![Finance App: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_a6658dff-dd06-497d-a950-934aa6ce32a8.png?v=1715865585&width=1100)
Facebook and Instagram aren't just for sharing photos and staying connected—they're powerful tools that savvy finance app developers use strategically to attract and engage users.
We understand that you're busy perfecting your app and the thought of managing social media might feel like an additional burden.
But here's the thing: you don't need to be a marketing guru or spend a fortune to make it work. Just a few minutes a day can bring a steady stream of new users to your platform.
To assist you, we've created a free list of content ideas - and for a comprehensive action plan, please check out our strategy pack for finance app developers.
Get the content idea list made for finance app developers
A lot of finance apps manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a finance app
We have analyzed numerous finance apps' user engagement strategies while developing our strategy pack for finance apps - here is what consistently drives user growth and engagement.
| Content Type | Why It Works to Attract and Retain Users in Your Finance App |
|---|---|
| Educational Blog Posts | Providing valuable financial advice and tips helps users make informed decisions, positioning your app as a trusted resource. |
| Interactive Tutorials | Step-by-step guides and video tutorials on using the app's features can enhance user experience and reduce churn. |
| User Testimonials | Sharing success stories and positive feedback from real users builds credibility and encourages new users to try the app. |
| Exclusive Offers | Announcing special offers, such as cashback deals or referral bonuses, can attract new users looking for financial benefits. |
| User-Generated Content | Featuring content created by users, like savings milestones or investment achievements, fosters community and authenticity. |
| Partnership Announcements | Collaborating with financial influencers or other apps can introduce your app to a broader audience and build trust. |
| Event Promotions | Promoting webinars, live Q&A sessions, or financial planning workshops can attract users interested in expanding their financial knowledge. |
| Seasonal Financial Tips | Offering advice tailored to specific times of the year, like tax season or holiday budgeting, can attract users seeking timely guidance. |
| Interactive Polls and Surveys | Engaging users with polls and surveys about their financial habits can provide insights and foster a sense of community. |
| Financial Planning Templates | Sharing downloadable templates for budgeting, saving, or investing can attract users looking for practical tools. |
| Daily Financial Tips | Regularly updating users with quick financial tips keeps your app top-of-mind and encourages daily engagement. |
| Team Member Spotlights | Featuring stories about the team behind the app creates a personal connection and humanizes the brand. |
| Investment Insights | Sharing expert insights and market analysis can engage users who are keen on making informed investment decisions. |
| Sustainability Initiatives | Highlighting your app's commitment to ethical investing or sustainable practices appeals to socially conscious users. |
| User Spotlights | Featuring regular users and their financial journeys creates a sense of community and motivates others to join. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new users, many of whom may convert into loyal users. |
Some finance apps make 5x more profit than you!
We have studied the strategies of the best finance apps in the world. Replicate them now!
How can finance app developers make great content on social media?
What to Prioritize
You probably know it already, but having a user-friendly interface and robust security features in your finance app is essential.
People trust their finances with their eyes first. Make sure the design is clean, the navigation is intuitive, and the security features are prominently displayed.
Also, update your app regularly to keep your users engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free app update planner for you.
Of course, respond to user feedback and support requests quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” app.
Show the real side of your development team. Behind-the-scenes updates, developer stories, and user shoutouts can create a personal connection with your audience.
If you want to keep your users excited, highlight any new features, updates, or special offers. Make sure your users know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new users.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your updates don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every tech trend. Focus on what fits your app’s “image” and what your users need.
If you have a low budget to market your finance app, don’t immediately go for paid ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for app developers.
How to Do It Fast and Efficient
First, spend a few hours once a week planning updates, recording tutorial videos, and drafting announcements. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A tutorial video on YouTube can be a post on Facebook or a tweet on Twitter.
Encourage users to share their own experiences and tag your app. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for finance apps on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for finance apps, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your finance app.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Screenshots | Capture high-quality screenshots of your app's interface using your smartphone. Enhance these images with free tools like Canva or GIMP. |
| User Testimonials | Encourage satisfied users to leave a quick video testimonial on their phone. Offer a small incentive like a free month of premium service as a thank-you. |
| User-Generated Content | Motivate users to share their success stories by offering a monthly raffle for those who tag your app on Instagram or Twitter. |
| DIY Tutorial Videos | Film short, simple tutorials on how to use key features of your app using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your development process or introduce the team during slow hours. |
| Feature Highlight Posts | Design simple, eye-catching graphics for app features using free tools like Canva. Include a brief description and a screenshot. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite app features or suggestions for new ones. |
| Local Event Promotions | Collaborate with local financial events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local financial literacy events or partnerships with community organizations. |
| User Spotlights | Highlight loyal users with their favorite app features. Take a quick photo and share a short story about their experience with your app. |
| Financial Tips | Share practical financial tips and tricks. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Development | Record short clips of the app development process, such as coding sessions or team meetings. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free premium subscription. Use prizes that are cost-effective like a free month of service. |
| Seasonal Financial Advice | Highlight seasonal financial tips using natural light and your smartphone camera. Share the story behind the advice to add interest. |
Copy the tactics of the best finance apps in the world!
There are finance apps that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for finance apps
Investing in high-quality content for your finance app might be worth it because many other apps won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal user base.
| Content Type | Why It Could Bring a LOT of Users |
|---|---|
| Live Webinars | Hosting live webinars where financial experts discuss investment strategies, market trends, and personal finance tips can create a sense of community and attract a global audience. |
| Interactive Financial Planning Tools | Offering interactive tools that allow users to create personalized financial plans can provide a unique and valuable experience, enticing people to use your app regularly. |
| Exclusive Investment Opportunities | Creating buzz with exclusive investment opportunities available for a limited time can generate excitement and urgency, attracting new and repeat users. |
| Expert Q&A Sessions | Offering live Q&A sessions with financial experts can create a memorable experience and encourage word-of-mouth recommendations. |
| AR Financial Visualizations | Implementing augmented reality (AR) technology to visualize financial data and investment portfolios can enhance the user experience and attract tech-savvy users. |
| Themed Financial Challenges | Hosting themed financial challenges, such as a savings challenge or an investment growth contest, can provide a unique and engaging experience, attracting competitive users. |
| Investment Simulation Contests | Organizing investment simulation contests where users can compete to grow a virtual portfolio can create viral moments, attracting competitive investors and spectators. |
| Collaborative Financial Workshops | Partnering with other financial experts or institutions to host workshops can introduce your app to new audiences and create a buzz in the community. |
| Story-Driven Blog Posts | Sharing in-depth stories about successful investment journeys, financial tips, or the personal experiences of financial experts can create an emotional connection with users. |
| Interactive Investment Polls | Allowing users to vote on investment options via social media polls can make them feel involved and eager to try the strategies they helped design. |
| Eco-Friendly Investment Options | Launching and promoting eco-friendly investment options, such as green bonds or sustainable funds, can attract environmentally conscious investors and media attention. |
| Pop-Up Financial Seminars | Operating pop-up financial seminars in different locations or at local events can expand your reach and attract new users who may download your app later. |
| Subscription-Based Financial Advice | Offering a subscription service where users receive monthly financial advice and investment tips can create a loyal user base. |
| Immersive Financial Workshops | Hosting workshops where users can learn advanced financial techniques from experts can attract finance enthusiasts and create a sense of exclusivity. |
| Flash Mob Financial Events | Organizing flash mob financial events in unexpected locations can create viral content and attract adventurous users looking for unique experiences. |
Content that never works well for finance apps on social media
Don't waste your time and resources on these strategies. We've seen many finance app developers make these mistakes, and they won't help you stand out from the competition or attract new users to your app.
| Content Type | Why It Never Works for Finance Apps | Do This Instead |
|---|---|---|
| Generic Stock Images | They lack authenticity and can make the app appear unoriginal or untrustworthy. | Use real screenshots of your app, team photos, and user testimonials to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off potential users. | Mix in educational content like financial tips, user success stories, and interactive posts to keep your audience engaged. |
| Unrelated Content | Posting content that has nothing to do with finance or your app confuses followers and dilutes your brand. | Keep your content focused on personal finance, app features, updates, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your app's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your app positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on finance, community, and your app's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate users looking for genuine interaction. | Respond personally to comments and messages to show that you care about your users and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your app can bore followers and reduce engagement. | Share user-generated content, collaborate with financial influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential users. | Address negative feedback calmly and constructively, showing that you are willing to improve and value user input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your app seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate users and deter participation. | Offer simple, clear, and straightforward promotions that are easy for users to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your app. |
Make your finance app more profitable
We have studied the strategies of the best finance apps in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your finance app
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your finance app could make more money!
Most finance app developers don't know how to grow their business. Let us teach you the right strategies.
