![Cycling Club: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-1_aa41a5f1-35ac-4e3c-8e3e-ae9aa46def85.png?v=1715865613&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best cycling clubs in the world use strategically to attract new members and engage with the community.
We know you're busy organizing rides and events, and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new cyclists to your club.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for cycling clubs.
Get the content idea list made for cycling club owners
A lot of cycling clubs manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a cycling club
We have studied dozens of cycling clubs’ social media accounts when building our strategy pack for cycling clubs - here is what seems to always work.
| Content Type | Why It Works to Get New Members in Your Cycling Club |
|---|---|
| Action-Packed Ride Photos | Visually appealing images of group rides and scenic routes can inspire potential members to join and experience the thrill. |
| Behind-the-Scenes Videos | Showcasing the preparation for rides, maintenance tips, and the camaraderie among members builds trust and creates a connection with the audience. |
| Member Testimonials | Positive reviews and testimonials from current members provide social proof and encourage others to join the club. |
| Special Events and Rides | Announcing special rides, charity events, and competitions can attract new members looking for unique cycling experiences. |
| User-Generated Content | Sharing content created by members (photos, stories) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local bike shops or fitness influencers can introduce the club to a broader, local audience. |
| Event Announcements | Promoting upcoming rides, workshops, or social gatherings can attract new members interested in community activities. |
| Seasonal and Holiday Rides | Highlighting seasonal rides or holiday-themed events can attract cyclists looking for special experiences during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to join the club. |
| Training Tips | Sharing training plans and cycling tips can intrigue enthusiasts and motivate them to join for expert advice and support. |
| Weekly Ride Updates | Regularly updating followers with weekly ride schedules keeps the club top-of-mind and encourages spontaneous participation. |
| Behind-the-Scenes Member Stories | Featuring stories about the members creates a personal connection and humanizes the club. |
| Maintenance Tips | Sharing bike maintenance tips can engage followers who are cycling enthusiasts and DIY mechanics. |
| Sustainability Initiatives | Highlighting eco-friendly practices or community clean-up rides appeals to environmentally conscious cyclists. |
| Member Spotlights | Featuring regular members creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into members. |
Some cycling clubs make 5x more profit than you!
We have studied the strategies of the best cycling clubs in the world. Replicate them now!
How can cycling club owners make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your cycling adventures are essential.
People ride with their eyes first. Make sure the lighting is good, the bikes look sleek, and the scenery is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your cycling club. Behind-the-scenes photos, member stories, and ride shoutouts can create a personal connection with your audience.
If you want to keep your potential members excited, highlight any special rides, events, or seasonal challenges. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new members.
An example of our marketing pack for cycling club owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your cycling club’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your cycling club, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for cycling club owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage members to share their own photos and tag your cycling club. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for cycling clubs on social media
Our team has put together a list of highly specific, low-budget content ideas tailored for cycling clubs, complete with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your cycling club.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Ride Photos | Use natural light by taking photos during your rides. Enhance photos with free apps like Snapseed or VSCO. |
| Member Testimonials | Ask satisfied members to leave a quick video testimonial on their phone. Offer a small club-branded item as a thank-you. |
| User-Generated Content | Encourage members to share their ride photos by offering a monthly raffle for those who tag your cycling club on Instagram. |
| DIY Maintenance Videos | Film short, simple bike maintenance tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your club's activities or introduce the team during off-ride hours. |
| Ride of the Day Posts | Design simple, eye-catching graphics for daily rides using free tools like Canva. Include a brief description and a scenic photo. |
| Member Spotlights | Feature club members with a casual photo and fun facts about them. Use your smartphone and a natural setting during a ride. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite routes or suggestions for new events. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity rides or partnerships with community organizations. |
| Member Spotlights | Highlight loyal members with their favorite routes. Take a quick photo and share a short story about their experience with your cycling club. |
| Scenic Ride Photos | Create attractive settings using natural landscapes and scenic routes. Use inexpensive props like club flags or banners. |
| Sustainability Tips | Share eco-friendly practices such as recycling old bike parts or using sustainable gear. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of ride preparations, such as bike checks or route planning. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free club membership or gear. Use prizes that are cost-effective like a club-branded water bottle. |
| Seasonal Ride Posts | Highlight seasonal routes and rides using natural light and your smartphone camera. Share the story behind the ride to add interest. |
Copy the tactics of the best cycling clubs in the world!
There are cycling clubs that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for cycling clubs
Investing in top-notch social media content for your cycling club might be worth it because many other clubs won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal community of cyclists.
| Content Type | Why It Could Bring a LOT of Members |
|---|---|
| Virtual Training Sessions | Hosting live or recorded virtual training sessions where experienced cyclists share tips and techniques can create a sense of community and attract a global audience. |
| Interactive 360° Clubhouse Tours | Offering virtual 360° tours of your clubhouse, including the bike storage and maintenance areas, can provide a unique behind-the-scenes experience and entice people to join in person. |
| Limited Edition Club Gear | Creating buzz with limited edition or seasonal club gear available for a short time can generate excitement and urgency, attracting new and repeat members. |
| Exclusive Ride-Along Events | Offering exclusive ride-along events where members can ride with professional cyclists can create a memorable experience and word-of-mouth. |
| AR Route Previews | Implementing augmented reality (AR) technology in your route previews where members can see a 3D representation of the terrain can enhance the riding experience and attract tech-savvy cyclists. |
| Themed Ride Events | Hosting themed ride events, such as a costume ride or a charity ride, can provide a unique and immersive experience, attracting groups and special occasions. |
| Challenge Rides | Organizing challenge rides (e.g., completing a century ride in under 5 hours) can create viral moments, attracting competitive cyclists and spectators. |
| Collaborative Pop-Up Rides | Partnering with other local cycling clubs to host pop-up rides can introduce your club to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your club, the routes you ride, or the personal journey of your members can create an emotional connection with cyclists. |
| Interactive Route Planning | Allowing members to choose routes for upcoming rides via social media polls can make them feel involved and eager to try the routes they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as bike recycling programs or sustainable riding practices, can attract environmentally conscious cyclists and media attention. |
| Mobile Repair Clinics | Operating a mobile repair clinic in different locations or at local events can expand your reach and attract new members who may join your club later. |
| Training Plan Subscription Service | Offering a subscription service where members receive monthly training plans and tips to improve their cycling performance can create a loyal member base. |
| Immersive Cycling Workshops | Hosting workshops where members can learn advanced cycling techniques from professional cyclists can attract cycling enthusiasts and create a sense of exclusivity. |
| Flash Mob Rides | Organizing flash mob rides in unexpected locations can create viral content and attract adventurous cyclists looking for unique experiences. |
Content that never works well for cycling clubs on social media
Don't waste your time and resources on these ideas. We've seen many cycling clubs make these mistakes, and they won't help you stand out from the crowd or attract new members to your club.
| Content Type | Why It Never Works for Cycling Clubs | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the club appear unoriginal or untrustworthy. | Use real photos of your rides, members, and events to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like ride stories, member testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with cycling or the club confuses followers and dilutes your brand. | Keep your content focused on cycling, club events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your club's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your club positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on cycling, community, and your club's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate members looking for genuine interaction. | Respond personally to comments and messages to show that you care about your members and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your club can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential members. | Address negative feedback calmly and constructively, showing that you are willing to improve and value member input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your club seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate members and deter participation. | Offer simple, clear, and straightforward promotions that are easy for members to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your club. |
Make your cycling club more profitable
We have studied the strategies of the best cycling clubs in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your cycling club
We understand that as the owner of a cycling club, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small clubs like yours.
The day-to-day demands of running a cycling club are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight budget can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for cycling clubs like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your cycling club. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small clubs on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your club's visibility online.
With our marketing pack, you can invest in your cycling club's growth without feeling overwhelmed or uncertain.
Your cycling club could make more money!
Most cycling club owners don't know how to grow their business. Let us teach you the right strategies.
