It's made for handmade brand founders, and no one else

The internet has a lot of free marketing tips, but are they helpful?

Most of them won't work for you. Take cold-calling potential customers or distributing physical flyers—they are common approaches, but they just don’t suit your brand’s identity.

You run a handmade products brand. You don’t want to "leverage cutting-edge strategies" or "enhance brand positioning". You want to attract new customers, drive sales of artisanal products, and grow revenue through high-quality and uniquely crafted items. That’s your marketing goal. Nothing else matters.

How do you ensure your handmade products brand is top-of-mind when people search for artisanal goods? How do you convert website visits into purchases? How do you showcase the quality and uniqueness of your handmade items? How do you use social media to highlight your creative process and customer feedback? How do you upsell premium products or bundles? How do you build a loyal customer base for your handmade brand?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.