![Insurance Company: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_2dca6e79-834c-4197-802c-1c8c24702b5e.png?v=1715865439&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best insurance companies in the world use strategically to attract clients.
We know you're busy managing your insurance business and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your portfolio.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for insurance professionals.
Get the content idea list made for insurance company owners
A lot of insurance companies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an insurance company
We have analyzed numerous insurance companies' social media accounts to develop our strategy pack for insurance companies - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Insurance Company |
|---|---|
| Client Success Stories | Sharing real-life stories of clients who have benefited from your insurance policies builds trust and demonstrates the value of your services. |
| Educational Videos | Providing informative videos about different types of insurance and their benefits helps potential clients understand their options and make informed decisions. |
| Customer Testimonials | Positive reviews and testimonials from satisfied clients offer social proof and encourage others to consider your insurance services. |
| Special Offers and Discounts | Announcing limited-time offers, discounts, and special packages can attract new clients looking for the best deals. |
| User-Generated Content | Sharing content created by clients (testimonials, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local businesses or influencers can introduce your insurance company to a broader, local audience. |
| Event Announcements | Promoting upcoming webinars, workshops, or community events can attract new clients interested in learning more about insurance. |
| Seasonal and Holiday Posts | Highlighting seasonal insurance needs or holiday-related offers can attract clients looking for timely solutions. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| Insurance Tips | Sharing tips and advice on choosing the right insurance policies can engage potential clients and position your company as a trusted advisor. |
| Regular Updates | Regularly updating followers with industry news and company updates keeps your insurance company top-of-mind and builds credibility. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Financial Planning Tips | Sharing financial planning advice can engage followers who are looking to secure their financial future. |
| Sustainability Initiatives | Highlighting sustainable practices or community involvement appeals to socially conscious consumers. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some insurance companies make 5x more profit than you!
We have studied the strategies of the best insurance companies in the world. Replicate them now!
How can insurance company owners make great content on social media?
What to Prioritize
You probably know it already, but clear and informative content about your insurance services is essential.
People make decisions based on the information they see first. Ensure your website and promotional materials are well-lit, easy to read, and professionally presented.
Also, update your content regularly to keep your audience informed. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to inquiries and messages quickly. People appreciate timely interaction and it makes them feel valued. Don’t just be another “generic” insurance company.
Show the human side of your business. Share behind-the-scenes photos, employee stories, and client testimonials to create a personal connection with your audience.
If you want to keep your potential clients engaged, highlight any special offers, new policies, or seasonal discounts. Make sure your followers know what’s new and beneficial.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
An example of our marketing pack for insurance company owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your insurance company’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your insurance company, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for insurance providers.
How to Do It Fast and Efficient
First, spend a few hours once a week creating content, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. An informative post on LinkedIn can be a tweet on Twitter or a post on Facebook.
Encourage clients to share their own experiences and tag your insurance company. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for insurance companies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for insurance companies, complete with practical tips to keep costs down and effectively leverage social media.
You might want to incorporate some of these ideas in the marketing plan of your insurance company.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a small gift card as a thank-you. |
| Educational Infographics | Create simple, informative infographics about insurance topics using free tools like Canva. Share these on social media to educate your audience. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your office environment or introduce the team during slow hours. |
| Policy Explainers | Film short, simple videos explaining different types of insurance policies using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your insurance services. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their insurance needs or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon for insurance consultations. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Insurance Tips | Share practical insurance tips such as how to choose the right policy or ways to save on premiums. Create simple infographics with free tools like Canva. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation or a small gift card. Use prizes that are cost-effective. |
| Seasonal Insurance Advice | Highlight seasonal insurance needs, such as flood insurance during rainy seasons or travel insurance during holiday seasons. Share the story behind the advice to add interest. |
Copy the tactics of the best insurance companies in the world!
There are insurance companies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for insurance companies
Investing in high-quality social media content for your insurance company can be a game-changer. Many competitors might overlook this, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Educational Webinars | Hosting live or recorded webinars on various insurance topics can educate potential clients, build trust, and position your company as an industry expert. |
| Virtual Office Tours | Offering virtual 360° tours of your office can provide a transparent and welcoming experience, making clients feel more comfortable and connected to your team. |
| Limited-Time Policy Offers | Creating buzz with limited-time policy offers or discounts can generate excitement and urgency, attracting new clients and encouraging existing ones to upgrade their plans. |
| Client Testimonial Videos | Sharing video testimonials from satisfied clients can build credibility and trust, encouraging potential clients to choose your services. |
| Interactive Policy Simulations | Implementing interactive tools where clients can simulate different policy scenarios can enhance their understanding and engagement with your offerings. |
| Themed Insurance Workshops | Hosting themed workshops, such as retirement planning or small business insurance, can provide valuable insights and attract specific client groups. |
| Insurance Challenge Contests | Organizing contests where clients can submit their best insurance tips or stories can create viral moments and engage your audience. |
| Collaborative Community Events | Partnering with local businesses or community organizations to host events can introduce your company to new audiences and create a positive community presence. |
| Story-Driven Social Media Posts | Sharing in-depth stories about how your insurance policies have helped clients can create an emotional connection and highlight the real-world impact of your services. |
| Interactive Policy Customization | Allowing clients to customize their policies via social media polls or interactive tools can make them feel involved and more satisfied with their choices. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as paperless policies or green office practices, can attract environmentally conscious clients and media attention. |
| Mobile Insurance Clinics | Operating a mobile insurance clinic in different locations or at local events can expand your reach and attract new clients who may visit your main office later. |
| Policy Subscription Service | Offering a subscription service where clients receive regular updates and tips on managing their insurance can create a loyal client base. |
| Immersive Financial Planning Workshops | Hosting workshops where clients can learn advanced financial planning techniques can attract financial enthusiasts and create a sense of exclusivity. |
| Flash Mob Insurance Events | Organizing flash mob events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for insurance companies on social media
Don't waste your time and resources on these strategies. We've seen many insurance companies make these mistakes, and they won't help you stand out from the competition or attract new clients to your business.
| Content Type | Why It Never Works for Insurance Companies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the insurance company appear unoriginal or untrustworthy. | Use real photos of your team, office, and client interactions to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, client testimonials, and educational posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with insurance or your services confuses followers and dilutes your brand. | Keep your content focused on insurance, client success stories, industry news, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your company's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your services positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on insurance, community, and your company's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your company seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your insurance company. |
Make your insurance company more profitable
We have studied the strategies of the best insurance companies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your insurance company
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your insurance company could make more money!
Most insurance company owners don't know how to grow their business. Let us teach you the right strategies.
