It's made for insurance company owners, and no one else

There is a lot of free marketing advice on the internet, but is it really helpful?

Many strategies out there will never work for you. Take running TikTok challenges or launching Snapchat ads—they are typical tactics, but they just don't make sense for you.

You run an insurance company. You don’t want to "enhance brand positioning" or "drive client-centric innovation". You want to attract new policyholders, increase your insurance coverage sales, and expand your revenue through effective policy management and client retention. That’s your marketing goal. Nothing else matters.

How do you ensure your insurance company appears first for clients looking for coverage options? How do you overcome objections about policy features and costs? How do you establish your company as a leading insurance provider? How do you promote high-value insurance products to attract and retain clients?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.