![Indoor Soccer Facility: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-1_8f367005-b56d-4294-bb52-c9b1679466f4.png?v=1715865444&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best indoor soccer facilities use strategically to attract players and teams.
We know you're busy managing your facility and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new players to your field.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for indoor soccer facility owners.
Get the content idea list made for soccer facility owners
A lot of soccer facilities manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an indoor soccer facility
We have analyzed numerous indoor soccer facilities' social media accounts to create our strategy pack for indoor soccer facilities - here is what consistently drives engagement and attracts new players.
| Content Type | Why It Works to Get New Players to Your Indoor Soccer Facility |
|---|---|
| Action Shots | Dynamic photos of games and players in action can excite potential players and make them eager to join the fun. |
| Behind-the-Scenes Videos | Showcasing the facility, staff, and maintenance processes builds trust and creates a connection with the audience. |
| Player Testimonials | Positive reviews and testimonials from current players provide social proof and encourage others to join the facility. |
| Specials and Promotions | Announcing limited-time offers, discounts, and membership deals can attract new players looking for value. |
| User-Generated Content | Sharing content created by players (photos, videos) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or sports shops can introduce the facility to a broader, local audience. |
| Event Announcements | Promoting upcoming tournaments, leagues, or special events can attract new players interested in competitive or social play. |
| Seasonal and Holiday Posts | Highlighting seasonal leagues or holiday events can attract players looking for special activities during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit. |
| Training Tips | Sharing training drills and tips can intrigue soccer enthusiasts and motivate them to practice at your facility. |
| Daily Schedule Updates | Regularly updating followers with daily game schedules keeps the facility top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the staff members creates a personal connection and humanizes the brand. |
| Facility Maintenance Tips | Sharing tips and tricks for maintaining soccer gear can engage followers who are sports enthusiasts. |
| Sustainability Initiatives | Highlighting sustainable practices or community involvement appeals to environmentally conscious consumers. |
| Player Spotlights | Featuring regular players creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into players. |
Some soccer facilities make 5x more profit than you!
We have studied the strategies of the best soccer facilities in the world. Replicate them now!
How can soccer facility owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your indoor soccer facility are essential.
People play with their eyes first. Make sure the lighting is good, the fields look pristine, and the action shots are dynamic and inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your facility. Behind-the-scenes photos, staff stories, and player shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, tournaments, or seasonal events. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new players and teams.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your facility’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your indoor soccer facility, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for facility owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage players to share their own photos and tag your facility. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for soccer facilities on social media
Our team has crafted this list featuring very specific, low-budget content ideas tailored for indoor soccer facilities, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your indoor soccer facility.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Action Shots | Use natural light from facility windows or bright indoor lighting. Enhance photos with free apps like Snapseed or VSCO. |
| Player Testimonials | Ask satisfied players to leave a quick video testimonial on their phone. Offer a free game or discount on their next booking as a thank-you. |
| User-Generated Content | Encourage players to share their game photos by offering a monthly raffle for those who tag your facility on Instagram. |
| DIY Training Videos | Film short, simple training drills using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your facility maintenance or introduce the staff during slow hours. |
| Game Day Highlights | Design simple, eye-catching graphics for game day highlights using free tools like Canva. Include a brief description and an exciting photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the facility. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite drills or suggestions for new facility features. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Player Spotlights | Highlight loyal players with their favorite drills or game moments. Take a quick photo and share a short story about their experience at your facility. |
| Facility Photos | Create attractive settings using inexpensive items like banners, cones, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as recycling or using energy-efficient lighting. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the facility prep work, such as setting up goals or cleaning the turf. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free game. Use prizes that are cost-effective like a free hour of play. |
| Seasonal Event Posts | Highlight seasonal events and tournaments using natural light and your smartphone camera. Share the story behind the event to add interest. |
Copy the tactics of the best soccer facilities in the world!
There are soccer facilities that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for soccer facilities
Investing in top-notch social media content for your indoor soccer facility might be worth it because many other places won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal crowd.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Match Streaming | Broadcasting live matches or tournaments on social media can attract a global audience and create a sense of community among soccer enthusiasts. |
| Interactive 360° Facility Tours | Offering virtual 360° tours of your facility, including the fields, locker rooms, and lounge areas, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Exclusive Training Sessions | Creating buzz with exclusive training sessions or clinics led by professional coaches can generate excitement and urgency, attracting new and repeat customers. |
| Player Spotlight Features | Highlighting standout players or teams with in-depth profiles and interviews can create a memorable experience and word-of-mouth promotion. |
| AR Game Analysis | Implementing augmented reality (AR) technology for game analysis where players can see a 3D representation of plays can enhance the training experience and attract tech-savvy athletes. |
| Themed Soccer Events | Hosting themed soccer events, such as a World Cup viewing party or a charity match, can provide a unique and immersive experience, attracting groups and special occasions. |
| Skill Challenge Contests | Organizing skill challenge contests (e.g., penalty shootouts or dribbling courses) can create viral moments, attracting competitive players and spectators. |
| Collaborative Tournaments | Partnering with other local sports facilities or organizations to host tournaments can introduce your facility to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your facility, the journey of your players, or the personal experiences of your coaches can create an emotional connection with customers. |
| Interactive Team Selection | Allowing customers to vote on team line-ups or match-ups via social media polls can make them feel involved and eager to see the results of their choices. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable facility practices or community clean-up events, can attract environmentally conscious consumers and media attention. |
| Mobile Soccer Clinics | Operating mobile soccer clinics in different locations or at local events can expand your reach and attract new customers who may visit your main facility later. |
| Training Subscription Service | Offering a subscription service where customers receive monthly training videos and workout plans can create a loyal customer base. |
| Immersive Coaching Workshops | Hosting workshops where customers can learn advanced soccer techniques from professional coaches can attract soccer enthusiasts and create a sense of exclusivity. |
| Flash Mob Soccer Matches | Organizing flash mob soccer matches in unexpected locations can create viral content and attract adventurous players looking for unique experiences. |
Content that never works well for soccer facilities on social media
Don't waste your time and resources on these ideas. We've seen many indoor soccer facility owners make these mistakes, and they won't help you stand out from the crowd or bring in new bookings for your facility.
| Content Type | Why It Never Works for Indoor Soccer Facilities | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the facility appear unoriginal or untrustworthy. | Use real photos of your matches, players, and facility to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, player testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with soccer or your facility confuses followers and dilutes your brand. | Keep your content focused on your facility, matches, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your facility's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your facility positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on soccer, community, and your facility's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your facility can bore followers and reduce engagement. | Share user-generated content, collaborate with local sports clubs, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your facility seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your facility. |
Make your indoor soccer facility more profitable
We have studied the strategies of the best soccer facilities in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your indoor soccer facility
We understand that as an indoor soccer facility owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running an indoor soccer facility are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for indoor soccer facilities like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your facility. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small indoor soccer facilities on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your facility's visibility online.
With our marketing pack, you can invest in your facility's growth without feeling overwhelmed or uncertain.
Your indoor soccer facility could make more money!
Most soccer facility owners don't know how to grow their business. Let us teach you the right strategies.
