![Health Coach: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_71dc5da3-1ccb-41c5-ae11-6e3c424e1b52.png?v=1715865621&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best health coaches in the world use strategically to attract clients.
We know you're busy helping your clients achieve their health goals, and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your practice.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for health coaches.
Get the content idea list made for health coaches
A lot of health coaches manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a health coach
We have analyzed numerous health coaches' social media accounts to create our strategy pack for health coaches - here is what consistently drives engagement and attracts new clients.
| Content Type | Why It Works to Attract New Clients to Your Health Coaching Business |
|---|---|
| Transformation Photos | Before-and-after photos of clients showcase real results, inspiring potential clients to start their own health journey. |
| Behind-the-Scenes Videos | Sharing glimpses of your daily routine, client sessions, and wellness practices builds trust and creates a personal connection with your audience. |
| Client Testimonials | Positive reviews and success stories from your clients provide social proof and encourage others to seek your coaching services. |
| Special Offers and Programs | Announcing limited-time coaching packages, discounts, and free consultations can attract new clients looking for a good deal. |
| User-Generated Content | Sharing content created by your clients (progress photos, reviews) engages your community and adds authenticity to your brand. |
| Collaborations with Other Experts | Partnering with local fitness trainers, nutritionists, or wellness influencers can introduce your services to a broader, relevant audience. |
| Event Announcements | Promoting upcoming workshops, webinars, or group coaching sessions can attract new clients interested in unique learning experiences. |
| Seasonal and Holiday Tips | Sharing wellness tips and healthy recipes for different seasons or holidays can attract clients looking for timely advice. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage your followers and create a sense of community, encouraging them to seek your expertise. |
| Healthy Recipes | Sharing nutritious and easy-to-make recipes can intrigue health enthusiasts and motivate them to follow your guidance. |
| Daily Wellness Tips | Regularly updating followers with daily health tips keeps your coaching services top-of-mind and encourages spontaneous engagement. |
| Behind-the-Scenes Coach Stories | Featuring stories about your journey and experiences as a health coach creates a personal connection and humanizes your brand. |
| Fitness and Wellness Tips | Sharing tips and tricks for maintaining a healthy lifestyle can engage followers who are fitness enthusiasts and wellness seekers. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly wellness tips appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that supportive group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some health coaches make 5x more profit than you!
We have studied the strategies of the best health coaches in the world. Replicate them now!
How can health coaches make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your coaching sessions and client transformations are essential.
People are inspired by what they see. Make sure the lighting is good, the environment looks welcoming, and the presentation is professional.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your coaching practice. Behind-the-scenes photos, client success stories, and personal insights can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special programs, workshops, or seasonal challenges. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
An example of our marketing pack for health coaches
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your coaching “image” and what your audience likes.
If you have a low budget to conduct marketing for your coaching business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for health coaches.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your coaching practice. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for health coaches on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for health coaches, complete with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your health coaching business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Wellness Photos | Use natural light by positioning yourself or your subjects near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a free coaching session or a wellness product as a thank-you. |
| User-Generated Content | Encourage clients to share their wellness journey photos by offering a monthly raffle for those who tag your health coaching business on Instagram. |
| DIY Workout Videos | Film short, simple workout routines using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily routine or introduce your team during slow hours. |
| Daily Health Tips | Design simple, eye-catching graphics for daily health tips using free tools like Canva. Include a brief description and a motivating photo. |
| Coach Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their wellness goals or suggestions for new services. |
| Local Event Promotions | Collaborate with local wellness events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their wellness achievements. Take a quick photo and share a short story about their journey with your coaching. |
| Homemade Meal Photos | Create attractive table settings using inexpensive items like tablecloths, napkins, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using reusable water bottles or shopping locally. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your meal prep or workout setup. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free coaching session. Use prizes that are cost-effective like a free eBook or a wellness product. |
| Seasonal Wellness Tips | Highlight seasonal wellness tips and practices using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best health coaches in the world!
There are health coaches that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for health coaches
Investing in high-quality social media content for your health coaching business can be incredibly beneficial. Many other coaches might not take this step, giving you a unique opportunity to stand out, capture attention, and build a dedicated client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Wellness Webinars | Hosting live or recorded webinars where you discuss various health topics and provide actionable tips can create a sense of community and attract a global audience. |
| Virtual Office Tours | Offering virtual tours of your office or wellness space can provide a unique behind-the-scenes experience and make potential clients feel more comfortable and connected. |
| Exclusive Health Challenges | Creating buzz with limited-time health challenges can generate excitement and urgency, attracting new and repeat clients eager to improve their well-being. |
| Personalized Coaching Sessions | Offering exclusive one-on-one coaching sessions where clients can interact with you directly can create a memorable experience and foster word-of-mouth referrals. |
| AR Fitness Demonstrations | Implementing augmented reality (AR) technology in your fitness demonstrations can enhance the learning experience and attract tech-savvy clients. |
| Themed Wellness Events | Hosting themed wellness events, such as a meditation retreat or a nutrition workshop, can provide a unique and immersive experience, attracting groups and special occasions. |
| Health Transformation Contests | Organizing health transformation contests can create viral moments, attracting competitive individuals and spectators interested in health and fitness. |
| Collaborative Workshops | Partnering with other local health experts to host workshops can introduce your coaching services to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your personal health journey, client success stories, or the science behind your methods can create an emotional connection with clients. |
| Interactive Health Polls | Allowing clients to choose topics for your next webinar or blog post via social media polls can make them feel involved and eager to engage with your content. |
| Eco-Friendly Health Tips | Launching and promoting eco-friendly health tips, such as sustainable eating practices or zero-waste living, can attract environmentally conscious clients and media attention. |
| Mobile Health Clinics | Operating a mobile health clinic in different locations or at local events can expand your reach and attract new clients who may seek your coaching services later. |
| Health Subscription Service | Offering a subscription service where clients receive monthly health tips, workout plans, and meal guides can create a loyal client base. |
| Immersive Health Workshops | Hosting workshops where clients can learn advanced health techniques from you can attract health enthusiasts and create a sense of exclusivity. |
| Pop-Up Wellness Events | Organizing pop-up wellness events in unexpected locations can create viral content and attract adventurous clients looking for unique health experiences. |
Content that never works well for health coaches on social media
Don't waste your time and resources on these strategies. We've seen many health coaches make these mistakes, and they won't help you stand out from the crowd or attract new clients to your coaching practice.
| Content Type | Why It Never Works for Health Coaches | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your coaching practice appear unoriginal or untrustworthy. | Use real photos of yourself, your clients (with permission), and your coaching sessions to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like success stories, wellness tips, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with health or coaching confuses followers and dilutes your brand. | Keep your content focused on health, wellness, coaching tips, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your coaching practice's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your coaching positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on health, wellness, and your unique coaching offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your coaching services can bore followers and reduce engagement. | Share user-generated content, collaborate with other health professionals, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your coaching practice seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your coaching practice. |
Make your health coaching business more profitable
We have studied the strategies of the best health coaches in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your health coaching business
We understand that as a health coach, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a health coaching business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for health coaches like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your health coaching business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small health coaching businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your health coaching business's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your health coaching business could make more money!
Most health coaches don't know how to grow their business. Let us teach you the right strategies.
