![Kindergarten: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_7fba3f0b-3ad6-4006-95b9-4144d8226b74.png?v=1715865498&width=1100)
Facebook and Instagram are not just for sharing cute photos—they're powerful tools that the best kindergartens use strategically to engage parents and attract new families.
We understand that running a kindergarten is a full-time job, and the idea of managing social media might seem overwhelming.
But here's the good news: you don't need to be a marketing expert or invest a lot of time to make it effective. Just a few minutes a day can help you connect with parents and showcase the wonderful things happening at your kindergarten.
To support you, we have created a free list of content ideas - and for a comprehensive action plan, please check out our strategy pack for kindergarten administrators.
Get the content idea list made for kindergarten owners
A lot of kindergartens manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a kindergarten
We have researched numerous kindergartens' social media accounts to create our strategy pack for kindergartens - here is what consistently engages parents and guardians.
| Content Type | Why It Works to Attract New Families to Your Kindergarten |
|---|---|
| Classroom Activity Photos | Bright and engaging images of children participating in activities can reassure parents about the quality of care and education, encouraging them to consider your kindergarten. |
| Behind-the-Scenes Videos | Showcasing the daily routines, teachers, and classroom setups builds trust and creates a connection with prospective parents. |
| Parent Testimonials | Positive reviews and testimonials from current parents provide social proof and encourage others to enroll their children. |
| Special Programs and Events | Announcing special programs, events, and open houses can attract new families looking for unique educational experiences. |
| User-Generated Content | Sharing content created by parents (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local businesses or community groups can introduce the kindergarten to a broader, local audience. |
| Event Announcements | Promoting upcoming events, such as family days or holiday celebrations, can attract new families interested in community involvement. |
| Seasonal and Holiday Posts | Highlighting seasonal activities or holiday-themed events can attract parents looking for special experiences for their children during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage parents and create a sense of community, encouraging them to consider your kindergarten. |
| Educational Tips | Sharing tips and advice on early childhood education can engage parents who are keen on their child's development and learning. |
| Daily Updates | Regularly updating followers with daily activities and highlights keeps the kindergarten top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the teachers and staff members creates a personal connection and humanizes the brand. |
| Parenting Tips | Sharing parenting tips and tricks can engage followers who are looking for advice and support in raising their children. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly activities appeals to environmentally conscious parents. |
| Student Spotlights | Featuring stories about the children creates a sense of community and makes other parents want their children to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into enrolled families. |
Some kindergartens make 5x more profit than you!
We have studied the strategies of the best kindergartens in the world. Replicate them now!
How can kindergarten owners make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your kindergarten activities are essential.
Parents want to see their children happy and engaged. Make sure the lighting is good, the children look joyful, and the activities are inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. Parents appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your kindergarten. Behind-the-scenes photos, teacher stories, and parent testimonials can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special events, new programs, or seasonal activities. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new families.
An example of our marketing pack for kindergarten owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your kindergarten’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your kindergarten, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for kindergarten owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage parents to share their own photos and tag your kindergarten. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for kindergartens on social media
Our team has created a list of very specific, low-budget content ideas tailored for kindergartens, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your kindergarten.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Classroom Photos | Use natural light by positioning children near windows during activities. Enhance photos with free apps like Snapseed or VSCO. |
| Parent Testimonials | Ask satisfied parents to leave a quick video testimonial on their phone. Offer a small thank-you gift like a handmade card from their child. |
| User-Generated Content | Encourage parents to share photos of their children’s artwork or activities by offering a monthly raffle for those who tag your kindergarten on Instagram. |
| DIY Craft Videos | Film short, simple craft projects using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily activities or introduce the teaching team during quiet times. |
| Daily Activity Posts | Design simple, eye-catching graphics for daily activities using free tools like Canva. Include a brief description and a fun photo. |
| Teacher Spotlights | Feature teachers with a casual photo and fun facts about them. Use your smartphone and a natural setting in the classroom. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite activities or suggestions for new programs. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Student Spotlights | Highlight students with their favorite activities. Take a quick photo and share a short story about their experience at your kindergarten. |
| Classroom Decoration Photos | Create attractive classroom settings using inexpensive items like posters, crafts, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as recycling or using natural materials for crafts. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the classroom prep work, such as setting up activities or organizing materials. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a small prize. Use prizes that are cost-effective like a free craft kit. |
| Seasonal Activity Posts | Highlight seasonal activities and crafts using natural light and your smartphone camera. Share the story behind the activity to add interest. |
Copy the tactics of the best kindergartens in the world!
There are kindergartens that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for kindergartens
Investing in high-quality social media content for your kindergarten can be incredibly beneficial. Many other kindergartens might not take this step, giving you a unique opportunity to stand out, capture parents' attention, and build a strong, engaged community.
| Content Type | Why It Could Attract More Families |
|---|---|
| Virtual Storytime Sessions | Hosting live or recorded virtual storytime sessions where teachers read popular children's books can create a sense of community and attract families from various locations. |
| Interactive 360° Classroom Tours | Offering virtual 360° tours of your classrooms and play areas can provide a unique behind-the-scenes experience and entice parents to enroll their children. |
| Seasonal Craft Projects | Creating buzz with seasonal craft projects that children can do at home can generate excitement and engagement, attracting new families to your kindergarten. |
| Teacher Meet-and-Greet Sessions | Offering exclusive virtual meet-and-greet sessions with teachers can create a memorable experience and foster trust and connection with parents. |
| AR Learning Tools | Implementing augmented reality (AR) technology in your learning tools where children can interact with 3D educational content can enhance the learning experience and attract tech-savvy parents. |
| Themed Learning Weeks | Hosting themed learning weeks, such as Space Week or Nature Week, can provide a unique and immersive educational experience, attracting families looking for enriching activities. |
| Parent-Child Activity Challenges | Organizing parent-child activity challenges (e.g., building a fort or creating a family tree) can create engaging moments, attracting families who enjoy interactive learning. |
| Collaborative Community Events | Partnering with local organizations to host community events can introduce your kindergarten to new families and create a buzz in the neighborhood. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your teachers, the origins of your educational programs, or the personal journeys of your staff can create an emotional connection with parents. |
| Interactive Curriculum Planning | Allowing parents to vote on upcoming curriculum topics via social media polls can make them feel involved and eager to see their children engage in the chosen activities. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as recycling projects or sustainable classroom practices, can attract environmentally conscious families and media attention. |
| Mobile Learning Stations | Operating mobile learning stations in different locations or at local events can expand your reach and attract new families who may enroll their children later. |
| Educational Subscription Service | Offering a subscription service where families receive monthly educational kits and activities to do at home can create a loyal community of engaged parents and children. |
| Immersive Learning Workshops | Hosting workshops where parents and children can learn together can attract families looking for exclusive educational experiences. |
| Flash Mob Learning Experiences | Organizing flash mob learning events in unexpected locations can create viral content and attract adventurous families looking for unique educational experiences. |
Content that never works well for kindergartens on social media
Don't waste your time and resources on these ideas. We've seen many kindergarten owners make these mistakes, and they won't help you stand out from the crowd or attract new enrollments for your kindergarten.
| Content Type | Why It Never Works for Kindergartens | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the kindergarten appear unoriginal or untrustworthy. | Use real photos of your classrooms, staff, and activities to create a genuine connection with parents. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off parents. | Mix in engaging content like behind-the-scenes stories, parent testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with early childhood education or your kindergarten confuses followers and dilutes your brand. | Keep your content focused on your kindergarten, educational activities, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your kindergarten's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your kindergarten positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on education, community, and your kindergarten's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate parents looking for genuine interaction. | Respond personally to comments and messages to show that you care about parents' concerns and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your kindergarten can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential parents. | Address negative feedback calmly and constructively, showing that you are willing to improve and value parent input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your kindergarten seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate parents and deter participation. | Offer simple, clear, and straightforward promotions that are easy for parents to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your kindergarten. |
Make your kindergarten more profitable
We have studied the strategies of the best kindergartens in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your kindergarten
We understand that as a kindergarten owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a kindergarten are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight budget can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for kindergarten owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your kindergarten. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small kindergartens on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your kindergarten's visibility online.
With our marketing pack, you can invest in your kindergarten's growth without feeling overwhelmed or uncertain.
Your kindergarten could make more money!
Most kindergarten owners don't know how to grow their business. Let us teach you the right strategies.
