How to plan and track the budget of your Irish pub [template]
How to plan and track the budget of your Irish pub [template]

Copy the best Irish pubs!

There are Irish pub owners that make way more profit than you. We have analyzed their tactics. Get them now!

If you don’t plan and track your pub's budget properly, you're setting yourself up for failure.

When we developed our strategy pack for Irish pub owners, we saw a lot of pub owners struggling with finances and planning.

They were disorganized, had no grasp of cash flow, and were drowning in financial troubles despite having substantial revenue.

Don’t let this be you—stand out and succeed.

We’ve created a small, free tool to help you get started: our Budget Tracker and Planner. Let’s turn your pub's finances around and set you on the path to success!

Get the budget tracker tailored for Irish pubs

Most Irish pub owners don't know how to plan and track their budget. This spreadsheet will help you.

budget tracker and planner template for an Irish pub

Example of a full budget for Irish pubs

Here is an example of a (very) detailed budget for an Irish pub, to give you some inspiration

1. Rent and Utilities

Item Description Monthly Cost Annual Cost
Rent Lease for pub space $4,500 $54,000
Electricity Power consumption for bar & seating areas $700 $8,400
Water Water usage $150 $1,800
Gas Gas for cooking and heating $250 $3,000
Internet & Phone Internet service and business phone $100 $1,200
Waste Removal Garbage and recycling services $80 $960
Pest Control Monthly pest control services $40 $480
Insurance Property and liability insurance $450 $5,400

2. Salaries & Wages

Position Number of Employees Monthly Cost per Employee Total Monthly Cost Annual Cost
Head Bartender 1 $3,500 $3,500 $42,000
Assistant Bartender 2 $2,500 $5,000 $60,000
Servers 4 $2,000 $8,000 $96,000
Kitchen Staff 2 $2,200 $4,400 $52,800
Dishwasher 1 $1,800 $1,800 $21,600
Manager 1 $3,800 $3,800 $45,600

3. Food & Beverage Costs

Item Description Monthly Cost Annual Cost
Food Inventory Fresh produce, meats, seafood, etc. $8,000 $96,000
Beverage Inventory Alcoholic and non-alcoholic beverages $4,000 $48,000
Condiments & Spices Seasonings, sauces, dressings, etc. $400 $4,800
Cleaning Supplies Detergents, sanitizers, etc. $150 $1,800
Paper Goods Napkins, paper towels, to-go containers $250 $3,000
Kitchen Utensils Smallwares, cutlery, and kitchen tools $150 $1,800
Dishware & Glassware Plates, bowls, glasses, etc. $200 $2,400

4. Marketing & Advertising

Item Description Monthly Cost Annual Cost
Online Advertising Google Ads, Facebook Ads, etc. $250 $3,000
Social Media Management Managing social media accounts $400 $4,800
Print Advertising Flyers, posters, newspaper ads $150 $1,800
Website Maintenance Hosting, domain, updates $80 $960
Email Marketing Email campaigns and newsletters $120 $1,440
Promotional Events Special events and promotions $250 $3,000

5. Miscellaneous Expenses

Item Description Monthly Cost Annual Cost
Equipment Maintenance Regular maintenance of kitchen and bar equipment $400 $4,800
Uniforms Staff uniforms and aprons $150 $1,800
Licenses & Permits Health permits, liquor licenses, etc. $120 $1,440
POS System Point of Sale software and hardware $120 $1,440
Contingency Fund Emergency repairs and unexpected costs $400 $4,800
Office Supplies Stationery, pens, printer ink, etc. $80 $960
Staff Training Training programs and materials $150 $1,800

Some Irish pubs make 5x more profit than you!

We have studied the strategies of the best Irish pubs in the world. Replicate them now!

marketing strategy for an Irish pub

What are the biggest expenses for an Irish pub?

Watch out for these common pitfalls. Here are five major costs every Irish pub owner needs to consider, along with some tips on how to manage them wisely.

    • Food and beverage costsThese can take a significant bite out of your budget. You're dealing with perishables, and prices can fluctuate based on seasonality, supply chain issues, and quality. To keep these costs in check, focus on portion control, negotiate better prices with suppliers, and minimize waste. It's easy to overspend by buying too much or opting for high-end ingredients that don’t add enough value to your menu.
    • Your pub staffYour staff is the heart of your pub, but paying for their wages, benefits, and training can be costly. This expense is always high because you need a certain number of employees to provide excellent service and keep things running smoothly. Optimize labor costs by scheduling efficiently, cross-training staff, and monitoring productivity. However, be careful not to underpay or overwork your staff, as this can lead to high turnover and poor service.
    • Rent and utilities of your pubPrime locations come with high rent, but they can attract more patrons. Utilities like electricity, gas, and water are essential but can add up quickly. To optimize these costs, negotiate favorable lease terms and invest in energy-efficient appliances and lighting. Overspending often happens when you choose a location that's too big or too fancy for your needs.
    • MarketingGetting the word out about your pub is crucial, but advertising can be expensive, whether it's online ads, social media campaigns, or traditional media. Optimize this expense by focusing on cost-effective methods like the ones we provide in our pack. Overspending can occur if you invest in flashy campaigns without a clear return on investment.
    • Pub equipment and maintenance costsThis includes everything from bar equipment to seating and decor. These are expensive because quality equipment and regular maintenance are crucial for smooth operations and customer satisfaction. Optimize by investing in durable, energy-efficient equipment and maintaining it regularly to avoid costly breakdowns. You can overspend by going for the latest high-tech gadgets you don’t really need.

How to spend less with your Irish pub?

Here are practical tips to help you, as an Irish pub owner, optimize your budget and manage expenses more effectively.

Expense Tips to Optimize
Food Costs Partner with local farmers and butchers for fresh, seasonal produce and meats at lower prices.
Labor Costs Implement a scheduling software to optimize staff hours and reduce overtime, especially during busy nights and events.
Utilities Install LED lighting and energy-efficient kitchen equipment to reduce energy consumption.
Marketing Run social media contests for your pub and collaborate with local influencers and bloggers for free exposure.
Cleaning Supplies Train staff on efficient use of cleaning supplies to reduce waste and maintain a clean, welcoming environment.
Equipment Maintenance Set up a maintenance log for regular equipment checks and servicing to avoid costly repairs.
Rent/Mortgage Negotiate lease terms during renewal or consider moving to a less expensive location if feasible.
Insurance Regularly review insurance policies to ensure they meet current needs and compare rates annually for the best deal.
Packaging Use cost-effective, eco-friendly packaging for takeout orders and offer discounts for customers bringing their own containers.
Tableware Purchase high-quality, durable tableware that can withstand frequent use and the occasional pub brawl.
POS System Choose a POS system that offers essential features with low transaction fees and integrates with other systems for seamless operations.
Staff Training Conduct regular in-house training sessions and use free online resources to keep staff knowledgeable and efficient.
Waste Management Implement a food waste tracking system to minimize waste and donate excess food to local shelters.
Technology Invest in multi-functional kitchen appliances and utilize pub management software for reservations and orders.
Linen and Laundry Partner with a cost-effective linen service and consider reusable napkins and tablecloths to reduce costs.
Menu Printing Use digital menu boards or QR codes for menu access to reduce printing costs and keep your menu up-to-date.
Licensing and Permits Stay up-to-date with local regulations to avoid fines and costly renewals, especially for alcohol licenses.
Transportation Plan delivery routes to maximize efficiency and reduce fuel costs, especially for catering events.
Office Supplies Purchase supplies in bulk and go paperless where possible with digital order systems to save on costs.
Inventory Management Use inventory management software to track stock levels and reduce spoilage, ensuring you never run out of Guinness.
Pest Control Schedule monthly pest control services and maintain cleanliness standards to prevent infestations.
Music and Entertainment Use a streaming service for background music and host local musicians during off-peak times to draw in crowds.
Uniforms Choose durable, easy-to-clean uniforms and offer staff a stipend for maintenance instead of using an external service.

Copy the tactics of the best Irish pubs in the world!

There are Irish pubs that make way more money than you do. We have studied their tactics. Get them now!

marketing strategy for an Irish pub

Expenses that are just useless for an Irish pub

Yes, some expenses for your Irish pub are just unnecessary. They don't contribute to increasing revenue or enhancing the customer experience.

Pub Expense Reason It's Useless
Over-the-Top Decorations Extravagant decor doesn't necessarily draw more patrons and can strain your budget.
Top-Shelf Liquor Brands Unless you're a high-end establishment, most customers are happy with mid-range options.
Extensive Drink Menu A large menu increases inventory costs and leads to more waste.
High-End Bar Equipment Top-of-the-line bar equipment is not always necessary and can be cost-prohibitive.
Paper Advertising Traditional paper ads often have a lower return on investment. Don’t include them in the marketing strategy of your pub.
Multiple Uniform Styles Having various uniform styles increases costs without adding significant value to the customer experience.
Excessive Staff Overstaffing leads to higher labor costs without necessarily improving service quality.
Premium Subscription Services Expensive subscriptions for music or magazines often go unnoticed by customers.
Exclusive Ingredients Using rare ingredients can inflate costs and complicate supply chains.
Costly Furniture High-end furniture is not always appreciated by customers and can be a significant expense.
Custom Printed Napkins Personalized napkins are a minor detail that most customers overlook, and they can be expensive.
Unnecessary Software Paying for software with features you don’t use is a waste of resources.
Premium Water Brands Most customers are content with filtered tap water, making expensive bottled water unnecessary.
Extra Delivery Vehicles Maintaining a larger fleet than needed increases operational costs.
Excessive Membership Fees Paying for multiple industry memberships often yields little benefit.
Overly Frequent Renovations Constantly updating decor and layout can be costly and disrupt operations.
Expensive Table Centerpieces Elaborate centerpieces are often ignored by customers and add to the cost.
High-End Tableware Luxury tableware is prone to damage and expensive to replace, often going unnoticed by customers.
Excessive Staff Meetings Too many meetings can reduce productivity and increase labor costs.
Expensive Menu Designs Frequently redesigning menus is costly and often unnecessary.
Unused Promotional Materials Ordering more promotional items than needed leads to waste and unnecessary expense. Get our marketing budget planner template.
Paid Directory Listings Many free listing options are available, making paid listings often redundant.
High-End Catering Equipment Specialized catering equipment is often unnecessary and adds to costs without a proportional benefit.

Stop working with a tight budget for your Irish pub!

Managing a budget for an Irish pub when funds are tight can feel like a nightmare. It's like being in a bind where any unexpected expense can sink you.

This constant pressure makes it nearly impossible to invest in growth projects, leaving you always chasing after expenses. It's a life filled with stress and sleepless nights.

Yes, you can continue down this path, scraping together pennies and barely making ends meet. But there's another part of the equation you might be overlooking. Instead of just trying to cut costs, you can focus on growing your revenue. More income means more breathing room and more money to spend.

And no, you don't necessarily have to spend money to grow. There are plenty of zero-cost initiatives and strategies that can help you increase your revenue by 10%, 20%, or more. We've detailed all of these strategies in our guides, after studying dozens of pubs just like yours. Get them now!

Make your Irish pub more profitable

We have studied the strategies of the best Irish pubs in the world. All their tactics are explained in our pack!

marketing strategy for an Irish pub
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