![Finance App: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-2_9e4a323d-1c2d-48fc-8b41-016332866c51.png?v=1715867395&width=1100)
SEO isn't just for tech giants and e-commerce sites—it's a powerful tool that the best finance apps use strategically to attract users.
We understand you're busy managing your finances and the thought of optimizing your app might feel like another burden.
But here's the deal: you don't need to be an SEO expert or spend a fortune to make it work. Just a few simple steps can significantly improve your app's online visibility and bring more users to your platform.
To help you out, we have built a free SEO checklist - also, for a full action plan, please check our pack of marketing tactics and strategies for finance app developers.
Get the SEO checklist made for finance app developers
The best finance apps rank first on Google. Here is a free tool to to get you started.
What is SEO for finance apps exactly?
Simply put, SEO is all about making your finance app more attractive to search engines like Google.
When someone searches for "best finance app for budgeting" or "top investment tracking tools," SEO helps your app show up in the results. The goal is to get your app higher up on the search results page so more people can find and download it.
Why is SEO Important for Finance Apps?
SEO is incredibly important for finance apps, and here’s why:
- Increased Online Visibility:
The higher your app ranks on search engines, the more people will see it. This means more potential users discovering your finance app online, especially when they're looking for financial management solutions.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "best app for tracking expenses" and finding your app right at the top!
- Attracting More Targeted Users:
SEO isn't just about getting anyone to your site—it's about getting the right people. Local SEO helps ensure that when someone nearby searches for a finance app, your app pops up. This means more downloads and more engaged users.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your finance app:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if your app helps with budgeting, make sure you use phrases like "best budgeting app" or "personal finance management" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your app. Share features, user testimonials, updates, and tips on financial management.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Manage your finances effortlessly with [Your App Name], the top-rated finance app for budgeting and investment tracking."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from finance blogs, tech review sites, or industry news pages.
- Social Media:
Being active on social media with your app’s page can drive traffic to your site and improve your online presence. Share updates, user success stories, and financial tips to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially users eager to learn about your app’s features!
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for apps on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online sign-up or payment system.
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Which keywords should you target for your finance app?
Finance app developers, like you, must target specific keywords in SEO because it helps your app appear in search results when potential users look for financial management tools or services. This increases the chances that people will find and download your app.
For example, if your app specializes in budgeting, targeting keywords like "best budgeting app" or "budget tracker" helps attract users searching for those terms. This makes it easier for people interested in financial management to find your app online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for finance app developers.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best budgeting app | High | Optimize your app store listing with high-quality screenshots, gather user reviews, and use app store optimization (ASO) strategies. |
| How to track expenses | Medium | Create blog posts or in-app guides highlighting your app's expense tracking features, use keywords naturally in content, and engage with personal finance bloggers. |
| Finance app for beginners | Medium | Use clear and simple imagery of your app's interface, gather positive user reviews, and ensure your app store profile is complete and informative. |
| Best app for saving money | Medium | Feature specific saving tools prominently in your app, use ASO tactics, and promote savings tips on social media. |
| Personal finance app | High | Highlight unique aspects of your app, create SEO-friendly content about your features, and engage with the personal finance community online. |
| Top-rated finance app | High | Encourage satisfied users to leave positive reviews, optimize your app for mobile, and ensure accurate information on app store listings. |
| Free budgeting app | Low | Highlight free features and options in your app, use keywords related to value, and promote free tools on social media. |
| Where to find a good finance app | Medium | Use ASO strategies, create content around popular features, and ensure your app is optimized for mobile users searching nearby. |
| Popular finance app | Medium | Use social media to share popular features, engage with personal finance influencers, and gather user testimonials to build credibility. |
| Best finance app for families | Low | Create family-friendly content, highlight features for family budgeting on your app store listing, and host family-themed financial planning events to generate buzz. |
What really matters when you do SEO for a finance app
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For business owners, like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Grow Your Business |
|---|---|
| Optimize Google My Business profile | Ensures your finance app appears in local search results, provides essential information (services, contact details), and collects reviews to build trust. |
| Gather and respond to online reviews | Positive reviews build credibility and trust. Responding to reviews shows you value user feedback, encouraging more people to download and use your app. |
| Create high-quality content with targeted keywords | Helps your website rank higher in search results for relevant queries, attracting users looking for specific financial solutions or advice. |
| Optimize for local SEO | Ensures your finance app shows up in local searches (e.g., "finance apps near me"), driving downloads from nearby potential users. |
| Ensure website is mobile-friendly | Most users search for finance apps on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions. |
| Use high-quality images and screenshots | Attractive visuals entice potential users, showcasing your app's interface and features, which can significantly influence their decision to download. |
| Include detailed service descriptions with keywords | Allows search engines to index your services, helping you appear in searches for specific financial needs, and makes it easy for users to understand what you offer. |
| List your app on relevant directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for users to find you. |
| Engage with finance bloggers and influencers | Generates buzz and word-of-mouth, reaching a wider audience and attracting users who trust these voices in the finance community. |
| Promote special features and updates | Creates a sense of urgency and excitement, encouraging potential users to download your app for unique features and timely updates. |
| Utilize social media to share updates and engage with users | Builds a community around your app, keeps users informed about new features, and drives traffic to your website. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking. |
| Offer online support and resources | Makes it convenient for users to get help and learn about your app, leading to increased satisfaction and retention. |
| Create blog posts about financial tips and app features | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your app unique. |
Copy the tactics of the best finance apps in the world!
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What is always useless when you do SEO for a finance app
We have studied a lot of finance apps when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new users. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Users |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your finance app. |
| Keyword stuffing in feature descriptions | Overusing keywords in feature descriptions makes them hard to read and can be penalized by search engines, turning away potential users. |
| Paying for backlinks from unrelated websites | Backlinks from non-finance related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like bestfinanceapp.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same features | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique feature or topic. |
| Using Flash for interactive elements | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many users access finance apps on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your finance app's SEO efforts. |
| Ignoring structured data for app features | Structured data helps search engines understand your app's features better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your app's content regularly | Outdated information can frustrate users and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality visuals that accurately represent your app. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your finance app's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your finance app?
Well, we will be transparent. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle managing your finances, tracking expenses, planning investments, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—managing your finances. SEO experts know the ins and outs of getting your app to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your app will be optimized correctly and consistently. This can lead to more people finding your finance app online, and ultimately, more users downloading and using it.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your finance app much more visible in strategy pack for finance app developers.
Simple actions like optimizing your app store listing, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your finance app and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your finance app more profitable
We have studied the strategies of the best finance apps in the world. All their tactics are explained in our pack!
Useful tools finance app developers can use for their SEO
Here are some essential tools that our team has collected and listed, to help you improve your finance app's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your finance app appears in local search results and Google Maps, provides essential information (hours, location, services), and collects user reviews. |
| SEMrush | Helps identify the best keywords for your finance app, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your finance app's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your finance app's website performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Yelp | Collects user reviews and ratings, which improve your finance app's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your finance app improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your finance app's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your finance app's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your finance app's website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to your finance app, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your finance app's website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best finance app developers
We understand why many business owners might shy away from SEO and digital marketing for their finance apps.
Managing a finance app is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your app rather than dive into something that seems complicated and uncertain. No need to deteriorate your app’s budget here.
That's why we've created a "marketing pack" specifically for finance app owners like you.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and digital marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your finance app without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other small finance apps, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your finance app thrive without adding extra stress to your already busy life.
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