Health Coach Marketing Budget Estimator

If you own a health coaching practice, marketing is essential. However, determining the right budget can be tricky—you might worry about overspending or falling short. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for health coaches

1. What is your health coaching practice’s location type?

Small town or suburban area Major urban center

Practices in major cities may require more aggressive marketing to stand out.

2. Do you have a website with online booking or coaching functionality?

No Yes

A dedicated online platform typically needs more frequent updates, SEO, and digital ads.

3. What type of content do you plan to prioritize?

High-quality exercise videos Client success testimonials Behind-the-scenes coaching sessions Nutrition and dietary advice demos Promotional offers

More complex content (like professional videos or client interviews) generally incurs higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for health coaches include Facebook, Instagram, LinkedIn, and YouTube. More channels require more time and resources.

5. Are you planning to hire a dedicated social media manager?

Yes No

If you’re busy coaching, a dedicated manager helps maintain a consistent online presence.

6. What is your health coaching practice’s positioning?

Premium / exclusive (boutique, personalized coaching) Mid-range (quality services at fair prices) Budget-friendly Niche specialist (holistic, integrative)

Premium practices typically invest more in branding and polished marketing materials.

7. How intensively do you plan to invest in paid advertising?

5

A higher level indicates more spending on digital ads across platforms like Facebook, Instagram, or Google.

8. Do you offer group coaching sessions or corporate wellness programs (B2B)?

No Yes

B2B initiatives often require extra outreach, networking, and sometimes specific digital campaigns.

9. How frequently do you launch promotions or limited-time offers?

Occasionally Regularly

More frequent deals may increase advertising expenses to keep your offers in front of potential clients.

10. Do you plan to work with local fitness influencers or nutrition experts?

No Yes

Collaborations with influencers or experts can boost your brand visibility but will require additional budgeting.

11. What is your approximate monthly revenue? ($) Many practices allocate about 5% of their revenue to marketing. We'll use this as a baseline and adjust based on your responses.

12. Have you checked our marketing pack for health coaches?

No Yes

Our marketing pack is designed to help you precisely allocate your budget, avoid costly mistakes, and focus on profitable strategies tailored for health coaches.

Calculate My Budget