It's made for cycling club owners, and no one else

There is a lot of free marketing advice on the internet, but is it really helpful?

Many strategies out there will never work for you. Take launching LinkedIn ads or creating a corporate email newsletter—they are typical tactics, but they just don't make sense for you.

You run a cycling club. You don’t want to "increase engagement" or "drive client-centric innovation". You want to attract new members, boost participation in rides, and see your revenue rise with each cycling event organized. That’s your marketing goal. Nothing else matters.

How do you ensure your cycling club stands out when people search for local cycling groups or events? What’s your strategy for converting site visits into memberships or ride registrations? How do you highlight your club’s rides or cycling events to attract enthusiasts? How do you leverage social media to showcase cycling adventures and build community?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.