![Eyewear Optician Store: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_737ecea9-db70-46c3-ab2b-f38cf3acd2b0.png?v=1715865460&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best eyewear and optician stores use strategically to attract customers.
We know you're busy running your store and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your store.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for eyewear and optician store owners.
Get the content idea list made for eyewear store owners
A lot of eyewear stores manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an eyewear and optician store
We have studied dozens of eyewear and optician stores' social media accounts when building our strategy pack for eyewear stores - here is what seems to always work.
| Content Type | Why It Works to Get New Customers in Your Eyewear Store |
|---|---|
| High-Quality Product Photos | Visually appealing images of glasses and frames can attract potential customers, encouraging them to visit the store to try them on. |
| Behind-the-Scenes Videos | Showcasing the lens crafting process, eye exams, and staff interactions builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to visit the store for their eyewear needs. |
| Specials and Promotions | Announcing limited-time offers, discounts, and package deals can attract new customers looking for value. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the store to a broader, local audience. |
| Event Announcements | Promoting upcoming events, such as trunk shows or eye health seminars, can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal eyewear collections or holiday promotions can attract customers looking for special deals during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit. |
| Style Tips | Sharing tips on how to choose the right frames for different face shapes can intrigue fashion enthusiasts and motivate them to visit the store for personalized advice. |
| Daily Specials Updates | Regularly updating followers with daily specials or new arrivals keeps the store top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the opticians and staff members creates a personal connection and humanizes the brand. |
| Eye Care Tips | Sharing tips and tricks for maintaining eye health can engage followers who are interested in eye care and wellness. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly eyewear options appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some eyewear stores make 5x more profit than you!
We have studied the strategies of the best eyewear stores in the world. Replicate them now!
How can eyewear store owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your eyewear are essential.
People shop with their eyes first. Make sure the lighting is good, the frames look stylish, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your store. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or new arrivals. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your store’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your eyewear store, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for eyewear store owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your store. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for eyewear stores on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for eyewear and optician stores, complete with practical tips to keep costs low and maximize social media impact.
Consider incorporating some of these ideas into your store's marketing plan.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Eyewear Photos | Utilize natural light by positioning frames near windows during the day. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Invite satisfied clients to leave a quick video testimonial on their phone. Offer a small discount on their next purchase as a thank-you. |
| User-Generated Content | Encourage customers to share photos of themselves wearing your eyewear by offering a monthly raffle for those who tag your store on Instagram. |
| DIY Eyewear Care Videos | Film short, simple tutorials on how to care for eyewear using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours. |
| New Arrival Posts | Design simple, eye-catching graphics for new arrivals using free tools like Canva. Include a brief description and a stylish photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the store. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite frame styles or suggestions for new products. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite eyewear. Take a quick photo and share a short story about their experience at your store. |
| Stylish Eyewear Photos | Create attractive displays using inexpensive items like props from dollar stores. Use natural light to enhance the look. |
| Sustainability Tips | Share eco-friendly practices such as recycling old frames or using sustainable materials. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the lens crafting or frame fitting process. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free pair of glasses. Use prizes that are cost-effective like a free cleaning kit. |
| Seasonal Eyewear Posts | Highlight seasonal trends and styles using natural light and your smartphone camera. Share the story behind the design to add interest. |
Copy the tactics of the best eyewear stores in the world!
There are eyewear stores that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for eyewear stores
Investing in high-quality social media content for your eyewear and optician store can be a game-changer. Many other stores might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Virtual Frame Try-Ons | Hosting live or recorded sessions where customers can virtually try on different frames can create a fun and interactive experience, attracting a wider audience. |
| Interactive 360° Store Tours | Offering virtual 360° tours of your store, including the fitting rooms and lens crafting areas, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Limited Edition Frames | Creating buzz with limited edition or seasonal frames available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Exclusive Fitting Sessions | Offering exclusive fitting sessions where customers can get personalized advice from your opticians can create a memorable experience and word-of-mouth. |
| AR Frame Integration | Implementing augmented reality (AR) technology where customers can see a 3D representation of frames on their face can enhance the shopping experience and attract tech-savvy customers. |
| Themed Eyewear Events | Hosting themed eyewear events, such as a vintage frame night or a designer showcase, can provide a unique and immersive experience, attracting groups and special occasions. |
| Frame Design Contests | Organizing frame design contests can create viral moments, attracting creative individuals and spectators. |
| Collaborative Pop-Up Events | Partnering with other local designers or stores to host pop-up events can introduce your store to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your frames, the materials you use, or the personal journey of your opticians can create an emotional connection with customers. |
| Interactive Frame Selection | Allowing customers to choose frame styles via social media polls can make them feel involved and eager to try the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as frames made from recycled materials or sustainable sourcing practices, can attract environmentally conscious consumers and media attention. |
| Mobile Eyewear Pop-Ups | Operating a mobile eyewear truck in different locations or at local events can expand your reach and attract new customers who may visit your main store later. |
| Subscription Service for Lenses | Offering a subscription service where customers receive monthly lens care kits or new lenses can create a loyal customer base. |
| Immersive Eyewear Workshops | Hosting workshops where customers can learn about lens crafting or frame customization can attract eyewear enthusiasts and create a sense of exclusivity. |
| Flash Mob Eyewear Events | Organizing flash mob eyewear events in unexpected locations can create viral content and attract adventurous shoppers looking for unique experiences. |
Content that never works well for eyewear stores on social media
Don't waste your time and resources on these ideas. We've seen many eyewear and optician store owners make these mistakes, and they won't help you stand out from the crowd or bring in new customers for your store.
| Content Type | Why It Never Works for Eyewear Stores | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the store appear unoriginal or untrustworthy. | Use real photos of your eyewear, staff, and store to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with eyewear or eye care confuses followers and dilutes your brand. | Keep your content focused on your eyewear, eye care tips, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your store's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your store positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on eyewear, eye health, and your store's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your store can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your store seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your store. |
Make your eyewear optician store more profitable
We have studied the strategies of the best eyewear stores in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your eyewear optician store
We understand that as an eyewear and optician store owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running an eyewear and optician store are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for eyewear and optician store owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your store. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small eyewear and optician stores on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your store's visibility online.
With our marketing pack, you can invest in your store's growth without feeling overwhelmed or uncertain.
Your eyewear optician store could make more money!
Most eyewear store owners don't know how to grow their business. Let us teach you the right strategies.
