![Digital Marketing Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_b10919eb-2563-4f65-8b48-7509650dc872.png?v=1715865436&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best digital marketing agencies use strategically to attract clients.
We know you're busy running your agency and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your business.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for digital marketing agencies.
Get the content idea list made for marketing agency owners
A lot of marketing agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a digital marketing agency
We have analyzed numerous digital marketing campaigns to create our strategy pack for digital marketing agencies - here is what consistently drives success.
| Content Type | Why It Works to Attract New Clients to Your Agency |
|---|---|
| Case Studies | Detailed case studies showcasing successful campaigns demonstrate your expertise and build credibility with potential clients. |
| Behind-the-Scenes Videos | Showing the creative process, team collaboration, and project development builds trust and creates a connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to work with your agency. |
| Special Offers and Promotions | Announcing limited-time offers, discounts, or free consultations can attract new clients looking for a good deal. |
| User-Generated Content | Sharing content created by clients (e.g., success stories, feedback) engages the community and adds authenticity to your brand. |
| Industry Collaborations | Partnering with industry influencers or complementary businesses can introduce your agency to a broader, relevant audience. |
| Webinar Announcements | Promoting upcoming webinars or live Q&A sessions can attract new leads interested in learning from your expertise. |
| Seasonal and Holiday Campaigns | Highlighting seasonal trends or holiday-specific marketing strategies can attract clients looking for timely and relevant services. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| Marketing Tips and Tricks | Sharing valuable marketing tips and strategies can position your agency as a thought leader and attract clients seeking expertise. |
| Daily Insights | Regularly updating followers with industry insights and trends keeps your agency top-of-mind and showcases your knowledge. |
| Team Member Spotlights | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Client Success Stories | Highlighting client success stories can engage followers who are looking for proven results and reliable partners. |
| Sustainability Initiatives | Highlighting sustainable practices or community involvement appeals to socially conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some marketing agencies make 5x more profit than you!
We have studied the strategies of the best marketing agencies in the world. Replicate them now!
How can marketing agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality content is essential for your digital marketing strategy.
People engage with visually appealing and informative content first. Make sure your graphics are sharp, your videos are clear, and your messaging is compelling.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your agency. Behind-the-scenes photos, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, webinars, or new services. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your agency’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for digital marketing agencies.
How to Do It Fast and Efficiently
First, spend a few hours once a week creating content, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A blog post on your website can be a LinkedIn article or a tweet on Twitter.
Encourage clients to share their own success stories and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for marketing agencies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for digital marketing agencies, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing strategy of your agency.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Case Study Snapshots | Use simple graphics to highlight key metrics and results from your successful campaigns. Tools like Canva can help you create professional visuals for free. |
| Client Testimonials | Request satisfied clients to record a quick video testimonial on their phone. Offer a small discount on their next service as a thank-you. |
| User-Generated Content | Encourage clients to share their success stories by offering a monthly raffle for those who tag your agency on LinkedIn. |
| DIY Tutorial Videos | Film short, simple tutorials on digital marketing tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours. |
| Service Highlight Posts | Design simple, eye-catching graphics for your services using free tools like Canva. Include a brief description and a compelling image. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their marketing challenges or suggestions for new services. |
| Local Event Promotions | Collaborate with local business events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your agency. |
| Office Photos | Create attractive office settings using inexpensive items like plants, wall art, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as digital document management or remote work policies. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your team preparing for a big project or meeting. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free audit. |
| Seasonal Campaign Posts | Highlight seasonal marketing trends and tips using natural light and your smartphone camera. Share the story behind the campaign to add interest. |
Copy the tactics of the best marketing agencies in the world!
There are marketing agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for marketing agencies
Investing in high-quality content for your digital marketing agency can set you apart from the competition, capture the attention of potential clients, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Case Study Videos | Creating detailed case study videos showcasing successful campaigns can demonstrate your expertise and attract businesses looking for proven results. |
| Interactive Webinars | Hosting live or recorded webinars on digital marketing trends and strategies can position your agency as an industry leader and attract a global audience. |
| Limited-Time Service Packages | Offering exclusive, limited-time service packages can create urgency and excitement, drawing in new clients eager to take advantage of the offer. |
| Client Success Stories | Sharing in-depth stories about your clients' journeys and how your services helped them succeed can build trust and credibility with potential clients. |
| AR Campaign Previews | Implementing augmented reality (AR) previews of potential marketing campaigns can provide a unique and engaging experience, attracting tech-savvy clients. |
| Themed Marketing Workshops | Hosting themed workshops, such as SEO bootcamps or social media strategy sessions, can provide valuable insights and attract businesses looking to improve their marketing efforts. |
| Marketing Challenge Contests | Organizing marketing challenge contests (e.g., best social media campaign) can create viral moments and attract competitive marketers and businesses. |
| Collaborative Industry Events | Partnering with other industry experts to host events can introduce your agency to new audiences and create a buzz in the marketing community. |
| Story-Driven Blog Posts | Sharing in-depth blog posts about your agency's journey, the success stories of your clients, or the personal experiences of your team can create an emotional connection with potential clients. |
| Interactive Campaign Design | Allowing clients to participate in the design of their marketing campaigns via interactive tools or social media polls can make them feel involved and eager to see the results. |
| Sustainability Initiatives | Launching and promoting eco-friendly marketing initiatives, such as sustainable advertising practices, can attract environmentally conscious clients and media attention. |
| Pop-Up Marketing Booths | Setting up pop-up marketing booths at industry events or local business expos can expand your reach and attract new clients who may seek your services later. |
| Subscription-Based Marketing Tips | Offering a subscription service where clients receive monthly marketing tips and strategies can create a loyal client base eager to stay updated with the latest trends. |
| Immersive Strategy Workshops | Hosting workshops where clients can learn advanced marketing techniques from your experts can attract businesses looking to enhance their marketing knowledge. |
| Flash Mob Marketing Campaigns | Organizing flash mob marketing campaigns in unexpected locations can create viral content and attract adventurous clients looking for unique marketing strategies. |
Content that never works well for marketing agencies on social media
Don't waste your time and resources on these strategies. We've seen many businesses make these mistakes, and they won't help you stand out from the competition or attract new clients to your digital marketing agency.
| Strategy | Why It Never Works for Agencies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your agency appear unoriginal or untrustworthy. | Use real photos of your team, office, and client projects to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like case studies, industry insights, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with digital marketing confuses followers and dilutes your brand. | Keep your content focused on digital marketing trends, client success stories, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your agency positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on digital marketing, industry news, and your agency's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your agency can bore followers and reduce engagement. | Share user-generated content, collaborate with industry influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your agency. |
Make your digital marketing agency more profitable
We have studied the strategies of the best marketing agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your digital marketing agency
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your digital marketing agency could make more money!
Most marketing agency owners don't know how to grow their business. Let us teach you the right strategies.
