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You're a creator of handmade products. Let us pose a question - are your social media posts attracting the attention and engagement they deserve?
We're asking because we've noticed that many artisans face the challenge of crafting impactful social media content that truly showcases their unique creations.
That's why we've created a free social media planner template, specifically designed for handmade product creators. This resource is designed to streamline your content creation process, helping you to enchant your followers with every update.
Moreover, if you're looking to elevate your brand's visibility with effective tactics and strategies, be sure to explore our Marketing Pack for Handmade Product Creators.
Continue reading to learn how you can utilize this tool to boost your brand's online presence and ensure that each post significantly contributes to your business success.
What social media platforms are best for promoting a handmade products brand?
It's a common misconception that all social media platforms are equally beneficial for promoting your handmade products brand.
The effectiveness of each platform varies significantly due to differences in user demographics, content preferences, and interaction styles. For instance, LinkedIn, which is predominantly used for professional networking and business-to-business communications, may not be the best channel for a brand that specializes in artisanal crafts aimed at individual consumers.
As a creator and seller of handmade goods, it's crucial to focus on platforms that highlight visual appeal, foster community engagement, and enhance brand storytelling, such as Instagram, Pinterest, and Facebook. We've simplified this selection process for you with the table below.
Additionally, we've compiled comprehensive guides for each recommended platform in our kit for handmade product entrepreneurs looking to expand their reach.
The best social media platforms for a handmade products brand
| Social Media Platform | Relevancy Level for Handmade Products | Detailed Explanation |
|---|---|---|
| High | Instagram's visually driven format is perfect for showcasing the unique details and quality of handmade products, engaging with followers through stories, and using hashtags to reach niche markets. | |
| High | Pinterest is ideal for handmade brands due to its focus on DIY, crafts, and inspiration boards, which helps in driving long-term traffic and reaching customers who are actively seeking unique items and ideas. | |
| High | Facebook's broad user base and community features like groups and marketplace are excellent for connecting with diverse audiences, showcasing products, and building a loyal customer base through interactive content. | |
| TikTok | Medium-High | TikTok offers a dynamic platform for creative storytelling and can be a fun way to share the making process, tap into trends, and engage with a younger audience through short, captivating videos. |
| Medium | Twitter can be useful for real-time updates, customer interactions, and sharing snippets of your brand story, although it may not fully capture the visual essence of handmade products. | |
| Low | Given its professional and B2B focus, LinkedIn has limited applicability for brands focused on direct consumer sales and personal engagement. | |
| Snapchat | Medium-Low | While Snapchat can connect you with a younger demographic through ephemeral content, it may not provide the sustained visibility or depth needed for showcasing detailed artisanal work. |
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How to get started on social media for your handmade products brand?
Setting up and managing a social media account for your handmade products brand is something you can absolutely manage on your own, especially in the beginning.
It might seem daunting at first, but with a little planning and creativity, it's quite manageable. We've broken down the process for each platform in our marketing strategy pack for handmade products.
Identify Your Ideal Customer
Firstly, understanding your target audience is essential.
Your brand’s voice, aesthetic, and content should all resonate with the preferences of your audience.
Think about the unique qualities of your products. Are they eco-friendly, artisanal, or perhaps culturally inspired? Who would be drawn to these features? Maybe it's environmentally conscious consumers, art lovers, or those who appreciate cultural craftsmanship. Knowing your audience helps in crafting your messages effectively.
Optimize Your Social Media Profiles
When setting up your profiles, make sure your bio effectively communicates what your brand is all about.
Include key details like the types of products you offer, the unique story behind your creations (like "Handcrafted with traditional techniques"), and any personal touches that set your brand apart. Links to your online shop and contact information are also crucial.
Is It Time-Consuming?
Yes, initially, it will take some time to set up your account and get familiar with best practices.
However, once you establish a routine, managing your social media can become a seamless part of your day, much like any other business task.
Should You Hire a Professional?
Whether or not to hire a professional depends on how comfortable you are with social media and the amount of time you can invest. Starting on your own is a great way to learn what resonates with your audience.
If your business expands or managing social media becomes too overwhelming, consider bringing in a professional with experience in social media for handmade products.
7-day Social Media Kick-off Plan for Handmade Products
Here’s a quick guide to get you started with your brand's social media. For a more comprehensive 30-day plan, please check our marketing strategy pack for handmade product owners.
| Day Number | Actions | How to Do It Well |
|---|---|---|
| 1 | Select suitable platforms | Choose platforms where your target customers are most likely to engage, such as Instagram and Pinterest. |
| 2 | Set up your profiles | Use high-quality images of your products for your profile and cover photos. Ensure all bio details are filled out. |
| 3 | Determine your target audience | Reflect on who would appreciate your products and tailor your content to their interests and values. |
| 4 | Plan your content | Create a content calendar that includes posts about your crafting process, product highlights, and customer testimonials. |
| 5 | Begin posting | Introduce your brand story, the uniqueness of your products, and the values you stand for. Keep your tone authentic and engaging. |
| 6 | Engage with your followers | Respond to comments and messages. Interaction is crucial for community building. |
| 7 | Review and refine | Analyze which types of posts gain the most traction and adjust your strategy to better meet the interests of your audience. |
What are the best strategies to increase the followers of your handmade products brand organically?
Here is a table of 12 very specific and creative content tactics a handmade products brand can use on social media to organically increase their followers, along with the types of content that customers engage with the most.
This table is concise and summarized. If you require a detailed description, complete with step-by-step actionable tips, and winning theories derived from studies of actual real-life use cases of successful handmade brands, please refer to our handmade strategy pack.
| Strategy | How to make it so it brings you profit |
|---|---|
| DIY Tutorials | Host live DIY sessions showing how to create products similar to those you sell. Encourage followers to craft along and share their creations using a specific hashtag. This not only engages your current followers but also attracts new ones interested in crafting. |
| Behind-the-Scenes Stories | Share behind-the-scenes content of your crafting process, the materials you use, and the day-to-day operations of your business. This humanizes your brand and builds a stronger connection with your audience. |
| Customer Creation Contests | Organize a contest where followers submit photos of their own creations made from your products. Offer incentives like discounts or free products for the best entries. This encourages user-generated content and increases visibility. |
| Local Artisan Collaborations | Collaborate with local artisans to create exclusive products. Share these collaborations on social media to expose their followers to your brand, potentially increasing your follower base. |
| Sneak Peeks of New Products | Tease upcoming products with sneak peek photos or videos. Create a buzz by letting your followers vote on new product designs or colors, making them feel involved in the creation process. |
| Themed Product Releases | Release products themed around holidays, seasons, or current trends and share these on social media. This creates a timely relevance that encourages sharing and engagement. |
| Exclusive Workshops | Promote exclusive crafting workshops where followers can learn to make products similar to yours. Share these experiences on social media to attract followers who are interested in learning and engaging deeply with your brand. |
| Interactive Polls and Quizzes | Use polls and quizzes to engage your audience, such as guessing the next product line or choosing what tutorial they want to see next. This interactive content keeps followers engaged and encourages them to visit your profile often. |
| Material Spotlights | Highlight the unique materials used in your products through informative posts or stories. This educates your followers and showcases your commitment to quality and uniqueness. |
| Customer Appreciation Posts | Share customer reviews or photos of customers with their purchased products, with their permission. This not only shows appreciation for your customers but also encourages others to support your brand and share their own experiences. |
| Eco-Friendly Practices | If your brand focuses on sustainability, share your eco-friendly practices, such as using recycled materials or supporting local suppliers. This attracts followers who value sustainability and want to support environmentally conscious businesses. |
| Limited-Time Offers | Create urgency with limited-time offers or exclusive products available only to your social media followers. This encourages people to follow you to not miss out on special deals or unique product releases. |
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What are some common social media mistakes to avoid as a handmade products brand?
As a handmade products brand, navigating social media can be tricky. Below, you'll find a detailed table that highlights common mistakes, their potential impacts, and practical advice on how to improve your social media strategies effectively.
| Mistake # | Mistake Description | Consequences | What Not to Do | What to Do Instead |
|---|---|---|---|---|
| 1 | Ignoring Customer Feedback | Damage to brand reputation and customer loyalty. | Do not dismiss comments or suggestions from customers. | Engage actively with customer feedback, addressing both praises and concerns promptly to show that you value their input. |
| 2 | Inconsistent Posting | Reduced follower engagement and brand visibility. | Avoid erratic posting or overwhelming followers with too many posts at once. | Create a content calendar to ensure consistent engagement with your audience. |
| 3 | Overly Promotional Content | Loss of follower interest and engagement. | Don't focus solely on selling your products in every post. | Mix promotional posts with content that adds value, such as DIY tips, behind-the-scenes looks, or customer stories. |
| 4 | Not Using High-Quality Images | Poor product presentation can deter potential buyers. | Avoid using blurry or poorly lit photos. | Invest in high-quality, attractive images that showcase the uniqueness and craftsmanship of your products. |
| 5 | Ignoring Local SEO Practices | Missed opportunities to connect with local customers. | Don't neglect local keywords and geographical tags in your posts. | Use local SEO strategies by including relevant local keywords and tagging your location to enhance local visibility. |
| 6 | Not Collaborating With Other Artisans or Influencers | Limited community engagement and exposure. | Avoid isolating your brand from the broader artisan community. | Partner with other artisans and influencers to cross-promote products and expand your reach. |
| 7 | Failing to Highlight Your Unique Selling Proposition | Difficulty in distinguishing your brand in a crowded market. | Do not rely solely on generic content that could apply to any handmade brand. | Emphasize what makes your products special, such as unique materials, processes, or the story behind your creations. |
| 8 | Neglecting User-Generated Content | Missing out on authentic and persuasive content from your customers. | Don't overlook the impact of sharing content created by your customers, like photos or testimonials. | Encourage customers to share their experiences and photos, and feature this content prominently on your social channels. |
| 9 | Poor Handling of Negative Feedback | Risk of escalating negative situations into broader issues. | Avoid ignoring or responding defensively to negative feedback. | Address negative feedback constructively and openly, showing a commitment to resolving any issues and improving customer experience. |
| 10 | Lack of Personality in Posts | Failure to connect personally with your audience. | Don't let your social media presence become too impersonal or corporate. | Show the human side of your brand, perhaps by sharing personal stories, the making process, or the faces behind your brand. |
| 11 | Not Tracking Analytics | Inability to understand what works and refine strategies. | Avoid neglecting the insights that social media analytics can provide. | Regularly review analytics to understand audience behavior and preferences, and adjust your content strategy accordingly. |
| 12 | Not Adapting to New Social Media Trends | Falling behind in a rapidly changing digital landscape. | Don't stick rigidly to outdated methods or ignore emerging social media features. | Keep up with new trends and features, experimenting to find what engages your audience most effectively. |
How to implement a successful system on social media for your handmade products brand?
When it comes to social media management for a handmade products brand, the focus is as much on the story and craftsmanship behind each item as it is on the products themselves.
Developing an effective strategy for this involves a mix of creativity and genuine storytelling.
How to track results?
For monitoring performance and outcomes, analytics are crucial. Each social media platform provides specific tools for this purpose.
Platforms like Instagram and Facebook offer Insights; Twitter has its Analytics, and so forth. These tools help you monitor engagement rates, follower growth, and the overall reach of your posts.
Key success metrics for handmade products might include interactions on posts showcasing new items, the volume of direct messages inquiring about products, and user-generated content, such as customers sharing photos of your products in their homes. An increase in these metrics usually signals a successful strategy.
What marketing budget?
Regarding the appropriate marketing budget for your handmade products brand, there isn't a universal figure. However, for small to medium-sized businesses, starting with a weekly budget of $100 to $500 for paid advertisements can be a good initial approach.
This budget allows you to experiment with various ad formats, targeting options, and platforms to discover what delivers the best return on investment. You can adjust based on the campaign's performance and objectives.
While paid advertisements are not essential, they are highly beneficial. We delve deeper into this in our strategy pack. With the decline of organic reach on social media, paid ads are an effective way to ensure your content reaches both existing followers and potential new customers.
The advantages include increased visibility, targeted reach (allowing you to focus on specific demographics, locations, interests), and crucially, actionable insights from ad performance data. This last point enables you to continuously refine your strategy for improved results.
How often should you post?
As for posting frequency, consistency is more important than volume.
For a handmade products brand, posting once a day on visually driven platforms like Instagram and Facebook is advisable. Stories and live features provide additional, informal ways to engage daily. On Twitter, where interactions are more frequent, two to three posts a day can keep your brand relevant without overwhelming your audience. The goal is to maintain a steady presence that keeps your audience interested and engaged without overdoing it.
Make your handmade products brand more profitable
We have studied the strategies of the best handmade brands in the world. All their tactics are explained in our pack!
Where can you get the social media strategies that will actually work for your handmade products brand?
We understand the reservations many artisans and crafters have about venturing into the world of social media marketing.
It's not unusual to view the landscape of digital promotion as overwhelming, especially when phrases like "brand visibility" and "online engagement" seem unfamiliar.
Running a handmade products business is already a labor of love, consuming much of your time and energy, and allocating additional resources or budget to what might appear as a non-essential can seem daunting. Coupled with the disappointment from previous unsuccessful attempts or the belief that the uniqueness and quality of your products should naturally draw customers, it’s understandable why social media marketing might be neglected.
Acknowledging these hurdles, our team has developed a strategy pack specifically designed for handmade product businesses like yours.
This toolkit is crafted to simplify the process, translating complex marketing terms into straightforward, practical steps. We've concentrated on strategies that are budget-friendly and simple to execute, ensuring they don't demand a large initial investment or deep marketing expertise.
Our handmade products strategy pack tackles each issue, from the misconception that substantial financial input is required, to the challenge of keeping pace with the fast-changing digital marketing landscape.
We provide clear, easy-to-understand solutions that underscore the importance and effectiveness of social media, aiming to turn skepticism into confidence.
By doing so, we strive to make it easier for you to recognize the benefits of using social media to increase your brand's visibility and engage with customers, all while ensuring it complements the core activities of your crafting business.
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