![Fashion Coach: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_655eecf6-9217-4ef6-9733-9ba371c40227.png?v=1715865707&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the top fashion coaches use strategically to attract clients.
We know you're busy curating wardrobes and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your styling sessions.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for fashion coaches.
Get the content idea list made for fashion coaches
A lot of fashion coaches manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a fashion coach
We have analyzed numerous fashion influencers and personal stylists' social media accounts to create our strategy pack for fashion coaches - here is what consistently works.
| Content Type | Why It Works to Attract New Clients to Your Fashion Coaching Business |
|---|---|
| High-Quality Outfit Photos | Visually stunning images of styled outfits can inspire potential clients and showcase your expertise, encouraging them to seek your services. |
| Behind-the-Scenes Videos | Showing the process of styling, wardrobe organization, and shopping trips builds trust and creates a personal connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to book your services. |
| Special Offers and Packages | Announcing limited-time offers, discounts, and exclusive packages can attract new clients looking for deals. |
| User-Generated Content | Sharing content created by your clients (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local boutiques, designers, or influencers can introduce your services to a broader, local audience. |
| Event Announcements | Promoting upcoming styling workshops, fashion shows, or shopping events can attract new clients interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal trends or holiday styling tips can attract clients looking for special fashion advice during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to book your services. |
| Style Tips and Tricks | Sharing styling tips and tricks can intrigue fashion enthusiasts and motivate them to seek your professional advice. |
| Daily Outfit Inspiration | Regularly updating followers with daily outfit ideas keeps your brand top-of-mind and encourages spontaneous bookings. |
| Behind-the-Scenes Stylist Stories | Featuring stories about your journey and experiences as a fashion coach creates a personal connection and humanizes your brand. |
| Fashion Industry Insights | Sharing insights and trends from the fashion industry can engage followers who are fashion enthusiasts and aspiring stylists. |
| Sustainability Initiatives | Highlighting sustainable fashion practices or eco-friendly brands appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some fashion coaches make 5x more profit than you!
We have studied the strategies of the best fashion coaches in the world. Replicate them now!
How can fashion coaches make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your outfits and styling sessions are essential.
People judge fashion with their eyes first. Make sure the lighting is good, the clothes look impeccable, and the presentation is stylish and inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your fashion coaching. Behind-the-scenes photos, client transformations, and personal style tips can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, events, or seasonal trends. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your fashion coaching “image” and what your audience likes.
If you have a low budget to conduct marketing for your fashion coaching business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for fashion coaches.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your fashion coaching business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for fashion coaches on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for fashion coaches, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your fashion coaching business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Outfit Photos | Utilize natural light by taking photos near windows during the day. Enhance your images with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a free mini styling session as a thank-you. |
| User-Generated Content | Encourage clients to share their styled looks by offering a monthly raffle for those who tag your fashion coaching business on Instagram. |
| DIY Styling Tips Videos | Film short, simple styling tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your styling process or introduce your team during slow hours. |
| Daily Outfit Inspiration | Design simple, eye-catching graphics for daily outfit inspiration using free tools like Canva. Include a brief description and a stylish photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your studio or workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite fashion trends or suggestions for new styling tips. |
| Local Event Promotions | Collaborate with local fashion events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite styled looks. Take a quick photo and share a short story about their experience with your fashion coaching. |
| Styled Outfit Photos | Create attractive settings using inexpensive items like backdrops, props, and accessories from dollar stores. |
| Sustainability Tips | Share eco-friendly fashion practices such as upcycling or thrifting. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your styling prep work, such as organizing outfits or accessorizing. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free styling session. Use prizes that are cost-effective like a free accessory. |
| Seasonal Fashion Posts | Highlight seasonal trends and outfits using natural light and your smartphone camera. Share the story behind the look to add interest. |
Copy the tactics of the best fashion coaches in the world!
There are fashion coaches that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for fashion coaches
Investing in high-quality social media content for your fashion coaching business can be a game-changer. Many other coaches might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Attract a LOT of Clients |
|---|---|
| Virtual Styling Sessions | Hosting live or recorded virtual styling sessions where you provide personalized fashion advice can create a sense of community and attract a global audience. |
| Interactive 360° Closet Tours | Offering virtual 360° tours of your curated wardrobe or styling studio can provide a unique behind-the-scenes experience and entice people to book your services. |
| Limited Edition Style Guides | Creating buzz with limited edition or seasonal style guides available for a short time can generate excitement and urgency, attracting new and repeat clients. |
| Exclusive Fashion Events | Offering exclusive invitations to fashion events where clients can interact with you and other fashion experts can create memorable experiences and word-of-mouth referrals. |
| AR Outfit Previews | Implementing augmented reality (AR) technology where clients can see a 3D representation of outfits can enhance the styling experience and attract tech-savvy clients. |
| Themed Styling Workshops | Hosting themed styling workshops, such as a vintage fashion night or a sustainable fashion seminar, can provide a unique and immersive experience, attracting groups and special occasions. |
| Style Challenge Contests | Organizing style challenge contests (e.g., creating an outfit under a certain budget) can create viral moments, attracting fashion enthusiasts and spectators. |
| Collaborative Pop-Up Shops | Partnering with local boutiques or designers to host pop-up shops can introduce your services to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your fashion journey, the designers you admire, or the transformations of your clients can create an emotional connection with your audience. |
| Interactive Outfit Polls | Allowing clients to choose outfits for a custom look via social media polls can make them feel involved and eager to try the styles they helped design. |
| Eco-Friendly Fashion Tips | Launching and promoting eco-friendly fashion tips, such as upcycling old clothes or sustainable shopping practices, can attract environmentally conscious clients and media attention. |
| Mobile Styling Services | Offering mobile styling services at different locations or events can expand your reach and attract new clients who may book your main services later. |
| Style Subscription Service | Offering a subscription service where clients receive monthly style tips and curated outfit ideas can create a loyal client base. |
| Immersive Fashion Workshops | Hosting workshops where clients can learn advanced styling techniques from you can attract fashion enthusiasts and create a sense of exclusivity. |
| Flash Mob Fashion Shows | Organizing flash mob fashion shows in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for fashion coaches on social media
Don't waste your time and resources on these strategies. We've seen many fashion enthusiasts make these mistakes, and they won't help you stand out or attract new clients for your fashion coaching business.
| Content Type | Why It Never Works for Fashion Coaches | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your fashion coaching appear unoriginal or untrustworthy. | Use real photos of your styling sessions, client transformations, and personal fashion tips to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with fashion or styling confuses followers and dilutes your brand. | Keep your content focused on fashion tips, styling advice, client success stories, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your coaching quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your expertise positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on fashion, personal growth, and your unique coaching offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with fashion influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your coaching seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your fashion coaching business. |
Make your fashion coaching business more profitable
We have studied the strategies of the best fashion coaches in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your fashion coaching business
We understand that as a fashion coach, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a fashion coaching business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for fashion coaches like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your fashion coaching business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small fashion coaching businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your fashion coaching business's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your fashion coaching business could make more money!
Most fashion coaches don't know how to grow their business. Let us teach you the right strategies.
