry pickups and deliveries can create a loyal customer base. |
| Immersive Laundry Workshops | Hosting workshops where customers can learn advanced laundry techniques from your experts can attract laundry enthusiasts and create a sense of exclusivity. |
| Flash Mob Laundry Events | Organizing flash mob laundry events in unexpected locations can create viral content and attract adventurous customers looking for unique experiences. |
Content that never works well for laundromats on social media
Don't waste your time and resources on these ideas. We've seen many laundromat owners make these mistakes, and they won't help you stand out from the crowd or bring in new customers for your laundromat.
| Content Type | Why It Never Works for Laundromats | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the laundromat appear unoriginal or untrustworthy. | Use real photos of your facilities, staff, and happy customers to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like laundry tips, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with laundry or your services confuses followers and dilutes your brand. | Keep your content focused on your laundromat, laundry tips, community events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your laundromat's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your laundromat positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on laundry, community, and your laundromat's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your laundromat can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your laundromat seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your laundromat. |
Make your laundromat more profitable
We have studied the strategies of the best laundromats in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your laundromat
We understand that as a laundromat owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a laundromat are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for laundromat owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your laundromat. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small laundromats on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your laundromat's visibility online.
With our marketing pack, you can invest in your laundromat's growth without feeling overwhelmed or uncertain.
Your laundromat could make more money!
Most laundromat owners don't know how to grow their business. Let us teach you the right strategies.
