![Eyewear Brand: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-4_448160f0-a64f-4f2f-ae33-a3703c9b78a8.png?v=1715865535&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best eyewear brands in the world use strategically to attract customers.
We know you're busy running your eyewear business and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your store.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for eyewear brands.
Get the content idea list made for eyewear brand founders
A lot of eyewear brands manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an eyewear brand
We have meticulously analyzed numerous eyewear brands' social media accounts to create our strategy pack for eyewear brands - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Customers to Your Eyewear Brand |
|---|---|
| High-Quality Product Photos | Visually stunning images of eyewear can captivate potential customers, making them eager to explore your collection. |
| Behind-the-Scenes Videos | Showcasing the design process, craftsmanship, and materials used builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to try your eyewear. |
| Specials and Promotions | Announcing limited-time offers, discounts, and exclusive collections can attract new customers looking for deals. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your brand to a broader, local audience. |
| Event Announcements | Promoting upcoming events, pop-up shops, or special launches can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal collections or holiday-themed eyewear can attract customers looking for special options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to explore your brand. |
| Style Tips | Sharing tips on how to style your eyewear with different outfits can intrigue fashion enthusiasts and motivate them to try your products. |
| Daily Updates | Regularly updating followers with new arrivals or featured products keeps your brand top-of-mind and encourages spontaneous purchases. |
| Behind-the-Scenes Staff Stories | Featuring stories about the designers and staff members creates a personal connection and humanizes the brand. |
| Care Tips | Sharing tips and tricks on how to care for eyewear can engage followers who are eyewear enthusiasts and ensure product longevity. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly materials appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some eyewear brands make 5x more profit than you!
We have studied the strategies of the best eyewear brands in the world. Replicate them now!
How can eyewear brand founders make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your eyewear are essential.
People shop with their eyes first. Make sure the lighting is good, the frames look stylish, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your eyewear brand. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new collections, or seasonal styles. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
An example of our marketing pack for eyewear brand founders
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your eyewear brand’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your eyewear brand, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for eyewear brands.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your eyewear brand. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for eyewear brands on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for eyewear brands, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your eyewear brand.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Eyewear Photos | Utilize natural light by positioning frames near windows during the day. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Invite satisfied customers to leave a quick video testimonial on their phone. Offer a small discount or accessory as a thank-you. |
| User-Generated Content | Encourage customers to share photos of themselves wearing your eyewear by offering a monthly raffle for those who tag your brand on Instagram. |
| DIY Styling Videos | Film short, simple videos on how to style different eyewear using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your design process or introduce the team during slow hours. |
| New Arrival Posts | Design simple, eye-catching graphics for new arrivals using free tools like Canva. Include a brief description and a stylish photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the store. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite frame styles or suggestions for new designs. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite frames. Take a quick photo and share a short story about their experience with your brand. |
| Homemade Eyewear Photos | Create attractive settings using inexpensive items like tablecloths, props, and backdrops from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using sustainable materials or recycling programs. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the design or manufacturing process, such as sketching frames or assembling parts. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free pair of glasses. Use prizes that are cost-effective like a free accessory. |
| Seasonal Frame Posts | Highlight seasonal frame styles using natural light and your smartphone camera. Share the story behind the design to add interest. |
Copy the tactics of the best eyewear brands in the world!
There are eyewear brands that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for eyewear brands
Investing in high-quality social media content for your eyewear brand can be a game-changer. Many other brands might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Virtual Try-On Sessions | Hosting live or recorded virtual try-on sessions where customers can see how different frames look on various face shapes can create a sense of community and attract a global audience. |
| Interactive 360° Store Tours | Offering virtual 360° tours of your store, including the design studio and fitting areas, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Limited Edition Frames | Creating buzz with limited edition or seasonal frames available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Designer’s Table Experience | Offering an exclusive experience where customers can sit with your designers and customize their frames can create a memorable experience and word-of-mouth. |
| AR Frame Integration | Implementing augmented reality (AR) technology in your online store where customers can see a 3D representation of frames on their face can enhance the shopping experience and attract tech-savvy customers. |
| Themed Eyewear Events | Hosting themed eyewear events, such as a vintage frame night or a designer showcase, can provide a unique and immersive experience, attracting groups and special occasions. |
| Frame Design Contests | Organizing frame design contests (e.g., designing a unique pair of glasses) can create viral moments, attracting creative individuals and spectators. |
| Collaborative Pop-Up Shops | Partnering with other local designers or brands to host pop-up shops can introduce your eyewear to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your frames, the materials you use, or the personal journey of your designers can create an emotional connection with customers. |
| Interactive Frame Selection | Allowing customers to choose frame styles or colors via social media polls can make them feel involved and eager to try the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as frames made from recycled materials or sustainable packaging, can attract environmentally conscious consumers and media attention. |
| Mobile Eyewear Pop-Ups | Operating a mobile eyewear shop in different locations or at local events can expand your reach and attract new customers who may visit your main store later. |
| Frame Subscription Service | Offering a subscription service where customers receive monthly frame styles to try at home can create a loyal customer base. |
| Immersive Design Workshops | Hosting workshops where customers can learn about frame design and customization from your designers can attract eyewear enthusiasts and create a sense of exclusivity. |
| Flash Mob Eyewear Events | Organizing flash mob eyewear events in unexpected locations can create viral content and attract adventurous customers looking for unique experiences. |
Content that never works well for eyewear brands on social media
Don't waste your time and resources on these strategies. We've seen many eyewear brands make these mistakes, and they won't help you stand out from the crowd or attract new customers to your brand.
| Content Type | Why It Never Works for Eyewear Brands | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the brand appear unoriginal or untrustworthy. | Use real photos of your eyewear, team, and customers to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with eyewear or your brand confuses followers and dilutes your brand. | Keep your content focused on your eyewear, fashion tips, eye health, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your brand's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your eyewear positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on fashion, eye health, and your brand's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your brand can bore followers and reduce engagement. | Share user-generated content, collaborate with influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your brand seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your brand. |
Make your eyewear brand more profitable
We have studied the strategies of the best eyewear brands in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your eyewear brand
We understand that as an eyewear brand owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running an eyewear brand are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for eyewear brand owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your eyewear brand. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small eyewear brands on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your brand's visibility online.
With our marketing pack, you can invest in your eyewear brand's growth without feeling overwhelmed or uncertain.
Your eyewear brand could make more money!
Most eyewear brand founders don't know how to grow their business. Let us teach you the right strategies.
