Escape Room Marketing Budget Estimator

If you own an escape room business, marketing is essential. However, determining the right budget can be tricky—you might worry about overspending or not reaching enough guests. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive a tailored estimate of your ideal monthly marketing budget. We hope you find it useful and have fun planning your next escape!

Good news for you, we have a lot of marketing resources for escape room owners

1. What is your escape room’s location type?

Small-town or low-competition area Large city or high-competition area

Urban areas with many entertainment options often require a bolder marketing approach.

2. Do you have an online booking system integrated with your website?

No Yes

An online booking system usually requires additional technical maintenance, SEO optimization, and targeted ads to drive reservations.

3. What type of content do you plan to prioritize?

High-quality room tour videos Customer testimonials Behind-the-scenes design process Game walkthroughs/demos Promotional offers

Producing polished content like immersive videos or detailed testimonials can drive higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for escape rooms include Facebook, Instagram, TikTok, and YouTube. The more platforms you target, the more resources you'll need.

5. Are you planning to hire a dedicated social media manager?

Yes No

Managing a busy escape room often means juggling multiple tasks. A dedicated social media manager can boost your online presence, though it adds to your costs.

6. What is your escape room’s positioning?

High-end / premium (immersive, themed experiences) Mid-range (quality experiences & fair prices) Budget-friendly / popular escape room Niche / puzzle-focused

Premium escape rooms often invest in high-quality visuals and immersive storytelling, while budget-friendly options can economize on lavish production.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Facebook Ads, Instagram Ads, Google Ads, and other digital platforms to attract thrill-seekers.

8. Do you cater to corporate team-building events or large group bookings (B2B)?

No Yes

B2B marketing may involve additional outreach, networking events, and even sponsorships to target corporate clients.

9. How frequently do you launch promotions or limited-time offers?

Occasionally Regularly

Regular promotions can drive more bookings but typically require a higher advertising budget.

10. Do you plan to collaborate with local travel influencers or entertainment bloggers?

No Yes

Partnering with influencers can amplify your reach, though it will add extra costs to your marketing budget.

11. What is your approximate monthly revenue? ($) Many businesses budget 5%–10% of revenue for marketing. We'll use 7% as a baseline and then adjust based on your other answers.

12. Have you checked our marketing pack for escape room owners?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid costly mistakes, and focus on the most profitable strategies for the escape room industry.

Calculate My Budget