![Financial Software: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-2_c5a4edaf-a623-40e0-a049-a7561672af11.png?v=1715867386&width=1100)
SEO isn't just for tech giants and e-commerce platforms—it's a powerful tool that the best financial software companies use strategically to attract clients.
We understand that you're busy managing your financial software business, and the thought of optimizing your website might feel like an additional burden.
But here's the deal: you don't need to be an SEO expert or spend a fortune to make it work. Just a few simple steps can significantly improve your online visibility and attract more clients to your software solutions.
To help you out, we have built a free SEO checklist - also, for a full action plan, please check our comprehensive guide to marketing tactics and strategies for financial software companies.
Get the SEO checklist made for financial software developers
The best financial software rank first on Google. Here is a free tool to to get you started.
What is SEO for financial software exactly?
Simply put, SEO is all about making your financial software’s website more attractive to search engines like Google.
When someone searches for "best financial software for small businesses" or "top accounting tools," SEO helps your software show up in the results. The goal is to get your website higher up on the search results page so more people can find and use your financial software.
Why is SEO Important for Financial Software?
SEO is incredibly important for financial software, and here’s why:
- Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential users discovering your software online, especially when they're looking for financial solutions.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "best budgeting software" and finding your product right at the top!
- Attracting More Targeted Users:
SEO isn't just about getting anyone to your site—it's about getting the right people. Targeted SEO helps ensure that when someone in need of financial software searches online, your product pops up. This means more qualified leads and more users benefiting from your software.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your financial software:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if your software offers invoicing features, make sure you use phrases like "best invoicing software" or "easy invoicing tools" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your software. Share your features, user guides, case studies, and success stories about how your software has helped businesses.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Streamline your finances with [Your Software Name], the top-rated financial software for small businesses."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from financial blogs, industry news sites, or business resource pages.
- Social Media:
Being active on social media with your software’s page can drive traffic to your site and improve your online presence. Share your latest features, user testimonials, and industry insights to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially users looking for efficient financial solutions!
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for software solutions on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online subscription or payment system.
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Which keywords should you target for your financial software?
Business owners, like you, must target specific keywords in SEO because it helps your financial software appear in search results when potential clients look for the type of financial solutions you offer. This increases the chances that businesses will find and choose your software.
For example, if your software specializes in expense management, targeting keywords like "best expense management software" or "expense tracking software for small businesses" helps attract clients searching for those terms. This makes it easier for businesses interested in financial management solutions to find your software online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for financial software providers.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best financial software for small businesses | High | Optimize your website with detailed feature descriptions, gather client testimonials, list on software review sites, and use targeted SEO strategies. |
| Expense management software | Medium | Create blog posts or pages on your website highlighting key features, use keywords naturally in content, and engage with industry bloggers. |
| Financial software for startups | Medium | Use case studies of startup clients, gather positive client reviews, and ensure your Google My Business profile is complete. |
| Best accounting software for freelancers | Medium | Feature specific use cases prominently on your website (e.g., invoicing, tax preparation), use targeted SEO tactics, and promote features on social media. |
| Cloud-based financial software | High | Highlight unique aspects of your cloud solutions, create SEO-friendly content about your software, and engage with the tech community online. |
| Top-rated financial software | High | Encourage satisfied clients to leave positive reviews, optimize your website for mobile, and ensure accurate information on software directories. |
| Affordable financial software | Low | Highlight affordable pricing plans and features on your website, use keywords related to value, and promote deals on social media. |
| Where to find financial software for small businesses | Medium | Use local SEO strategies, create content around popular features, and ensure your website is optimized for mobile users searching nearby. |
| Popular financial software for businesses | Medium | Use social media to share popular features, engage with industry influencers, and gather client testimonials to build credibility. |
| Best financial software for families | Low | Create family-friendly content, highlight features for family budgeting on your website, and host webinars to generate interest. |
What really matters when you do SEO for a financial software
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For financial software providers, like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Attract New Users |
|---|---|
| Optimize Google My Business profile | Ensures your software appears in local search results, provides essential information (features, pricing, support), and collects reviews to build trust. |
| Gather and respond to online reviews | Positive reviews build credibility and trust. Responding to reviews shows you value user feedback, encouraging more people to try your software. |
| Create high-quality content with targeted keywords | Helps your website rank higher in search results for relevant queries, attracting users looking for specific financial solutions or software features. |
| Optimize for local SEO | Ensures your software shows up in local searches (e.g., "financial software near me"), driving traffic from nearby potential users. |
| Ensure website is mobile-friendly | Most users search for software on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions. |
| Use high-quality screenshots and demo videos | Attractive visuals and demos entice potential users, showcasing your software's interface and features, which can significantly influence their decision to try it. |
| Include detailed feature descriptions with keywords | Allows search engines to index your features, helping you appear in searches for specific functionalities, and makes it easy for users to see what you offer. |
| List your software on industry directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for users to find you. |
| Engage with industry bloggers and influencers | Generates buzz and word-of-mouth, reaching a wider audience and attracting users who trust these industry voices. |
| Promote special offers and free trials | Creates a sense of urgency and excitement, encouraging potential users to try your software for unique benefits. |
| Utilize social media to share updates and engage with users | Builds a community around your software, keeps users informed about new features, and drives traffic to your website. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking. |
| Offer online demos and webinars | Makes it convenient for users to understand your software, leading to increased sign-ups and sales. |
| Create blog posts about financial management and software tips | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your software unique. |
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What is always useless when you do SEO for a financial software
We have studied a lot of financial software solutions when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new clients. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Clients |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your financial software. |
| Keyword stuffing in feature descriptions | Overusing keywords in feature descriptions makes them hard to read and can be penalized by search engines, turning away potential clients. |
| Paying for backlinks from unrelated websites | Backlinks from non-finance related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like bestaccountingsoftware.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same features | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique feature or topic. |
| Using Flash for demo or tutorial pages | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many clients search for financial software on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your financial software's SEO efforts. |
| Ignoring structured data for features | Structured data helps search engines understand your features better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your software information regularly | Outdated software information can frustrate clients and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos or graphics that accurately represent your software. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your financial software's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your financial software?
Well, we will be transparent. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle developing your financial software, managing your team, keeping clients satisfied, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—developing and improving your financial software. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more people finding your software online, and ultimately, more clients using your services.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your financial software’s website much more visible in strategy pack for software developers.
Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your financial software and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your financial software more profitable
We have studied the strategies of the best financial software in the world. All their tactics are explained in our pack!
Useful tools financial software developers can use for their SEO
Here are some essential tools that our team has collected and listed, to help you improve your financial software's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your financial software appears in local search results and Google Maps, provides essential information (hours, location, services), and collects customer reviews. |
| SEMrush | Helps identify the best keywords for your financial software, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your software's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your software website's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Capterra | Collects customer reviews and ratings, which improve your software's online reputation and visibility in search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your software improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your software's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your software's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your software's website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to your software, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your software's website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best financial software developers
We understand why many business owners might shy away from SEO and digital marketing for their financial software.
Managing a financial software company is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your software rather than dive into something that seems complicated and uncertain. No need to deteriorate your software’s budget here.
That's why we've created a "marketing pack" specifically for financial software companies like yours.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and digital marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your financial software without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other small financial software companies, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your financial software thrive without adding extra stress to your already busy life.
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