Infrared Sauna Studio Marketing Budget Estimator

If you own an infrared sauna studio, effective marketing is essential to attract wellness‐seeking clients. However, determining the right budget can be tricky—you might worry about spending too much or too little. To help you make informed decisions, we’ve created this free tool. Answer a few simple questions to receive a personalized estimate of your ideal monthly marketing budget. Enjoy using it!

Good news for you, we have a lot of marketing resources for sauna studio owners

1. What is your infrared sauna studio’s location type?

Small-town or low-competition area Large city or high-competition area

High-competition urban areas often require more aggressive marketing and a higher budget to stand out.

2. Do you have a website with online booking functionality?

No Yes

A booking-enabled website usually requires ongoing maintenance, SEO efforts, and sometimes paid ads to drive traffic.

3. What type of content do you plan to prioritize?

High-quality studio tour videos Customer testimonials Behind-the-scenes looks Sauna experience demos Promotional offers

More complex or polished content (like professional videos or testimonials) typically requires higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for sauna studios include Facebook, Instagram, TikTok, and YouTube. More platforms mean additional management costs.

5. Are you planning to hire a dedicated social media manager?

Yes No

Running a busy sauna studio leaves little time for marketing. A dedicated manager increases costs but can ensure a consistent online presence.

6. What is your sauna studio’s positioning?

High-end / premium (luxury amenities, holistic treatments) Mid-range (quality service & fair pricing) Budget-friendly / accessible Boutique / specialized experience

Premium studios often require more polished branding, while budget-friendly ones can focus on more economical visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on platforms like Facebook Ads, Instagram Ads, Google Ads, etc.

8. Do you offer corporate wellness packages or memberships (B2B)?

No Yes

B2B marketing may require extra outreach, networking events, or targeted LinkedIn campaigns.

9. How frequently do you launch promotions or special offers?

Occasionally Regularly

Studios offering frequent deals may need to invest more in advertising their special offers.

10. Do you plan to collaborate with local wellness influencers or health professionals?

No Yes

Collaborations with wellness influencers or professionals can boost your brand’s credibility but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many businesses budget 5%–10% of revenue for marketing. We'll use 5% as a baseline and adjust based on your other inputs.

12. Have you checked our marketing pack for sauna studio owners?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and focus on profitable strategies tailored for sauna studio owners.

Calculate My Budget