Digital Marketing Agency Budget Estimator

If you own a digital marketing agency, investing in your own marketing is crucial. But setting the right budget can be challenging—you want to spend enough to generate quality leads without overspending. Answer a few quick questions below to receive a personalized monthly marketing budget estimate tailored to your agency’s needs.

Good news for you, we have a lot of marketing resources for marketing agency owners

1. What is the competition level in your primary target market?

Niche market / Low competition Mainstream market / High competition

Agencies operating in highly competitive markets may need a more aggressive strategy and a higher budget.

2. Do you have an advanced, conversion-optimized website?

No Yes

Feature-rich websites with client portals and case studies typically require ongoing maintenance, SEO, and paid traffic to perform well.

3. What type of content do you plan to prioritize?

High-quality case study videos Client success stories Behind-the-scenes agency culture How-to & strategy demos Service promotional offers

Higher-quality and diverse content generally increases production costs but boosts client engagement.

4. On how many social networks do you want to post?

2

Popular platforms include LinkedIn, Twitter, Facebook, Instagram, and YouTube. More platforms may increase resource needs.

5. Are you planning to hire a dedicated digital strategist or social media manager?

Yes No

A dedicated expert can streamline your digital presence, though it adds to your overall budget.

6. How would you describe your agency’s positioning?

Premium / Boutique (custom, high-touch solutions) Mid-range (balanced approach) Budget-friendly (cost-effective services) Innovative / Disruptive (cutting-edge strategies)

Premium agencies often invest more in branding and high-quality deliverables, while budget agencies may optimize costs.

7. How intensively do you plan to invest in paid advertising?

5

A higher score means a more aggressive investment in Google Ads, LinkedIn Ads, Facebook Ads, etc.

8. Do you primarily serve B2B clients?

No Yes

B2B marketing can require additional investments in targeted campaigns, networking events, and strategic partnerships.

9. How frequently do you run special campaigns or service promotions?

Occasionally Regularly

Agencies with frequent promotions might need to allocate additional funds for ad spend and creative development.

10. Do you plan to collaborate with industry influencers or thought leaders?

No Yes

Influencer partnerships can boost credibility and reach, but typically require a dedicated budget for outreach and collaboration.

11. What is your approximate monthly revenue? ($) Many agencies allocate around 7% of monthly revenue for their own marketing efforts, which we use as a baseline before adjustments.

12. Have you checked our marketing pack for digital marketing agencies?

No Yes

Our marketing pack provides resources to allocate your budget precisely, avoid common pitfalls, and invest in strategies that yield measurable growth.

Calculate My Budget