Eyewear Brand Marketing Budget Estimator

If you own an eyewear brand, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or too little. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for eyewear brand founders

1. What is your eyewear brand’s location type?

Small-town or emerging market area Large city or competitive market area

High-competition urban areas often require more aggressive marketing and higher budgets to stand out.

2. Do you have a website with e-commerce functionality?

No Yes

Running an online store typically requires ongoing maintenance, SEO work, and paid ads to drive traffic.

3. What type of content do you plan to prioritize?

High-quality product videos Customer testimonials Behind-the-scenes design process Fashion lookbooks Promotional offers

More complex or polished content (like high-quality videos or lookbooks) typically requires higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for eyewear brands include Instagram, Pinterest, Facebook, and sometimes TikTok. The more you manage, the more resources you’ll need.

5. Are you planning to hire a dedicated social media manager?

Yes No

Operating a busy eyewear brand leaves little time for marketing. A dedicated manager increases costs but ensures a consistent online presence.

6. What is your eyewear brand’s market positioning?

Luxury / premium (designer collections) Mid-range (trendy and affordable) Budget-friendly / mass-market Boutique / niche

Luxury brands often require more polished branding and marketing, whereas budget brands can spend less on high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on social media ads, Google Ads, and other paid campaigns.

8. Do you sell to other retailers or boutiques (B2B)?

No Yes

B2B marketing often requires additional outreach, trade shows, or business-focused campaigns.

9. How frequently do you launch promotions or limited-time offers?

Occasionally Regularly

Brands running frequent deals often spend more on advertising to promote their offers.

10. Do you plan to collaborate with fashion influencers or stylists?

No Yes

Collaborations with local influencers or stylists can boost brand visibility but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many businesses budget 5%–10% of revenue for marketing. We'll use 5% as a baseline and then adjust based on your other answers.

12. Have you checked our marketing pack for eyewear brands?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and spend only on profitable strategies tailored to the eyewear industry and your target audience.

Calculate My Budget