![Escape Room: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-1_f31a9b91-7367-4562-9585-ce6fcb596c94.png?v=1715865615&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best escape rooms in the world use strategically to attract participants.
We know you're busy running your escape room and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new groups to your escape room.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for escape room owners.
Get the content idea list made for escape room owners
A lot of escape rooms manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an escape room
We have studied dozens of escape rooms’ social media accounts when building strategy pack for escape rooms - here is what seems to always work.
| Content Type | Why It Works to Get New Participants in Your Escape Room |
|---|---|
| High-Quality Room Photos | Visually appealing images of the escape room setups can intrigue potential participants, encouraging them to book a session. |
| Behind-the-Scenes Videos | Showcasing the design process, game masters, and room setups builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real participants provide social proof and encourage others to try the escape room. |
| Specials and Promotions | Announcing limited-time offers, discounts, and group deals can attract new participants looking for a fun and affordable experience. |
| User-Generated Content | Sharing content created by participants (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the escape room to a broader, local audience. |
| Event Announcements | Promoting upcoming events, special challenges, or themed nights can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal themes or holiday specials can attract participants looking for unique activities during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to book a session. |
| Puzzle Teasers | Sharing mini-puzzles or riddles can intrigue puzzle enthusiasts and motivate them to try the full escape room experience. |
| Daily Updates | Regularly updating followers with new room themes or availability keeps the escape room top-of-mind and encourages spontaneous bookings. |
| Behind-the-Scenes Staff Stories | Featuring stories about the game masters and staff members creates a personal connection and humanizes the brand. |
| Escape Room Tips | Sharing tips and tricks for solving puzzles can engage followers who are escape room enthusiasts and first-timers. |
| Sustainability Initiatives | Highlighting sustainable practices or locally sourced materials appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular participants creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into participants. |
Some escape rooms make 5x more profit than you!
We have studied the strategies of the best escape rooms in the world. Replicate them now!
How can escape room owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your escape rooms are essential.
People get intrigued with their eyes first. Make sure the lighting is good, the rooms look immersive, and the themes are inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your escape room. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or new room themes. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
An example of our marketing pack for escape room owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your escape room “image” and what your audience likes.
If you have a low budget to conduct marketing for your escape room, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for escape room owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your escape room. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for escape rooms on social media
Our team has crafted this list featuring very specific, low-budget content ideas tailored for escape rooms, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your escape room.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Room Photos | Use natural light by positioning props near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied players to leave a quick video testimonial on their phone. Offer a small discount on their next visit as a thank-you. |
| User-Generated Content | Encourage customers to share their escape room photos by offering a monthly raffle for those who tag your escape room on Instagram. |
| DIY Puzzle Videos | Film short, simple puzzle-solving tips or behind-the-scenes looks at your rooms using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your room setups or introduce the team during slow hours. |
| Daily Puzzle Posts | Design simple, eye-catching graphics for daily puzzles using free tools like Canva. Include a brief description and a teaser photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the escape room. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite puzzles or suggestions for new room themes. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite escape room experiences. Take a quick photo and share a short story about their adventure. |
| Room Setup Photos | Create attractive room settings using inexpensive items like props, decorations, and lighting from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as recycling props or using sustainable materials. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the room setup process, such as arranging props or testing puzzles. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free escape room experience. Use prizes that are cost-effective like a free entry for one person. |
| Seasonal Room Posts | Highlight seasonal themes and decorations using natural light and your smartphone camera. Share the story behind the room to add interest. |
Copy the tactics of the best escape rooms in the world!
There are escape rooms that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for escape rooms
Investing in top-notch social media content for your escape room might be worth it because many other places won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal crowd.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Escape Room Challenges | Hosting live or recorded escape room challenges where viewers can watch teams attempt to solve puzzles can create a sense of excitement and attract a global audience. |
| Interactive 360° Room Tours | Offering virtual 360° tours of your escape rooms can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Limited Edition Rooms | Creating buzz with limited edition or seasonal escape rooms available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Exclusive Behind-the-Scenes Content | Offering exclusive behind-the-scenes content where customers can see how the rooms are designed and built can create a memorable experience and word-of-mouth. |
| AR Puzzle Integration | Implementing augmented reality (AR) technology in your puzzles where customers can interact with 3D elements can enhance the escape room experience and attract tech-savvy customers. |
| Themed Escape Events | Hosting themed escape events, such as a Halloween horror night or a holiday-themed room, can provide a unique and immersive experience, attracting groups and special occasions. |
| Escape Room Contests | Organizing escape room contests (e.g., fastest team to escape) can create viral moments, attracting competitive players and spectators. |
| Collaborative Pop-Up Rooms | Partnering with other local businesses or escape room designers to host pop-up rooms can introduce your escape room to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your escape room themes, the creative process, or the personal journey of your designers can create an emotional connection with customers. |
| Interactive Puzzle Design | Allowing customers to vote on puzzle elements or themes via social media polls can make them feel involved and eager to try the rooms they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using sustainable materials for room designs, can attract environmentally conscious consumers and media attention. |
| Mobile Escape Room Experiences | Operating a mobile escape room in different locations or at local events can expand your reach and attract new customers who may visit your main location later. |
| Puzzle Subscription Service | Offering a subscription service where customers receive monthly puzzle kits to solve at home can create a loyal customer base. |
| Immersive Puzzle Workshops | Hosting workshops where customers can learn advanced puzzle-solving techniques from your designers can attract puzzle enthusiasts and create a sense of exclusivity. |
| Flash Mob Escape Experiences | Organizing flash mob escape events in unexpected locations can create viral content and attract adventurous players looking for unique experiences. |
Content that never works well for escape rooms on social media
Don't waste your time and resources on these ideas. We've seen many escape room owners make these mistakes, and they won't help you stand out from the crowd or bring in new bookings for your escape room.
| Content Type | Why It Never Works for Escape Rooms | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the escape room appear unoriginal or untrustworthy. | Use real photos of your rooms, staff, and players to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with escape rooms or your business confuses followers and dilutes your brand. | Keep your content focused on your escape rooms, puzzles, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your escape room's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your escape rooms positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on fun, community, and your escape room's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your escape room can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your escape room seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your escape room. |
Make your escape room more profitable
We have studied the strategies of the best escape rooms in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your escape room
We understand that as an escape room owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running an escape room are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for escape room owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your escape room. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small escape rooms on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your escape room's visibility online.
With our marketing pack, you can invest in your escape room's growth without feeling overwhelmed or uncertain.
Your escape room could make more money!
Most escape room owners don't know how to grow their business. Let us teach you the right strategies.
