Ice Skating Rink Marketing Budget Estimator

If you own an ice skating rink, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or not enough. To help you make informed decisions, we’ve created a free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for ice skating rink owners

1. What is your ice skating rink’s location type?

Small-town or low-competition area Large city or high-competition area

High-competition urban areas often require more aggressive marketing and higher budgets to stand out.

2. Do you have a website with online ticketing/booking functionality?

No Yes

Running an online booking platform typically requires ongoing maintenance, SEO work, and paid ads to drive traffic.

3. What type of content do you plan to prioritize?

High-quality rink videos Skater testimonials Behind-the-scenes looks Event highlights Promotional offers

More complex or polished content (like high-quality videos or testimonials) typically requires higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for ice skating rinks include Facebook, Instagram, TikTok, and sometimes YouTube. The more you manage, the more resources you’ll need.

5. Are you planning to hire a dedicated social media manager?

Yes No

Operating a busy ice skating rink leaves little time for marketing. A dedicated manager increases costs but ensures a consistent online presence.

6. What is your ice skating rink’s positioning?

High-end / premium (luxury experiences, exclusive events) Mid-range (quality experience at fair prices) Budget-friendly / community rink Specialized / themed rink

Premium rinks often require more polished branding and marketing, whereas budget-friendly venues can spend less on high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Facebook Ads, Instagram Ads, Google Ads, etc.

8. Do you partner with local businesses, schools, or event organizers (B2B)?

No Yes

B2B marketing often requires additional outreach, networking, and sometimes specialized advertising or event sponsorships.

9. How frequently do you run seasonal events or promotions?

Occasionally Regularly

Rinks hosting frequent events or promotions often spend more on advertising to drive attendance.

10. Do you plan to collaborate with local sports influencers or event organizers?

No Yes

Collaborations with local influencers or event organizers can boost brand visibility but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many businesses budget 5%–10% of revenue for marketing. We'll use 5% as a baseline and then adjust based on your other answers.

12. Have you checked our marketing pack for ice skating rinks?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and spend only on profitable strategies for the ice skating industry and your target audience.

Calculate My Budget