Eyewear & Optician Store Marketing Budget Estimator

If you own an eyewear and optician store, effective marketing is crucial to stand out in a competitive industry. However, determining the right budget can be challenging. Answer a few questions below to receive an estimated monthly marketing budget tailored to your store’s needs.

Good news for you, we have a lot of marketing resources for eyewear store owners

1. What is your eyewear store’s location type?

Suburban or low-competition area Urban or high-competition area

High-competition urban areas often require a more aggressive marketing approach.

2. Do you have an e-commerce website or online appointment booking?

No Yes

An online presence typically requires SEO, maintenance, and targeted digital ads.

3. What type of content do you plan to prioritize?

High-quality product showcase videos Customer testimonials Behind-the-scenes looks Styling tips and guides Promotional offers

Creating polished content like professional videos or style guides can increase production costs.

4. On how many social networks do you want to post?

2

Popular platforms for eyewear stores include Instagram, Pinterest, Facebook, and TikTok. More platforms require additional management.

5. Are you planning to hire a dedicated social media manager?

Yes No

Managing an eyewear store can be demanding. A dedicated manager ensures your brand stays visible online.

6. What is your eyewear store’s positioning?

High-end / premium (designer frames) Mid-range (quality & fair prices) Budget-friendly / mass market Boutique / specialized

Premium stores often require more polished branding, while budget options can rely on simpler visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher investment indicates more spending on Facebook, Instagram, Google Ads, and other platforms.

8. Do you sell to corporate clients, large retailers, or eye care professionals (B2B)?

No Yes

B2B marketing often requires additional outreach, networking, and possibly trade show or LinkedIn campaigns.

9. How frequently do you launch promotions or seasonal offers?

Occasionally Regularly

Frequent promotions can drive sales but may require extra advertising spend.

10. Do you plan to collaborate with fashion influencers or local style icons?

No Yes

Influencer collaborations can boost your brand visibility but come with additional costs.

11. What is your approximate monthly revenue? ($) Many businesses allocate around 5% of their revenue to marketing. We'll start with that and adjust based on your answers.

12. Have you checked our marketing pack for eyewear store owners?

No Yes

Our marketing pack offers strategies and resources to help you precisely allocate your budget, avoid costly mistakes, and focus on profitable tactics for the eyewear industry.

Calculate My Budget