DIY Store Marketing Budget Estimator

If you own a DIY store, effective marketing is crucial. However, figuring out the right budget can be challenging—you might worry about overspending or underspending. To help you make informed decisions, we’ve created this free tool. Answer a few simple questions to receive an accurate estimate of your ideal monthly marketing budget. Enjoy using it!

Good news for you, we have a lot of marketing resources for DIY store owners

1. What is your DIY store’s location type?

Small-town or low-competition area Large city or high-competition area

Urban areas with high competition might require a more robust digital strategy.

2. Do you have a website with e-commerce functionality?

No Yes

Running an online DIY store typically needs ongoing maintenance, SEO, and paid ads to drive traffic.

3. What type of content do you plan to prioritize?

High-quality product demonstration videos Customer success stories Behind-the-scenes store tours DIY project tutorials Promotional offers

Producing polished content like videos or success stories may involve higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for DIY stores include Facebook, Instagram, Pinterest, and YouTube. More platforms mean higher management costs.

5. Are you planning to hire a dedicated social media manager?

Yes No

Running a DIY store is demanding. A dedicated social media manager ensures consistent online presence but increases your budget.

6. What is your DIY store’s positioning?

High-end / premium (specialty tools and exclusive materials) Mid-range (quality products at fair prices) Budget-friendly / discount DIY store Boutique / niche DIY solutions

Premium stores often need more refined branding, while discount stores can allocate less for high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Facebook Ads, Instagram Ads, Google Ads, etc.

8. Do you sell to contractors, builders, or large retailers (B2B)?

No Yes

B2B marketing may require additional outreach, networking, and investments in platforms like LinkedIn or trade shows.

9. How frequently do you launch promotions or seasonal sales?

Occasionally Regularly

Stores with frequent promotions often invest more in advertising to boost their offers.

10. Do you plan to work with local DIY influencers or expert craftsmen?

No Yes

Collaborations with local influencers or experts can enhance brand visibility but require additional budget.

11. What is your approximate monthly revenue? ($) Many businesses budget 5%–10% of revenue for marketing. We'll use 5% as a baseline and adjust based on your answers.

12. Have you checked our marketing pack for DIY stores?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and focus on profitable strategies tailored for the DIY industry.

Calculate My Budget