It's made for Irish pub owners, and no one else

There is a lot of free marketing advice on the internet, but is it really helpful?

Many strategies out there will never work for you. Take setting up a LinkedIn group or creating a corporate email newsletter—they are typical tactics, but they just don't make sense for you.

You run an Irish pub. You don't want to "cultivate a community vibe" or "create a buzz around your Irish roots". You want to have every seat filled with patrons drinking pints, sharing stories, and enjoying hearty pub fare during every match or live music session. That's your marketing goal. Nothing else matters.

How do you make sure your Irish pub appears first when people search for pubs and Irish cuisine? How do you convert website clicks into pub visits? How do you highlight your Irish fare and cozy atmosphere? How do you use social media to promote your pub specials and live music events? How do you upsell premium drinks or food packages? How do you keep patrons returning for their next pub night?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.