DIY Store: 100+ content ideas for social media [template]

Facebook and Instagram are not just for likes and fun—they're powerful tools that the best DIY stores in the world use strategically to attract customers.

We know you're busy running your DIY store and the thought of managing social media might feel like another burden.

But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your store.

To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for DIY store owners.

Get the content idea list made for DIY store owners

A lot of DIY stores manage to post engaging content on social media. Here is a free tool to to get you started.

content idea social media for DIY stores

Content that always work well for a DIY store

We have analyzed numerous DIY stores' social media accounts to create our strategy pack for DIY stores - here is what consistently drives customer engagement and sales.

Content Type	Why It Works to Get New Customers in Your DIY Store
Project Tutorials	Step-by-step guides and video tutorials inspire potential customers to start new projects, driving them to purchase the necessary supplies from your store.
Behind-the-Scenes Videos	Showcasing the store setup, staff, and product sourcing processes builds trust and creates a connection with the audience.
Customer Testimonials	Positive reviews and testimonials from real customers provide social proof and encourage others to shop at your store.
Specials and Promotions	Announcing limited-time offers, discounts, and seasonal sales can attract new customers looking for deals.
User-Generated Content	Sharing content created by customers (project photos, reviews) engages the community and adds authenticity.
Local Collaborations	Partnering with local influencers or businesses can introduce your store to a broader, local audience.
Event Announcements	Promoting upcoming workshops, DIY classes, or special events can attract new visitors interested in hands-on experiences.
Seasonal and Holiday Posts	Highlighting seasonal projects or holiday-themed DIY ideas can attract customers looking for special project ideas during those times.
Interactive Content	Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit your store.
Tool and Product Demos	Sharing demonstrations of popular tools and products can intrigue DIY enthusiasts and motivate them to purchase from your store.
Daily Tips and Tricks	Regularly updating followers with daily DIY tips keeps your store top-of-mind and encourages spontaneous visits.
Behind-the-Scenes Staff Stories	Featuring stories about the staff members creates a personal connection and humanizes the brand.
DIY Project Ideas	Sharing creative project ideas can engage followers who are DIY enthusiasts and home improvement buffs.
Sustainability Initiatives	Highlighting sustainable practices or eco-friendly products appeals to environmentally conscious consumers.
Customer Spotlights	Featuring regular customers creates a sense of community and makes others want to be part of that group.
Contests and Giveaways	Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers.

Some DIY stores make 5x more profit than you!

We have studied the strategies of the best DIY stores in the world. Replicate them now!

How can DIY store owners make great content on social media?

What to Prioritise

You probably know it already, but high-quality photos and videos of your products are essential.

People shop with their eyes first. Make sure the lighting is good, the products look pristine, and the presentation is inviting.

Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.

Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.

Show the real side of your DIY store. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.

If you want to keep your potential customers excited, highlight any special offers, workshops, or seasonal products. Make sure your followers know what’s new and exciting.

Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.

What Doesn’t Matter as Much

Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.

Also, don’t feel pressured to jump on every social media trend. Focus on what fits your DIY store “image” and what your audience likes.

If you have a low budget to conduct marketing for your DIY store, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for DIY store owners.

How to Do It Fast and Efficient

First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.

Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.

Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.

Encourage customers to share their own photos and tag your DIY store. This is what we call “User-Generated Content”. Reposting these can save you time and build community.

Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.

Low-budget content ideas for DIY stores on social media

Our team has curated a list of highly specific, budget-friendly content ideas tailored for DIY stores, complete with practical tips to keep costs low and maximize social media impact.

You might want to incorporate some of these ideas in the marketing plan of your DIY store.

Content Type	Tips to Make It More Affordable
Smartphone Project Photos	Use natural light by positioning projects near windows during daytime. Enhance photos with free apps like Snapseed or VSCO.
Customer Testimonials	Ask satisfied customers to leave a quick video testimonial on their phone. Offer a small discount or a free tool as a thank-you.
User-Generated Content	Encourage customers to share their DIY project photos by offering a monthly raffle for those who tag your store on Instagram.
DIY Tutorial Videos	Film short, simple tutorials of popular DIY projects using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot.
Behind-the-Scenes Stories	Use Instagram Stories or Facebook Live to give a real-time look at your store setup or introduce the team during slow hours.
Daily Deal Posts	Design simple, eye-catching graphics for daily deals using free tools like Canva. Include a brief description and a compelling photo.
Staff Spotlights	Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the store.
Simple Polls and Questions	Engage followers with free Instagram or Facebook polls about their favorite DIY projects or suggestions for new products.
Local Event Promotions	Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience.
Community Involvement Posts	Post photos and short stories about your participation in local charity events or partnerships with community organizations.
Customer Spotlights	Highlight loyal customers with their favorite DIY projects. Take a quick photo and share a short story about their experience at your store.
Project Showcase Photos	Create attractive project settings using inexpensive items like tablecloths, tools, and props from dollar stores.
Sustainability Tips	Share eco-friendly practices such as recycling materials or using sustainable products. Create simple infographics with free tools like Canva.
Behind-the-Scenes Prep	Record short clips of the project prep work, such as cutting wood or assembling parts. Compile them into a quick video using free tools.
Simple Contests and Giveaways	Run social media contests where participants like, share, or tag friends to win a free tool or DIY kit. Use prizes that are cost-effective like a free set of screws or a small tool.
Seasonal Project Posts	Highlight seasonal DIY projects using natural light and your smartphone camera. Share the story behind the project to add interest.

Copy the tactics of the best DIY stores in the world!

There are DIY stores that make way more money than you do. We have studied their tactics. Get them now!

Exceptionally creative and innovative content ideas specifically for DIY stores

Investing in high-quality social media content for your DIY store can be a game-changer because many other stores might not put in the effort, giving you a unique opportunity to stand out, capture attention, and build a loyal customer base.

Content Type	Why It Could Bring a LOT of Customers
Live DIY Workshops	Hosting live or recorded DIY workshops where experts demonstrate how to complete popular projects can create a sense of community and attract a global audience of DIY enthusiasts.
Interactive 360° Store Tours	Offering virtual 360° tours of your store, including different sections and featured products, can provide a unique behind-the-scenes experience and entice people to visit in person.
Limited Edition Tool Kits	Creating buzz with limited edition or seasonal tool kits available for a short time can generate excitement and urgency, attracting new and repeat customers.
Exclusive DIY Project Kits	Offering exclusive project kits where customers can get all the materials and instructions needed for a specific DIY project can create a memorable experience and word-of-mouth.
AR Product Demonstrations	Implementing augmented reality (AR) technology in your product displays where customers can see a 3D representation of tools and materials can enhance the shopping experience and attract tech-savvy customers.
Themed DIY Events	Hosting themed DIY events, such as a holiday decoration workshop or a garden makeover session, can provide a unique and immersive experience, attracting groups and special occasions.
DIY Challenge Contests	Organizing DIY challenge contests (e.g., building a piece of furniture in under an hour) can create viral moments, attracting competitive DIYers and spectators.
Collaborative Pop-Up Workshops	Partnering with other local DIY experts or stores to host pop-up workshops can introduce your store to new audiences and create a buzz in the community.
Story-Driven Social Media Posts	Sharing in-depth stories about the origins of your products, the suppliers you source from, or the personal journey of your staff can create an emotional connection with customers.
Interactive Project Voting	Allowing customers to vote on upcoming DIY projects via social media polls can make them feel involved and eager to try the projects they helped choose.
Eco-Friendly Initiatives	Launching and promoting eco-friendly initiatives, such as sustainable sourcing practices or upcycling projects, can attract environmentally conscious consumers and media attention.
Mobile DIY Workshops	Operating a mobile workshop in different locations or at local events can expand your reach and attract new customers who may visit your main store later.
DIY Subscription Service	Offering a subscription service where customers receive monthly DIY project kits and instructions can create a loyal customer base.
Immersive DIY Masterclasses	Hosting masterclasses where customers can learn advanced DIY techniques from experts can attract DIY enthusiasts and create a sense of exclusivity.
Flash Mob DIY Events	Organizing flash mob DIY events in unexpected locations can create viral content and attract adventurous DIYers looking for unique experiences.

Content that never works well for DIY stores on social media

Don't waste your time and resources on these ideas. We've seen many DIY store owners make these mistakes, and they won't help you stand out from the crowd or bring in new customers to your store.

Content Type	Why It Never Works for DIY Stores	Do This Instead
Generic Stock Photos	They lack authenticity and can make the store appear unoriginal or untrustworthy.	Use real photos of your products, staff, and store to create a genuine connection with your audience.
Overly Promotional Posts	Constantly pushing promotions can feel spammy and turn off followers.	Mix in engaging content like DIY project tutorials, customer success stories, and interactive posts to keep your audience interested.
Unrelated Content	Posting content that has nothing to do with DIY projects or the store confuses followers and dilutes your brand.	Keep your content focused on DIY projects, tools, events, and related topics to maintain relevance and interest.
Low-Quality Videos	Poorly shot or edited videos can reflect badly on your store's quality and professionalism.	Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your store positively.
Political or Controversial Posts	These can alienate parts of your audience and lead to negative backlash.	Stick to neutral, positive content that focuses on DIY projects, community, and your store's unique offerings.
Too Many Hashtags	Overusing hashtags can look desperate and reduce engagement by making posts look cluttered.	Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience.
Automated Replies and Messages	They can come off as impersonal and frustrate customers looking for genuine interaction.	Respond personally to comments and messages to show that you care about your customers and value their feedback.
Overly Staged Photos	Photos that look too perfect can seem inauthentic and less relatable.	Use natural lighting and casual settings to make your photos feel more genuine and inviting.
Constant Self-Promotion	Only talking about your store can bore followers and reduce engagement.	Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content.
Negative or Defensive Responses	Responding poorly to criticism can damage your reputation and discourage potential customers.	Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input.
Ignoring Social Media Trends	Being out of touch with current trends can make your store seem outdated and unappealing.	Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited.
Excessive Posting	Posting too frequently can overwhelm your followers and lead to unfollows.	Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates.
Complex or Confusing Promotions	Promotions that are hard to understand can frustrate customers and deter participation.	Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with.
Ignoring Comments and Messages	Not engaging with your audience can make them feel undervalued and reduce their loyalty.	Regularly respond to comments and messages to build a strong, interactive community around your store.

Make your DIY store more profitable

We have studied the strategies of the best DIY stores in the world. All their tactics are explained in our pack!

Why social media can be a big pay-off for your DIY store

We understand that as a DIY store owner, you might feel hesitant about diving into social media marketing.

The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.

The day-to-day demands of running a DIY store are already overwhelming, leaving little time for additional tasks like social media.

It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.

That's why we've created a "marketing pack" specifically tailored for DIY store owners like you.

Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your DIY store. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small DIY stores on social media.

We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your store's visibility online.

With our marketing pack, you can invest in your DIY store's growth without feeling overwhelmed or uncertain.

Your DIY store could make more money!

Most DIY store owners don't know how to grow their business. Let us teach you the right strategies.