![Ice Skating Rink: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_adf31ac3-1b9a-4472-b16a-fafa7c44498e.png?v=1715865705&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best ice skating rinks in the world use strategically to attract skaters.
We know you're busy running your ice skating rink and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new skaters to your rink.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for ice skating rink owners.
Get the content idea list made for ice skating rink owners
A lot of ice skating rinks manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an ice skating rink
We have analyzed numerous ice skating rinks' social media accounts to create our strategy pack for ice skating rinks - here is what consistently works to attract new skaters.
| Content Type | Why It Works to Get New Skaters to Your Rink |
|---|---|
| High-Quality Skating Photos | Visually stunning images of skaters and the rink can entice potential visitors, making them eager to experience the fun themselves. |
| Behind-the-Scenes Videos | Showcasing the rink's maintenance, staff, and preparation processes builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real skaters provide social proof and encourage others to visit the rink. |
| Specials and Promotions | Announcing limited-time offers, discounts, and special skating sessions can attract new skaters looking for deals. |
| User-Generated Content | Sharing content created by skaters (photos, videos) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the rink to a broader, local audience. |
| Event Announcements | Promoting upcoming events, themed skate nights, or competitions can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal events or holiday-themed skating sessions can attract skaters looking for special activities during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit the rink. |
| Skating Tips and Tricks | Sharing skating tips and tricks can intrigue skating enthusiasts and motivate them to practice at your rink. |
| Daily Session Updates | Regularly updating followers with daily session times and special events keeps the rink top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the staff members creates a personal connection and humanizes the brand. |
| Skating Gear Tips | Sharing tips and tricks about skating gear can engage followers who are skating enthusiasts and beginners alike. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly initiatives appeals to environmentally conscious skaters. |
| Customer Spotlights | Featuring regular skaters creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into visitors. |
Some ice skating rinks make 5x more profit than you!
We have studied the strategies of the best ice skating rinks in the world. Replicate them now!
How can ice skating rink owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your ice rink are essential.
People skate with their eyes first. Make sure the lighting is good, the ice looks pristine, and the atmosphere is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your ice rink. Behind-the-scenes photos, staff stories, and skater shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or seasonal activities. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new skaters.
An example of our marketing pack for ice skating rink owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your ice rink’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your ice rink, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for ice rink owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your ice rink. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for ice skating rinks on social media
Our team has crafted this list featuring very specific, low-budget content ideas tailored for ice skating rinks, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your ice skating rink.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Skating Photos | Use natural light by capturing skaters near windows or during daytime sessions. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied skaters to leave a quick video testimonial on their phone. Offer a free skate rental or a discount on their next visit as a thank-you. |
| User-Generated Content | Encourage customers to share their skating photos by offering a monthly raffle for those who tag your rink on Instagram. |
| DIY Skating Tips Videos | Film short, simple skating tips or tricks using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at rink maintenance or introduce the team during slow hours. |
| Daily Special Posts | Design simple, eye-catching graphics for daily specials or events using free tools like Canva. Include a brief description and an engaging photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the rink. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite skating activities or suggestions for new events. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite skating moments. Take a quick photo and share a short story about their experience at your rink. |
| Homemade Skating Photos | Create attractive settings using inexpensive items like props and decorations from dollar stores to enhance the rink's ambiance. |
| Sustainability Tips | Share eco-friendly practices such as energy-saving measures or recycling programs. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of rink preparation, such as ice resurfacing or setting up for events. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free skating session. Use prizes that are cost-effective like a free skate rental. |
| Seasonal Event Posts | Highlight seasonal events and activities using natural light and your smartphone camera. Share the story behind the event to add interest. |
Copy the tactics of the best ice skating rinks in the world!
There are ice skating rinks that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for ice skating rinks
Investing in top-notch social media content for your ice skating rink might be worth it because many other rinks won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal crowd.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Virtual Skating Lessons | Hosting live or recorded virtual skating lessons where professional skaters teach viewers basic to advanced techniques can create a sense of community and attract a global audience. |
| Interactive 360° Rink Tours | Offering virtual 360° tours of your ice skating rink, including the rink, locker rooms, and lounge areas, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Limited Edition Events | Creating buzz with limited edition or seasonal events, such as themed skate nights or holiday celebrations, can generate excitement and urgency, attracting new and repeat customers. |
| Exclusive Skating Sessions | Offering exclusive skating sessions where customers can skate with professional skaters or during private hours can create a memorable experience and word-of-mouth. |
| AR Skating Experience | Implementing augmented reality (AR) technology in your rink where customers can see virtual elements while skating can enhance the experience and attract tech-savvy customers. |
| Themed Skating Events | Hosting themed skating events, such as a disco night or a superhero skate, can provide a unique and immersive experience, attracting groups and special occasions. |
| Skating Challenge Contests | Organizing skating challenge contests (e.g., longest spin or fastest lap) can create viral moments, attracting competitive skaters and spectators. |
| Collaborative Pop-Up Events | Partnering with other local businesses or skating rinks to host pop-up events can introduce your rink to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the history of your rink, the journey of your professional skaters, or the community events you host can create an emotional connection with customers. |
| Interactive Event Planning | Allowing customers to vote on upcoming event themes or activities via social media polls can make them feel involved and eager to participate in the events they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as energy-efficient ice maintenance or recycling programs, can attract environmentally conscious consumers and media attention. |
| Mobile Skating Rink | Operating a mobile skating rink in different locations or at local events can expand your reach and attract new customers who may visit your main rink later. |
| Skating Subscription Service | Offering a subscription service where customers receive monthly passes, exclusive event invites, and discounts can create a loyal customer base. |
| Immersive Skating Workshops | Hosting workshops where customers can learn advanced skating techniques from professional skaters can attract skating enthusiasts and create a sense of exclusivity. |
| Flash Mob Skating Events | Organizing flash mob skating events in unexpected locations can create viral content and attract adventurous skaters looking for unique experiences. |
Content that never works well for ice skating rinks on social media
Don't waste your time and resources on these ideas. We've seen many ice skating rink owners make these mistakes, and they won't help you stand out from the crowd or bring in new visitors to your rink.
| Content Type | Why It Never Works for Ice Skating Rinks | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the rink appear unoriginal or untrustworthy. | Use real photos of your rink, staff, and skaters to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with ice skating or the rink confuses followers and dilutes your brand. | Keep your content focused on your rink, skating events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your rink's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your rink positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on skating, community, and your rink's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your rink can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential visitors. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your rink seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your rink. |
Make your ice skating rink more profitable
We have studied the strategies of the best ice skating rinks in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your ice skating rink
We understand that as a bracelet brand owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a bracelet business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
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We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your bracelet brand's visibility online.
With our marketing pack, you can invest in your bracelet brand's growth without feeling overwhelmed or uncertain.
Your ice skating rink could make more money!
Most ice skating rink owners don't know how to grow their business. Let us teach you the right strategies.
