![Financial Software: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_f9715815-81b8-4d69-a62c-cbcb054812c1.png?v=1715865578&width=1100)
LinkedIn and Twitter are not just for networking and news—they're powerful tools that the top financial software companies use strategically to attract clients.
We know you're busy developing and improving your financial software, and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your platform.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for financial software companies.
Get the content idea list made for financial software developers
A lot of financial software manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a financial software
We have meticulously analyzed numerous financial software platforms to develop our strategy pack for financial software - here is what consistently drives user engagement and growth.
| Content Type | Why It Works to Attract and Retain Users |
|---|---|
| Detailed Feature Demos | Comprehensive demonstrations of software features help potential users understand the value and functionality, encouraging them to try the software. |
| Behind-the-Scenes Development Insights | Sharing the development process, team efforts, and technology stack builds trust and creates a connection with the audience. |
| User Testimonials | Positive reviews and testimonials from real users provide social proof and encourage others to adopt the software. |
| Exclusive Offers and Discounts | Announcing limited-time offers, discounts, and free trials can attract new users looking for deals. |
| User-Generated Content | Sharing content created by users (case studies, reviews) engages the community and adds authenticity. |
| Industry Collaborations | Partnering with industry influencers or businesses can introduce the software to a broader, relevant audience. |
| Webinar Announcements | Promoting upcoming webinars, live demos, or Q&A sessions can attract new users interested in learning more about the software. |
| Seasonal and Market Trend Posts | Highlighting how the software adapts to seasonal changes or market trends can attract users looking for timely solutions. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to explore the software further. |
| How-To Guides | Sharing detailed guides on using various features can intrigue potential users and motivate them to try the software. |
| Regular Feature Updates | Regularly updating followers with new features and improvements keeps the software top-of-mind and encourages continued use. |
| Team Member Spotlights | Featuring stories about the team members creates a personal connection and humanizes the brand. |
| Financial Tips and Tricks | Sharing financial management tips and tricks can engage followers who are looking to improve their financial literacy. |
| Sustainability Initiatives | Highlighting sustainable practices or ethical business practices appeals to socially conscious consumers. |
| User Spotlights | Featuring regular users creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into users. |
Some financial software make 5x more profit than you!
We have studied the strategies of the best financial software in the world. Replicate them now!
How can financial software developers make great content on social media?
What to Prioritize
You probably know it already, but having a user-friendly interface and robust features in your financial software is essential.
Users need to navigate your software effortlessly. Ensure the design is intuitive, the features are comprehensive, and the performance is reliable.
Also, update your software regularly to keep your users engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free update schedule planner for you.
Of course, respond to user feedback and support requests quickly. People appreciate timely assistance and it makes them feel valued. Don’t just be another “unresponsive” software provider.
Show the real side of your company. Behind-the-scenes updates, team stories, and user success stories can create a personal connection with your audience.
If you want to keep your users excited, highlight any new features, updates, or special offers. Make sure your users know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new users.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your updates don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every tech trend. Focus on what fits your software’s “image” and what your users need.
If you have a low budget for marketing your financial software, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for software developers.
How to Do It Fast and Efficient
First, spend a few hours once a week planning updates, recording tutorial videos, and drafting announcements. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A tutorial on YouTube can be a post on LinkedIn or a tweet on Twitter.
Encourage users to share their own experiences and tag your software. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for financial software on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for financial software companies, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your financial software.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Screen Capture Tutorials | Use free screen recording tools like OBS Studio or Screencast-O-Matic to create step-by-step guides. Enhance them with free editing software like OpenShot. |
| Customer Testimonials | Request satisfied users to record a quick video testimonial on their phone. Offer a free month of service or a small discount as a thank-you. |
| User-Generated Content | Encourage users to share their success stories by offering a monthly raffle for those who tag your software on LinkedIn. |
| DIY Financial Tips Videos | Film short, simple financial tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your development process or introduce the team during slow hours. |
| Feature Updates | Design simple, eye-catching graphics for new feature announcements using free tools like Canva. Include a brief description and a screenshot. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite features or suggestions for new ones. |
| Webinar Promotions | Collaborate with industry experts to offer free webinars. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local tech events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their success stories. Take a quick photo and share a short story about their experience with your software. |
| Infographics | Create attractive infographics using free tools like Canva to explain complex financial concepts or data trends. |
| Security Tips | Share best practices for financial security. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Development | Record short clips of the development process, such as coding sessions or team meetings. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free subscription. Use prizes that are cost-effective like a free month of service. |
| Seasonal Financial Tips | Highlight seasonal financial advice using natural light and your smartphone camera. Share the story behind the tips to add interest. |
Copy the tactics of the best financial software in the world!
There are financial software that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for financial software
Investing in high-quality content for your financial software might be worth it because many other companies won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal user base.
| Content Type | Why It Could Bring a LOT of Users |
|---|---|
| Live Webinars | Hosting live webinars where financial experts explain how to use your software for various financial tasks can create a sense of community and attract a global audience. |
| Interactive Software Demos | Offering interactive demos of your software, including walkthroughs of key features, can provide a unique hands-on experience and entice people to subscribe. |
| Exclusive Financial Tools | Creating buzz with exclusive financial tools or features available for a limited time can generate excitement and urgency, attracting new and repeat users. |
| Personalized Financial Planning | Offering personalized financial planning sessions where users can interact with financial advisors can create a memorable experience and word-of-mouth. |
| AR Financial Visualizations | Implementing augmented reality (AR) technology in your software where users can see 3D representations of their financial data can enhance the user experience and attract tech-savvy customers. |
| Themed Financial Workshops | Hosting themed financial workshops, such as retirement planning or investment strategy sessions, can provide a unique and immersive experience, attracting groups and special occasions. |
| Financial Challenge Contests | Organizing financial challenge contests (e.g., saving a certain amount in a month) can create viral moments, attracting competitive users and spectators. |
| Collaborative Webinars | Partnering with other financial experts or companies to host collaborative webinars can introduce your software to new audiences and create a buzz in the community. |
| Story-Driven Blog Posts | Sharing in-depth stories about the origins of your software, the developers behind it, or success stories from users can create an emotional connection with customers. |
| Interactive Feature Requests | Allowing users to vote on new features via social media polls can make them feel involved and eager to try the updates they helped design. |
| Eco-Friendly Financial Practices | Launching and promoting eco-friendly financial practices, such as paperless statements or sustainable investment options, can attract environmentally conscious consumers and media attention. |
| Mobile App Pop-Ups | Operating a mobile app version of your software in different locations or at local events can expand your reach and attract new users who may subscribe to your main software later. |
| Subscription-Based Financial Tips | Offering a subscription service where users receive monthly financial tips and strategies can create a loyal user base. |
| Immersive Financial Workshops | Hosting workshops where users can learn advanced financial techniques from experts can attract finance enthusiasts and create a sense of exclusivity. |
| Flash Mob Financial Events | Organizing flash mob financial events in unexpected locations can create viral content and attract adventurous users looking for unique experiences. |
Content that never works well for financial software on social media
Don't waste your time and resources on these strategies. We've seen many financial software companies make these mistakes, and they won't help you stand out from the competition or attract new clients.
| Content Type | Why It Never Works for Financial Software | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your software appear unoriginal or untrustworthy. | Use real screenshots of your software, team photos, and client testimonials to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing sales can feel spammy and turn off potential clients. | Mix in educational content like how-to guides, industry insights, and success stories to keep your audience engaged and informed. |
| Unrelated Content | Posting content that has nothing to do with finance or your software confuses followers and dilutes your brand. | Keep your content focused on financial management, software updates, industry news, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your software's quality and professionalism. | Invest in basic video equipment or hire a professional to produce high-quality videos that showcase your software's features and benefits. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on finance, technology, and your software's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your software can bore followers and reduce engagement. | Share user-generated content, collaborate with industry experts, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your software seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your software. |
Make your financial software more profitable
We have studied the strategies of the best financial software in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your financial software
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your financial software could make more money!
Most financial software developers don't know how to grow their business. Let us teach you the right strategies.
